Agency Academy

Browse Our Agency Guides on SEO, Link Building, Content Creation & More.

Video Guides

We publish weekly, actionable digital marketing tutorials on our YouTube channel.

We cover everything you need to know to improve your organic visibility in the search results.


In the next few minutes, you’re going to learn the fundamentals of creating the perfect URL structure for your website. Whether you’re looking to improve the URL structure of your website for SEO, or are building a new website and aren’t quite sure how you should structure your URLs, this guide is for YOU. #URLstructure #seo #website ---------------------------------------------- // Why URL structure is so important A URL, also often referred to as a web address, specifies the location of a resource on the internet and they serve many purposes. Sure, they aid your SEO. But they also provide additional benefits such as establishing and reinforcing trust. Having a clean URL structure also maximizes the chances of users clicking and sharing your links. // 10 Tips to Improve Your URL Structure for SEO. Here are our 10 tips to improve any URL structure for SEO. 1. Use hyphens to separate words When a URL contains more than a single word, you have a few options in how you can separate them: - Combine the phrase into one word - Use underscores - Or use hyphens 2. Keep it Short and Sweet As a rule of thumb, you should avoid creating URLs with more than 60 characters. It’s likely that a URL is automatically generated from the page title whenever you create a new page on a website. Shorter URLs are more likely to be clicked and shared which is, of course, great for SEO! 3. Stop With The Stop Words A stop word is a commonly used word (the, and, or, it) which search engines have been set to ignore. Stop words aren’t indexed by Google and including them will add unnecessary length. 4. Don’t Stuff URLs Adding a keyword multiple times into your URL won’t offer any SEO benefits, and may even negatively impact your ranking and click through rate. The keyword for your page should also be included in the page title, URL, and the meta description. 5. Don’t Have Too Many Folders A folder in this context refers to the number of forward slashes you use within the URL. We recommend limiting folder use to a maximum of two. 6. Say NO to Dynamic URLs Dynamic URLs contain a query string within the URL that assigns values to specific parameters. They are most commonly used in e-commerce businesses where products are going in and out of stock or prices are changing. So if something changes within your CMS, so will the URL. But Dynamic URLs provide absolutely no SEO benefit, and due to their structure they are less likely to be shared. 7. Merge Similar Pages Together For larger websites, it’s common to have pages that are very similar in content and keywords. If you keep them separate they will compete against each other in the SERPs, so best SEO practice is to merge them together using a 301 redirect to avoid losing any link authority the other page has. 8. Use a Mobile Sitemap Google now takes a mobile-first approach to indexing websites, which means it will take the mobile version of your site for indexing first as more people search on mobile than desktop. Very few businesses are using AMP and mobile sitemaps, so implementing this tip correctly could see your mobile rankings improve greatly. 9. Add a Favicon A favicon is a little icon that appears on your web tab or bookmark. Adding a favicon to your website doesn’t have any direct SEO benefit, but it adds social proof to your site and many forums and search engines like DuckDuckGo will display your favicon, making it more predominant on search. 10. Stick to Words and Numbers Using any other character type besides letters and numbers comes across as negative and it’ll impact click-through rates. Not only that but some characters don’t work with certain web browsers, causing them to crash. // Follow these best practices to optimize any URL structure for better ranking and to establish and reinforce trust amongst both users and search engines. Let us know the impact on your rankings in the comments. ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

The Perfect URL Structure for SEO! Best Practices For Improved Ranking

327 views
September 29, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLkdJWkttOTFEa3Fv




Today we’ll teach you how to update old content that requires freshness to rank to see pages shoot up several search positions in a matter of weeks. For even more detail https://fatjoe.com/refreshing-old-content/ Check out our free Word Count Suggest tool: https://fatjoe.com/word-count-suggest/ ---------------------------------------------- Building backlinks, creating content, and targeting new keywords can all take several months before you see a noticeable difference in organic traffic. But there is a way to improve your search engine rankings in just a few weeks by updating old content. 1) Select Which Pages to Update The first step is to find web pages that have room for improvement. Start by focusing on pages that are in the 10-30 position range (page two and three on Google search). Take a look at these pages and decide which is most likely to be affected by the freshness algorithm. 2) Update The Content to Improve SEO Now let’s go through how to update the content to improve SEO: -- Add More Content Google pushes to make the best content rank at the top of the search, so adding more, relevant and detailed content to your pages is going to help. You could enter the keyword in our free Word Count Suggest Tool. It’ll tell you the average word count for the top 10 search results. Check it out here: https://fatjoe.com/word-count-suggest/ Of course, you don’t want to update your content with fluff. When updating on-page content ask yourself, “Does this add more value to the reader?” If the answer is no, then don’t add it. -- Add More Keywords Since you last visited this post, there may be other long-tail keywords to target that you hadn’t previously considered and therefore aren’t correctly targeting. We don’t suggest changing the seed keyword of the page, but adding a few more long-tail keywords and content surrounding this keyword will help you to get more hits. -- Update the Meta The meta title, or title tag, is the page title displayed within the search engine results. A compelling description can make users more likely to click on your pages which is, of course, the aim of the game! And your listing click-through rate influences how well the page ranks on Google. 3) Get The Pages Indexed Faster Once you’ve updated your pages, Google can take weeks or months before revisiting your website for a re-crawl. Within the Google Search Console, you can use the URL Inspection, which allows you to resubmit pages to Google for faster indexing. // The Google search engine is a dynamic ecosystem, with page rankings that change all the time. If you don’t update older pages, then they will be pushed further and further down the search results. Give these tips a try and let us know how you get on in the comments! ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

How To Refresh Old Content For BIG SEO Wins!

607 views
September 22, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLkxoQ3ZhYVhUcElj




In this video, I’m going to talk you through why blogger outreach is a beneficial link building tactic, the blogger outreach process we follow for our clients and how to use it within your SEO strategy. Check out our Blogger Outreach Service here -- https://fatjoe.com/blogger-outreach/ #SEO #BloggerOutreach #LinkBuilding ---------------------------------------------- WHAT IS A BLOGGER OUTREACH SERVICE Blogger Outreach Services are designed to obtain links and mentions to a website from bloggers and is the more natural alternative to guest posting. Search Engines use these as signals for authority, which will in turn help a website rank within the search results. HOW DOES BLOGGER OUTREACH WORK? The methodology of a blogger outreach service is very similar to a guest post or guest blogging service as it’s sometimes known as. However, the final link mention gained through a blogger outreach service is considered to appear far more natural. HOW CAN BLOGGER OUTREACH HELP MY SEO? The main benefit of blogger outreach is that you’re gaining backlinks from relevant websites. Google sees each backlink as a vote of confidence for your site. By building backlinks from other relevant and authoritative websites using Blogger Outreach, you’re borrowing some of the trust that these websites have built, improving the authority of a website on any given subject in the eyes of Google. HOW WE CONDUCT BLOGGER OUTREACH FOR OUR CLIENTS // Reach out to bloggers and evaluate suitable opportunities. We analyze their relevance and target audience to ensure they’re a great fit. //Send the brief to the copywriting team to craft the perfect blog post. Unlike guest blogging services, the content will appear to be written by the blog owner, for a more natural result because each piece is completely non-promotional, educational and impartial. // Every blogger outreach placement is visible to the client as it’s secured, accessible live from within the dashboard. HOW TO INCORPORATE BLOGGER OUTREACH WITHIN YOUR STRATEGY Blogger Outreach is a link building strategy you can use regularly. Focusing on this link building strategy as a main source of backlinks provides the opportunity to acquire new links to a client’s website or to a new content piece which can mimic natural viral distribution. // As with any form of link building, blogger outreach can really boost yours or your client’s Google rankings. Check out our Blogger Outreach service here: https://fatjoe.com/blogger-outreach/ ---------------------------------------------- WHO ARE WE? Check out our intro to who we are and our services: 👉 https://youtu.be/mM_vMEL052g Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE's SEO & Content Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho We publish new videos every Wednesday on SEO and digital marketing topics so be sure to hit the 🔔 for notifications! ---------------------------------------------- WEBSITE: https://fatjoe.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

What is Blogger Outreach? And How Does A Blogger Outreach Service Work?

183 views
September 15, 2021 1:05 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLkk2ZlRpRWh4N1lJ




In this video, we run through our top tips to give any website a nice boost in authority, focusing on enhancing the elements that are used to calculate the authority metric to improve a website’s rankings. #domainauthority #websiteauthority #linkbuilding ---------------------------------------------- RESOURCES: SEO Metrics Explained: Which SEO Metrics To Track [A Complete Guide] Blog 👉 https://fatjoe.com/seo-metrics/ Video 👉 https://youtu.be/QrebFqrdbWk ---------------------------------------------- // How Do Authority Metrics Work? Authority metrics are a measure of how authoritative a website is, and therefore how likely it is to rank in Google. In general, the most authoritative websites are most likely to rank in Google, get more traffic to their website and drive more conversions. The primary factor used to calculate these authority scores, being backlinks, is not the only factor that can influence rankings. But the relevance of backlinks is definitely up there with one of the most important ranking factors, according to Google themselves. The authority score simply predicts the potential ranking success of a particular domain, as opposed to actually contributing to a domain’s ranking position. This is why focusing primarily on improving a website’s authority metric isn’t particularly helpful. But understanding the authority of a website relative to its competitors can be really useful when analyzing ranking opportunities. // What Is A Good Authority Score? It depends because it’s all relative…. No surprise there. Say for example, your business sells a really niche product you may find that a Domain rating of 30+ may be enough to get ranking on the first page of Google. Alternatively, if you want to get the website ranking for a difficult keyword, anything lower than a 40 is unlikely to rank on the first page of the search results. // How To Boost Domain Authority Now let’s look at the steps you can take to boost the factors that affect the authority score of a website: - Don’t neglect the SEO basics. To have a ‘good’ website, you need to have the basics sorted. This means optimizing the on-page content to create the best possible user experience. Including improving your page speed, navigation and mobile-friendliness. - Check your backlink profile Google has confirmed that, when ranking websites, they check whether other prominent websites on the subject link to the page, as that’s a good sign that the information is of high quality. Relevance and authority of the linking domains can have a huge impact on how google perceives your own website so improving this can improve your authority scores respectively. - Learn from others Check out what it is that your competitors are doing that you might be missing and use the Google ranking factors as your checklist to analyze your competitors. How fresh is their content? Are they updating it regularly? How many good quality backlinks do they have? Also take a look at how they’re optimizing their content to address user search intent. - Brand equity is important To build authority, you need to build brand authority too. This can be achieved by increasing brand awareness and creating positive experiences for customers. // Other Considerations When Measuring Authority Metrics Ahrefs Domain Rating only considers backlinks. Moz’s Domain Authority doesn't take into account any Google penalties. There are other authority metrics! Google’s ranking algorithm is more complex than any of the calculations used to measure a website’s authority. // Ultimately, the authority scores will naturally increase as a result of you following the tips in this video so give them a go and make sure to let us know how it goes in the comments. If you’d like even more detail and step by step guides to improving your SEO, check out our channel where we publish weekly SEO and digital marketing tutorials. ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

How To Increase The Authority Of Any Website

697 views
September 8, 2021 3:55 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLnl0czRwcnJyOHFv




In this video I talk you through exactly how the most successful marketing agencies are outsourcing SEO for their clients and how scaling your SEO #outsourceseo #howtooutsourceseo #seo ---------------------------------------------- RESOURCES: ► How To Do An SEO Audit Using Ahrefs: https://youtu.be/H1U20VsJWnA ► How To Use Internal Linking To Massively Boost Your SEO: https://youtu.be/zXCOEKHa8Po ---------------------------------------------- We’ve been working alongside marketing agencies who outsource SEO for their clients for nearly 10 years now so we know a thing or two about how to do this successfully. In terms of who to outsource to, you have two options: • Use individual contractors or freelancers. • Hire an SEO agency that specialises in providing SEO services // Why You Should Outsource Your Clients’ SEO There are many benefits to outsourcing your client’s SEO: • Save time & money • Don’t have to search for specialist talent, hire and train new team members • Can scale up and down with demand // What To Consider Before Outsourcing SEO There are some things you need to consider before you dive into outsourcing your client’s SEO. • Timeframe How long have you been working with your client? And how much longer do you expect to maintain their custom? • Budget This will mostly inform your approach to outsourcing SEO for your clients. • Your Client’s Goals What services do you need that would best help to reach the goal of your client’s SEO strategy? // What To Consider When Choosing An SEO Reseller Now I want to take you through the things you need to consider when comparing SEO resellers. • Flexibility Many SEO service providers require you to sign up to a monthly retainer which may work well for you if you know that your clients require regular SEO services. Many others offer a more flexible approach with an ‘on-demand service. • Transparency Ensure that you receive a full report of any backlinks gained as well as information regarding the website. • White labelling White label essentially means that the reports are not branded by the SEO agency you’ve used to outsource your work. • Customer Support Does the agency you’re looking at using offer any customer support? Are they easy to contact and supportive in answering your questions? • The ability to monitor orders & campaigns Check whether the SEO agency or freelancer you’re considering sends regular email updates about your orders or if you have access to a live dashboard. • Trials & Comparison As you would with hiring any freelancer or agency, we recommend that you conduct a trial before definitively deciding who to outsource to. // Placing an Order Here's what you'll need to know prior to placing an order for a productised SEO service. • Anchor Texts & URLs • Quantity & Frequency of Orders • Detail & Briefs // Barriers to ranking: The Client’s Website And finally, I just want to touch upon some tips to ensure that you get the best possible results for your clients if you choose to outsource SEO. There are certain areas of a client’s website that will affect the effectiveness of any link building or content creation strategy. Ensure you have these onsite SEO basics covered: - SEO Friendly URLs - User-Friendly Title Tags - On Page Headings - Responsive Website Design - Site Speed - Internal Links // Many marketing agencies find that when it comes to delivering SEO for their clients, they’ve managed to save time, resources and scale their SEO services by outsourcing various tasks. Simply follow in their footsteps to deliver impressive SEO results for your clients. Let us know in the comments if there’s anything we missed and what you look for in a freelancer, contractor or SEO agency when it comes to outsourcing SEO for your clients! ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

How To Outsource SEO: A Guide For Marketing Agencies

320 views
September 1, 2021 2:12 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLnI1SkdBZTRYcmZJ




Here's exactly how to craft quality content which is the key to search engine optimization and ranking well in Google. If you can get writing SEO content right, you will: • Rank higher in Google • Generate more website traffic • And drive more conversions • All whilst building authority #contentcreationforseo #contentmarketing #seo ---------------------------------------------- RESOURCES: How To Do Keyword Research 👉 https://youtu.be/2ArOk0dKte8 TOOLS: Free Word Count Suggest 👉 https://fatjoe.com/word-count-suggest/ Free Blog Title Generator 👉 https://fatjoe.com/blog-title-generator/ ---------------------------------------------- The first thing you need to consider when creating SEO content is your goals or objectives. Why are you creating this content in the first place? Ultimately, your content needs to achieve 2 things: • Engage your audience and provide them with actual value. • Drive traffic to your website and push your audience further down the sales funnel // Research The first step to creating great content that actually ranks in Google is to research content topics. This means delving deep into keyword research & understanding user search intent. Your content needs to answer burning questions, address pain points, and provide critical information your audience needs right now. We use Ahrefs for our keyword research but we also look at Google Search. Don’t forget to check YouTube search traffic for the same keyword topics to make sure that your videos are also fully search engine optimized. // Content Type & Format Next look at the type of content you need to create to be able to rank well in Google. Google ranks content highly when it caters to user search intent and delivers genuine value. Take a close look at the type of content that’s already ranking and the way that content has been formatted, so you know the type of content Google values. The content type could include: • Blog Posts • Product Pages • Or Videos And the content format could be: • Listicles • How-to guides and tutorials • Or Long-form educational articles If you’re not sure which angle to take, it’s best to match those ranking right at the top of the results which seem to have taken a broader content angle. This applies to videos too. You also need to determine a structure for the content and ensure that you’re including the right subtopics. It’s likely that, as you begin to create your outline, you’ll have the odd spark of inspiration and be able to add many more topics that support the comments you’re making. To find the average content length for a particular search term, you can use our free word count suggestion tool which scrapes the top 10 search results for your chosen keywords. Check it out here 👉 https://fatjoe.com/word-count-suggest/ You should aim to deliver the same, if not more than the suggested word count. But don’t fluff out the content with irrelevant information. // Optimized Titles In general, the title of your content needs to be 3 things: • Descriptive. • Engaging. • Detailed. // Writing Your Content Here are some concrete tips from our seasoned writers for creating outstanding search engine optimized content: 1 ) Hook The Reader In The Introduction 2) Use Media Effectively 3) Readability 4) Search Engine Optimization // There are many more factors that can affect your content’s Google ranking than those I’ve spoken about in this video. Even if you create the most engaging, relevant and detailed content possible, you still may not be able to rank. Check out our channel for more detailed guides to developing a content marketing strategy and choosing the right keywords to target. 👉 https://www.youtube.com/user/fatjoewho ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

Content Creation for SEO: Publish Content That Actually Ranks in Google

712 views
August 25, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLlhiUjhGNWJiWkdF




What are Niche Edits? What process do we follow to get Niche edits for our clients and how can you use them within your strategy? We reveal all in this video. Check out our Niche Edits Service: 👉 https://fatjoe.com/niche-edits/ #nicheeditsbacklinks #nicheedits #seo ---------------------------------------------- // What Are Niche Edits? ‘Niche Edits’ link building is a popular SEO service designed to acquire link mentions within aged, already indexed pages. Niche edits have grown in popularity over the years as a great way to boost a website’s SEO. // How Can Niche Edits Help My SEO? The main benefit of using Niche Edits for SEO is that you’re gaining backlinks from aged content that has already built authority. This means your link is getting more link authority being passed to it compared to brand new backlinks acquired using other think building methods. With niche edits you’re adding value to the reader by embedding your natural anchor text & URL within the new, relevant content added to the existing webpage. // How We Get Niche Edits For Our Clients We start the process of acquiring niche edits with identifying existing blog content pieces that are: -- As closely related as possible to your link destination URL -- Indexed within Google The next step of securing niche edits is that the team will then identify ways that we can enhance the content and reach out to the site owner to make some suggestions on how they can improve the content on that page. We make sure that the suggestions are completely relevant for the blog’s audience, and offer to provide the content containing the new, additional value. The end result is that you’ll get a link mention on an aged and already indexed page; one that has built some page authority already over time which you can benefit from. // How To Incorporate Niche Edits Within Your Strategy Many often ask 'do niche edits work to improve SEO?' and the answer is yes! Niche edits is a link building strategy you can use regularly. However it’s important to note that it shouldn’t form the main part or the only part of your link building strategy... // Blogger Outreach vs Niche Edits It would be unnatural to expect a website to only be getting link mentions from aged existing posts that have already been indexed. Nonetheless, Niche Edits is a very good opportunity to build backlinks in conjunction with other link building strategies like Blogger Outreach. However, with a few more powerful niche edits backlinks, you can create a really authoritative link profile which will help you achieve some solid ranking results. As with any form of link building, if done well, Niche edits can really boost yours or your client’s Google rankings. Drop any questions you have about niche edits in the comments & check out our productised Niche Edits service: https://fatjoe.com/niche-edits 00:00 What Are Niche Edits? 00:35 How Can Niche Edits Help My SEO? 01:23 How We Get Niche Edits For Our Clients 02:10 How To Incorporate Niche Edits Within Your Strategy ---------------------------------------------- WHO ARE WE? Check out our intro to who we are and our services: 👉 https://youtu.be/mM_vMEL052g Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE's SEO & Content Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho We publish new videos every Wednesday on SEO and digital marketing topics so be sure to hit the 🔔 for notifications! ---------------------------------------------- WEBSITE: https://fatjoe.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

What Are Niche Edits? Niche Edits Service Explained [Product Spotlight]

273 views
August 18, 2021 2:07 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLlpVTzhEZ1RtOEE4




FATJOE was founded in 2012 and we provide productised SEO and content services to marketing teams, SEO agencies and brands all over the world. The company was created to solve one of the biggest problems SEO agencies face: scalability. Each productised service was designed to help agencies scale their services by enabling them to outsource common seo tasks, and that’s still true today. Since 2012, we’ve grown to an operation of more than 150 people with a 10million+ yearly revenue. Over the course of the next few years, we’re looking for talented individuals to join our company to embark on an exciting new 5 year growth vision strategy. We have a startup culture mentality where each and every individual can make a difference within FATJOE. If you want to join a talented team that will help create and scale the marketing campaigns of world-recognised brands of the future, then please reach out to us or apply to one of our positions. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe ---------------------------------------------- WHO ARE WE? FATJOE are a productised eliver Better SEO For Your Brand Or Clients With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold.

Who Are FATJOE? [Productised SEO & Content Marketing Services]

69 views
August 13, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLm1NX3ZNRUwwNTJn




in this video, you'll learn how to make sure that your website is super speedy and offers a great page experience. For even more SEO guides: 👉 https://fatjoe.com/academy/ #pagespeed #technicalseo #wordpresswebsite ---------------------------------------------- ADDITIONAL RESOURCES: ► SEO Metrics Explained: Which SEO Metrics To Track [A Complete Guide] https://youtu.be/QrebFqrdbWk ► How To Use Internal Linking To Massively Boost Your SEO! https://youtu.be/zXCOEKHa8Po ► Ecommerce SEO: How To Get More Traffic & Sales To Your Online Store https://youtu.be/QBgt5OD-4U0 ► How To Develop A Killer Content Marketing Strategy For 2021 (Step-by-Step Guide) https://youtu.be/aWmRA3JT1sc ---------------------------------------------- A slow website creates a bad user experience. Today I'll show you how to improve your site speed for SEO & how to speed up a WordPress website. // Why Is Site Speed Optimization Important? Page loading speed has been a Google ranking factor for over 10 years. And just a 1 second delay in mobile load times can impact conversions by up to 20%. With page experience becoming increasingly important, particularly since the introduction of Google’s Core Web Vitals, we’re starting to see more WordPress websites wanting to optimize site speed. // How To Check A WordPress Website's Site Speed You can check your WordPress website's site speed for free using Google’s pagespeed insights. You could also try Pingdom, or Ahrefs site audit tool which all provide recommendations on how to improve your WordPress' site speed for SEO. // How To Improve WordPress Site Speed There are so many reasons why your WordPress website may be slow, and some of these are quite technical. Here are some ways to identify and fix website speed issues: -- Optimize Images Having correctly optimized images can save a surprising amount of load time and improve SEO. You can start by adding a lazy load to your web pages and consider the file type. Some file types offer better compression than others. -- Ultitize Caching Caching is a way of temporarily storing copies of a website, ready to be quickly loaded whenever a user requests to display the content. It allows for a much quicker page loading speed because the content isn’t being completely re-rendered every time a request to view it is made. -- Improve the server response time You can’t really improve the server response time yourself as it's dependent on the WordPress website's hosting provider. With this in mind, when choosing a hosting provider, or if you're thinking of switching, I’d recommend choosing one based on the location of your users. // Minify Code Removing spacing, comments and unnecessary characters in the wordpress code, a process known as minifying code, can improve site speed and performance which can improve SEO. // Eliminate Render Block Scripts When a web page loads, it sends out calls to every script in a queue which needs to be empty before the website becomes even a little visible to the user. When the queue is long, it can take a while before visitors are able to access your site. Often, many of these scripts aren’t needed for users to view the content above the fold of the website so should be deferred until the most important content is loaded. // Remove Unused Themes & Plugins If you’ve set up a website from scratch, you’ll notice that most come with plugins as standard which you won’t use and therefore, don’t need. This can massively impact the website's site speed. Also, if you don’t update themes, the website security can be compromised which is a massive problem, particularly for ecommerce websites. // There are so many ways to optimize a website to speed up the site loading speed, but I hope that these tips will give you a head start in identifying and fixing common site speed issues. ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

Site Speed For SEO: How To Speed Up A WordPress Website

335 views
August 11, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLmJZVU9FdlZ2ZlM0




Technical SEO audits are a vital part of any SEO strategy. In this video, we tell you how to do a basic SEO audit in just 10 simple steps, using Ahrefs. Useful videos for further info: // Ecommerce SEO - https://youtu.be/QBgt5OD-4U0 // How To Get Backlinks - https://youtu.be/wf0PLFc3UxE // Internal Linking Guide - https://youtu.be/zXCOEKHa8Po Additional Resources: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ #seoaudit #howto #seo ---------------------------------------------- Every website will have different technical SEO issues. With that in mind we take you through a process you can use on any website to pinpoint the most popular technical SEO issues. // First, run a crawl on Ahrefs Site Audit. This tool will crawl every page on the website looking for SEO errors that need to be fixed. It can take a few hours depending on the size of the website so it’s best to get this running right at the start of the audit. Step 1 // Security First we want to see if the website is secure and whether the correct redirects are in place. Any http versions of your website should redirect straight to the https version. Step 2 //Site Traffic The aim of any SEO strategy is to increase website traffic so you need to understand the site’s existing position. You can use the Organic Search report within Google Analytics to see the average organic search traffic the website received each month. Step 3 // Site Speed Site speed has a massive impact on rankings and a slow loading speed means a bad user experience. Ahrefs provides detailed insight into which are the slow pages so you can note these in your SEO Audit. Step 4 // Site Structure & Navigation Here are the basic tells of a good site structure: -- There’ll be a clear navigation bar or menu -- Each page is only a few clicks away -- There’s a consistent URL structure -- The navigation is clear and simple to use -- The Internal links are relevant and support the user experience. Step 5 // Crawling ability Crawlability refers to the experience a search engine spider has when crawling and indexing pages. And whether it’s even able to index all the pages. For this, you can use the Ahrefs Site Audit for the Indexability report & the Ahrefs Internal Pages Report. Step 6 // Internal Linking Structure Internal links help users to easily navigate towards other relevant content on the site and make it easier for them moving through the website. Use the data on Ahrefs to fix orphaned pages or add internal links to new pages. Step 7 // Backlink Profile As one of Google’s top ranking factors, having a good, natural backlink profile is important. Take a look at the Ahrefs Site Explorer, Referring Domains graph in the Overview. A steady increase in the number of referring domains is a good sign. Step 8 // Current Ranking Position As with your site traffic, you’ll need to understand the website’s current position. Ahrefs shows you your ranking for multiple keywords at a once and you can use this tool to monitor your rankings over time. Step 9 // On-Page Content Underperforming pages will bring the SEO performance of your whole site down. If it’s a less prominent page that isn’t worth updating, then simply delete it and add a 301 redirect so the link equity isn’t lost. Step 10 // Title Tags, Meta Descriptions & Heading Tags You can manually check the existence or quality of the title tags, meta descriptions and heading tags by reviewing each page individually or by using Ahrefs Site Audit. It highlights where title tags, meta descriptions and heading tags are missing, too long or overused. // There are many more, detailed checks you could do as part of your audit, but I hope that this 10 step process will give you a head start in SEO auditing. 00:00 Intro 00:21 SEO Audits: Running A Site Crawl 01:10 10-Step SEO Audit Using Ahrefs 12:08 Outro ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

How To Do An SEO Audit Using Ahrefs

460 views
August 4, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLkgxVTIwVnNKV25B




In this video, you’ll learn what SEO is, how it works and how you can apply basic SEO principles to your website. Useful Resources: 👉 What Are Backlinks & How To Get Them https://youtu.be/wf0PLFc3UxE 👉 How To Do Keyword Research https://youtu.be/2ArOk0dKte8 #whatisseo #seo #searchengineoptimization ---- // What is SEO? SEO stands for Search Engine Optimization and is the process of optimizing your website to climb higher in Search Engine Results Pages or SERPs. The goal of a search engine is to present its users with the most relevant content. It’ll rank the URLs in order of relevance and display them in the search results. // Why is SEO Important? The lower down the results your URL appears, the less traffic you’ll drive to that page. This is why the race to the top of Search Engines continues to grow. The thing is, you’re not even going to be in the running if you don’t optimize your website or understand your customers. // How Do Search Engines Work? Search engines use programs called spiders or crawlers to crawl through all the pages of a website. Before the spiders leave the website, they log all the data that might later prove relevant to users’ searches. When users carry out a search, they’re prompting the search engines to sift through the Search Index, looking for specific pages that match their queries. The search engines only know which pages to display based on the data they collected upon crawling the site. These sites, therefore, need to be completely optimized at the point of the crawl to ensure the search engines categorize them correctly for as many relevant searches as possible. // Ranking Factors Search engines are always evolving to provide a better service for their users. Here are the key ranking factors you should focus on in order to optimize your website. / Content Quality It’s important to remember that the reason search engines are always evolving is to provide better quality, highly relevant results to users. To be able to create the highest quality content, you first need to fully understand your users. Which brings us very neatly to... / User Search Intent User search intent is the goal a user has when typing terms into the search bar. You need to present users with high-quality and highly relevant landing pages that match the intent of these moments. Being able to carry out detailed keyword research that helps you understand user search intent is one of the most powerful tools in your SEO arsenal. If you’re not sure how to do this, check out this detailed video guide - https://youtu.be/2ArOk0dKte8 / User Experience (UX) Keeping users engaged with your website isn’t just about the content you write on your pages. It’s also about the structure of your actual website and how easy and intuitive it is for users to navigate through. / Backlinks Google uses backlinks as a ranking signal to measure the validity, relevancy and authority of your website. You may also hear the terms “incoming links” or “inbound links” to describe backlinks. Generally, the more backlinks you have, and the higher their quality, the further up search results you’ll appear for the target keyword. Check out our detailed guide to backlinks for more info - https://youtu.be/wf0PLFc3UxE // The Types of SEO We refer to these 3 tactics as: on-site, off-site and technical SEO. On site SEO refers to the actions you can take directly on the website, that are visible to the user, to improve its ranking. Off site SEO is the measure you can take outside of your website to boost your rankings. Technical SEO is about optimising the backend of your website for crawling and indexing by search engines. You should now have a good understanding of what SEO is, how it works and how it can benefit your website. If you want more detailed, advanced tutorials on all things SEO, have a look through our YouTube channel where you’ll find a variety of actionable guides. We upload new SEO tutorials every Wednesday so make sure to subscribe to our channel and hit the bell icon to receive notifications. And if you have any questions, leave these in the comments below. ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

What Is SEO & How Does It Work? [Search Engine Optimisation in 2021]

281 views
July 28, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLnZ1RUlDWXZzcnJF




Low competition keywords are much easier to rank for and you can start getting search traffic in a quicker time frame. But how do you find low competitor keywords that your website will actually be able to rank for? In this video I’ll take you through exactly how to find the best low competition keywords to target. Apply these 6 steps every time you do keyword research on any website to find low competition keywords. For more SEO tips, tricks and guides: https://FATJOE.com/ #lowcompetitionkeywords #keywordresearch #seo ---------------------------------------------- // What Is A Low Competition Keyword? A low-volume keyword is simply a very specific, niche-oriented, and has little competition, this makes it easy to rank for. The best thing is, by ranking for the low competition keywords and if done in the right way, you'll be indirectly boosting your ranking for the high competition keywords over time. This is because generally if the search is more detailed, it’s more likely that the customer is much closer to converting. 6 STEP PROCESS: 1 / Brainstorm Keywords • Generate some general keyword ideas and topics that are related to your niche. • Start with your industry and go from there. 2 / Expand Your Keywords • Use a range of tools to expand on your seed topics such as Google Keyword Planner or Ahrefs. • Select the most relevant keywords and use these for the next 4 steps. 3 / Check Keyword Difficulty • Keyword difficulty is a measure that shows you how hard it’ll be to rank on the first page of Google for that particular search term. • In theory, the lower the keyword difficulty, the easier it is to rank for that keyword. This is because the top 10 ranking URLs won’t have many linking domains. 4 / Check Search Intent • Search intent is the reason behind a searcher's query on search engines. • If you can’t match the search intent with the content you create, you won’t rank. Regardless of whether the keyword difficulty score is low. 5 / Assess The ACTUAL Keyword Difficulty • Just because you think that you can match the search intent and get more backlinks than those currently ranking in the search results, doesn’t mean that it’s a good search term for your website to target. • You need to check the authority or brand equity of the ranking sites and compare this to your own. 6 / Analyze The Traffic Potential • The low competition keywords with good traffic potential are what we’re after. • I show you how to use Ahrefs Site Explorer & Content Explorer to find these. 00:00 Intro 00:32 What Is A Low Competition Keyword? Why Are They Important & Why Should You Target Them? 01:44 How To Find Low Competition Keywords In 6 Steps 08:21 Outro --------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

How To Find Low Competition Keywords In 6 Steps [Get More Traffic]

825 views
July 21, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLk1FTWg5MVRoRDY0




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What is SEO? A Beginners Guide to SEO

 
  1. What is SEO?
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How to do Keyword Research

 
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Anchor Text Guide For Link Building

 
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Advanced SEO Guides

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