Brewing Up National Coverage: PR Campaign Wins For Contact Coffee Co.
Daniel Trick
Aug 19, 2026
2 min read
Contact Coffee Co came to us for a 5-link Digital PR campaign, with one major asset we could tap into: genuine coffee expertise.
We turned that expertise into timely, consumer-led stories that journalists wanted to cover.
The Results
5 links ordered
6 high-tier links delivered
19 additional brand mentions
Top DR: 89
Top publication traffic: 47.5M
Coverage included Mirror, T3, Edinburgh News, ChronicleLive and Bristol Post, alongside further pickup across major UK regional titles.
The Strategy
Rather than relying on one big campaign, we created a consistent stream of timely expert commentary and data-led stories.
- Seasonal hooks around iced coffee and summer drinking habits
- Expert advice on common coffee mistakes and at-home hacks
- Data-led stories exploring UK café culture
- Reactive angles built around what consumers and journalists were already talking about
One simple iced coffee tip secured coverage in the Mirror (DR89, 47.5M traffic) and sparked further regional pickup.
We leaned on not only the brand equity of Contact Coffee Co, but more specifically its founder, Luke Dalton, to pitch expert advice that solidified both his and Contact Coffee Co’s position as true coffee experts.
Another angle warning coffee drinkers against a common storage mistake landed coverage in T3 (DR77, 3.2M traffic).
Beyond the Link Target
The campaign didn’t just fulfil the original 5-link brief.
It delivered 6 high-tier links, while our stories generated 19 additional brand mentions, creating a much wider media footprint beyond the core KPI.
The Takeaway ☕️
You don’t always need a huge stunt to earn huge coverage.
By combining genuine expertise, seasonal relevance, useful consumer advice and smart timing, we turned everyday coffee knowledge into national and regional headlines.
5 links ordered became 6 high-tier links + 19 brand mentions.
All while the client sits back and sips their coffee while we pitch away.
Ready for your own high-tier coverage?
If you want to give your own coverage a caffeinated shot check out fatjoe’s PR Campaign service today.
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