Agency Academy

Browse Our Agency Guides on SEO, Link Building, Content Creation & More.

Video Guides

We publish weekly, actionable digital marketing tutorials on our YouTube channel.

We cover everything you need to know to improve your organic visibility in the search results.


In this video, you’ll learn what SEO is, how it works and how you can apply basic SEO principles to your website. Useful Resources: 👉 What Are Backlinks & How To Get Them https://youtu.be/wf0PLFc3UxE 👉 How To Do Keyword Research https://youtu.be/2ArOk0dKte8 #whatisseo #seo #searchengineoptimization ---- // What is SEO? SEO stands for Search Engine Optimization and is the process of optimizing your website to climb higher in Search Engine Results Pages or SERPs. The goal of a search engine is to present its users with the most relevant content. It’ll rank the URLs in order of relevance and display them in the search results. // Why is SEO Important? The lower down the results your URL appears, the less traffic you’ll drive to that page. This is why the race to the top of Search Engines continues to grow. The thing is, you’re not even going to be in the running if you don’t optimize your website or understand your customers. // How Do Search Engines Work? Search engines use programs called spiders or crawlers to crawl through all the pages of a website. Before the spiders leave the website, they log all the data that might later prove relevant to users’ searches. When users carry out a search, they’re prompting the search engines to sift through the Search Index, looking for specific pages that match their queries. The search engines only know which pages to display based on the data they collected upon crawling the site. These sites, therefore, need to be completely optimized at the point of the crawl to ensure the search engines categorize them correctly for as many relevant searches as possible. // Ranking Factors Search engines are always evolving to provide a better service for their users. Here are the key ranking factors you should focus on in order to optimize your website. / Content Quality It’s important to remember that the reason search engines are always evolving is to provide better quality, highly relevant results to users. To be able to create the highest quality content, you first need to fully understand your users. Which brings us very neatly to... / User Search Intent User search intent is the goal a user has when typing terms into the search bar. You need to present users with high-quality and highly relevant landing pages that match the intent of these moments. Being able to carry out detailed keyword research that helps you understand user search intent is one of the most powerful tools in your SEO arsenal. If you’re not sure how to do this, check out this detailed video guide - https://youtu.be/2ArOk0dKte8 / User Experience (UX) Keeping users engaged with your website isn’t just about the content you write on your pages. It’s also about the structure of your actual website and how easy and intuitive it is for users to navigate through. / Backlinks Google uses backlinks as a ranking signal to measure the validity, relevancy and authority of your website. You may also hear the terms “incoming links” or “inbound links” to describe backlinks. Generally, the more backlinks you have, and the higher their quality, the further up search results you’ll appear for the target keyword. Check out our detailed guide to backlinks for more info - https://youtu.be/wf0PLFc3UxE // The Types of SEO We refer to these 3 tactics as: on-site, off-site and technical SEO. On site SEO refers to the actions you can take directly on the website, that are visible to the user, to improve its ranking. Off site SEO is the measure you can take outside of your website to boost your rankings. Technical SEO is about optimising the backend of your website for crawling and indexing by search engines. You should now have a good understanding of what SEO is, how it works and how it can benefit your website. If you want more detailed, advanced tutorials on all things SEO, have a look through our YouTube channel where you’ll find a variety of actionable guides. We upload new SEO tutorials every Wednesday so make sure to subscribe to our channel and hit the bell icon to receive notifications. And if you have any questions, leave these in the comments below. ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

What Is SEO & How Does It Work? [Search Engine Optimisation in 2021]

181 views
July 28, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLnZ1RUlDWXZzcnJF




Low competition keywords are much easier to rank for and you can start getting search traffic in a quicker time frame. But how do you find low competitor keywords that your website will actually be able to rank for? In this video I’ll take you through exactly how to find the best low competition keywords to target. Apply these 6 steps every time you do keyword research on any website to find low competition keywords. For more SEO tips, tricks and guides: https://FATJOE.com/ #lowcompetitionkeywords #keywordresearch #seo ---------------------------------------------- // What Is A Low Competition Keyword? A low-volume keyword is simply a very specific, niche-oriented, and has little competition, this makes it easy to rank for. The best thing is, by ranking for the low competition keywords and if done in the right way, you'll be indirectly boosting your ranking for the high competition keywords over time. This is because generally if the search is more detailed, it’s more likely that the customer is much closer to converting. 6 STEP PROCESS: 1 / Brainstorm Keywords • Generate some general keyword ideas and topics that are related to your niche. • Start with your industry and go from there. 2 / Expand Your Keywords • Use a range of tools to expand on your seed topics such as Google Keyword Planner or Ahrefs. • Select the most relevant keywords and use these for the next 4 steps. 3 / Check Keyword Difficulty • Keyword difficulty is a measure that shows you how hard it’ll be to rank on the first page of Google for that particular search term. • In theory, the lower the keyword difficulty, the easier it is to rank for that keyword. This is because the top 10 ranking URLs won’t have many linking domains. 4 / Check Search Intent • Search intent is the reason behind a searcher's query on search engines. • If you can’t match the search intent with the content you create, you won’t rank. Regardless of whether the keyword difficulty score is low. 5 / Assess The ACTUAL Keyword Difficulty • Just because you think that you can match the search intent and get more backlinks than those currently ranking in the search results, doesn’t mean that it’s a good search term for your website to target. • You need to check the authority or brand equity of the ranking sites and compare this to your own. 6 / Analyze The Traffic Potential • The low competition keywords with good traffic potential are what we’re after. • I show you how to use Ahrefs Site Explorer & Content Explorer to find these. --------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

How To Find Low Competition Keywords In 6 Steps [Get More Traffic]

571 views
July 21, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLk1FTWg5MVRoRDY0




Using SEO metrics to track your strategy can be daunting if you’re new to SEO. In this video, I tell you which metrics you should be tracking, why it’s necessary for SEO and how it can help your business or clients improve their ranking in the search engine results. For more details and SEO metrics: https://fatjoe.com/seo-metrics/ ---------------------------------------------- An SEO metrics is a variable that captures a piece of data, relevant to the performance of your pages in the search engine results. // Why Are SEO Metrics Important? Having an understanding of the businesses current position, as well as being able to identify those parts of the strategy that are and aren’t working will enable you to: ► Attract more leads ► Correct problems with your current SEO strategy ► Develop more relevant content for your audience ► Enhance your page experience ► Among many others // Link Authority Metrics Domain Link Authority Metrics - measure the perceived authority of your website. 1 / Domain Authority (DA) - Moz 2 / Domain Rating (DR) - Ahrefs 3 / Trust Flow (TF) - Majestic Webpage Link Authority Metrics -measure the authority of specific webpages 1 / Page Authority (PA) - Moz 2 / URL Rating (UR) - Ahrefs 3 / Citation Flow (CF) - Majestic // Keyword Research Metrics 1 / Search Volume 2 / Keyword Difficulty 3 / Current Search Position 4 / Click Through Rate (Keyword) // Engagement Metrics 1 / Organic Traffic 2 / Organic Bounce Rate 3 / Average Session Duration // Conversion Metrics 1 / Organic Conversion Rate 2 / Click Through Rate (Website) // Technical SEO Metrics 1 / Page Loading Speed 2 / Crawlability // SEO Positioning Metrics 1 / Indexed Pages 2 / New Backlinks & Referring Domains 3 / Ranking Keywords Keeping track of key metrics is critical for your SEO strategy. Doing so allows you to better use your marketing budget, improve your search visibility, adapt to changes in Google’s search ranking algorithms and boost your local visibility. Now all you need to do is start using them! You can find more details on all the metrics mentioned in this video on our website and don’t forget to like this video if you enjoyed it and subscribe for more actionable SEO guides. -------------------------------------------- TIMESTAMPS 00:00 Intro 00:37 What Are SEO Metrics & Why Should You Care About Them? 01:17 Link Authority Metrics 02:00 Domain Authority (DA) - Moz 02:57 Domain Rating (DR) - Ahrefs 03:58 Trust Flow (TF) - Majestic 04:55 Webpage Link Authority Metrics 05:06 Page Authority (PA) - Moz 05:30 URL Rating (UR) - Ahrefs 06:03 Citation Flow (CF) - Majestic 06:32 Keyword Research Metrics 06:53 Search Volume 08:31 Keyword Difficulty 09:47 Current Search Position 10:37 Click Through Rate (Keyword) 11:21 Engagement Metrics 11:30 Organic Traffic 12:03 Organic Bounce Rate 12:51 Average Session Duration 13:36 Conversion Metrics 13:38 Organic Conversion Rate 14:22 Click Through Rate (Website) 15:30 Technical SEO Metrics 15:42 Page Loading Speed 16:03 Crawlability 17:24 SEO Positioning Metrics 17:26 Indexed Pages 18:15 New Backlinks & Referring Domains 19:00 Ranking Keywords 20:01 Outro #seo #digitalmarketing #seometrics --------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

SEO Metrics Explained: Which SEO Metrics To Track [A Complete Guide]

296 views
July 14, 2021 1:00 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLlFyZWJGcXJkYldr




In this video you’ll learn why internal linking is one of the most effective on-page strategies you can implement to boost your SEO & exactly how to implement internal linking on your website. For more SEO tips, tricks and guide: https://FATJOE.com/ ---------------------------------------------- An internal link is a backlink that navigates away from the page that the user is currently on to another page in the same domain. Internal links are of course useful for users by helping them to easily navigate towards other relevant content on your site and keep them moving through your website. // Why Are Internal Links Important For SEO? ► They can help you to propel yourself upwards in SERPS. ► They’re also crucial in helping search engines discover new content. ► Help your users navigate your website and find similar content. // Best Practices For Internal Linking Like all things SEO, internal linking needs to be implemented strategically. 1 / Implement a crawlable link structure Your website needs an internal link structure that allows crawlers to move back and forth in an intentional manner. Implement a structure that not only makes it easier for users to navigate around your website, but for crawlers to understand your content, passing authority throughout your pages. 2 / How To Choose What Page To Link To You’ll want to place your internal links in prominent places on your website. By making them easier for users to navigate towards you’ll also demonstrate to search engines that these are the pages that generate the most interest and rank them accordingly. 3 / Use relevant anchor text Your anchor text is the text you attach the hyperlink to. The more relevant your anchor text to the page it represents, the more likely users are to click on the link, navigate to the page and actually engage with it rather than bouncing straight back. Search engines will also rank you higher in those search results for the anchor text used and other variations. 4 / Avoid using the same anchor text Don’t use the same anchor text for different pages. You want to make sure that we’re giving both Google and our users as much context as possible surrounding the content of the linked page. This will help to ensure that the pages are being ranked for the most relevant search terms based on the search intent. 5 / Link new pages from existing pages Every time you add a new page or post to your website, it can take a bit of time for Google to acknowledge, or ‘index’ this new webpage. Creating internal links as soon as the page is published helps search engines index the content faster in their search results. 6 / Link to & from the most important pages Link strategically by finding the pages with the most authority. Finding the most authoritative pages and linking out to the other less authoritative pages is a great way to boost any new content on your site and pass on authority. 7 / Remove links to the unimportant pages You want to make it super clear to Google which pages you consider to be the most important so that it knows which to rank. Remove the internal links pointing to non-valuable pages or replace these links with more useful pages. 8 / Don’t use too many internal links This is because in an SEO sense, with our internal linking strategy, we’re kind of flowing authority from one page to another and you have to be mindful of not spreading that too thinly. Not only that, but in not being intentional with your link choices and simply bombarding your users with too many internal links, you’re causing a distraction adding confusion to their experience on the site. 9 / Fix Broken Internal Links Broken internal links are those that link to pages that either no longer exist or return an error. Having broken links on your website, not only creates a bad user experience, but creates a dead end of search engine crawlers. So if you can master internal linking yourself, you’ll find that your web pages see a speedy and definitive improvement in rankings. --------------------------------------------- TIMESTAMPS 00:00 Intro 00:35 What Are Internal Links? 02:02 Internal Linking Best Practices (10 Steps) 10:08 Outro --------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

How To Use Internal Linking To Massively Boost Your SEO!

787 views
July 6, 2021 8:24 am

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLnpYQ09FS0hhOFBv




Are you wondering how to write search engine optimized product descriptions that actually sell? In this video, I’ll run through some of the powerful techniques we use at FATJOE to create compelling SEO product descriptions for our clients. For more detail: ► https://fatjoe.com/how-to-write-seo-product-descriptions/ Check out our product descriptions writing service: ► https://fatjoe.com/product-descriptions/ --------------------------------------------- TIMESTAMPS: 00:00 Intro 00:25 Why Is Writing Good Product Description Important? 00:39 How To Write Optimised Product Descriptions (7 Steps) 08:49 Things To Avoid 11:20 How To Search Engine Optimise Your Product Descriptions 14:06 Outro --------------------------------------------- // Why Is Writing Good Product Descriptions Important? To provide customers with information about your products. To boost SEO. // How To Write A Product Description 1) Understanding Your Target Audience Creating a “buyer persona”, to tailor your product descriptions to, can help. You can then make your descriptions more personal and relatable. 2) Find Your Tone Of Voice The aim is to communicate in your product descriptions in a manner that your customers would expect. Many factors determine your tone of voice. You can convey it through the type of words that you use, the pronouns you choose and your sentence structure. 3) FAB - Features, Advantages and Benefits Include details in your product or service description and talk about the features, advantages and benefits, or FAB for short. The Features are the factual elements of the product or service. The Advantages include what the product does as a result of these features. The Benefits are the results of that advantage. 4) Use Bullet Points Bullets can make descriptions easy to scan, allowing customers to find the information they want quicker. Many customers, for instance, will use bullets to compare products when deciding which to buy. 5) It’s All About The Detail Detail matters too when writing product descriptions. But what kind of detail? - Shipping Information - Size Charts - Guarantees & Care Plans Be sure to mention any additional guarantees or services that you offer alongside a product or service. 6) Include Your USP A USP is your unique selling point. You need to think about the key things that make your product different to your competitors and include these in the description. 7) Power & Sensory Words Power and sensory words create an immediate emotional response in customers. When consumers read them, they automatically imagine how your product might make their lives better. And that can be all the incentive they need to convert. // Things To Avoid - Manufacturers Descriptions - Don’t Make It Too Complicated - Overexaggeration // SEO Optimize Your Product Descriptions - Write For Users, Not For Google - Focus On The Benefits & USPs - Create Unique Product Descriptions - Target the necessary keywords You should now know how to write awesome product descriptions that sell. --------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe #productdescriptions #seo #howto

How To Write Awesome SEO Product Descriptions That Sell!

358 views
June 28, 2021 10:34 am

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLmg4SVd3RzZ0QVdV




In this video, I discuss how Nofollow backlinks can boost your SEO! If your website doesn’t have nofollow links, you could be missing out on a massive opportunity! We build links because they’re one of the top ranking signals for Google. Not only that but they drive traffic to our websites, leverage social signals and build our brands. Nofollow links can help with this. And I’m going to tell you how. ---------------------------------------------- USEFUL RESOURCES: Nofollow vs. Dofollow 👉 https://fatjoe.com/backlinks/#Types_Of_Backlinks What Is Link Building & Why Is It Important? 👉 https://fatjoe.com/link-building-guide/#Follow_vs_NoFollow_Links FATREL Nofollow Link Checker - Free Chrome Extension 👉 https://fatjoe.com/fatrel/ #backlinks #nofollow #seo ---------------------------------------------- // What is a Nofollow Link? A dofollow link is essentially a normal backlink. A nofollow link is a rel attribute: rel=”nofollow” When this snippet of code is added to the HTML, they’re telling Google not to follow the link. // Why Nofollow Links Have Such Bad Press I want to take you back over 15 years to a world without nofollow tags. Black Hat SEOs were spamming every corner of the internet with links. So in 2005, Google encouraged all blog owners who had sponsored links to label them as NoFollow. Things have changed and are thankfully clearer now. Now Google exerts more granular control over how nofollow links are treated. In fact, it has been treating NoFollow tags as “hints” since 2020. Their value is now weighed depending on a range of factors such as the type of site, type of placement and relevance to the page content. So if the top ranking websites have a decent amount of nofollow links in their backlink profile, how can they be a bad thing? // Are nofollow links expected and therefore discarded by Google, or do nofollow links actually carry some level of link juice? The idea of building backlinks in the first place is to make your profile as natural as possible. So you want to get a good mix of dofollow and nofollow backlinks. All backlinks can help you drive traffic. // How to check if a link is Follow, Nofollow or User Generated. The easiest way to check if a link is nofollow is through our FREE tool called FATREL. FATREL is a free chrome extension that checks for nofollow links as well as the latest rel= tags supported by Google. // Nofollow links can drive traffic to your website, build your brand, and encourage more dofollow links. // How do you feel about nofollow links? I’d love to hear your thoughts in the comments below and give this video a thumbs up if you enjoyed it! ---------------------------------------------- STATS SOURCES: https://www.semrush.com/blog/are-nofollow-links-actually-good-for-seo-here-is-proof/ 00:00 Intro 00:27 What Are Nofollow Links? 01:12 Why Nofollow Links Have Such Bad Press 01:55 How Google Has Evolved To Acknowledge Nofollow Links 02:40 Nofollow Links & Rankings 03:07 Why You Need Nofollow Links 04:56 How To Check If A Backlink Is Follow, Nofollow Or User Generated. 05:22 Outro ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

NoFollow Backlinks: The Truth & Why You Might Need Them

560 views
June 8, 2021 12:34 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLjVISHNmR2NKWFNV




How do you get more customers for your business? Here are over 20 ideas that you can use to get more clients for your agency. 40+ Ways To Get More SEO Leads & Win Clients 👉 https://fatjoe.com/win-more-seo-clients/ Be sure to share this video with your Sales & Marketing teams to spark some inspiration! ---------------------------------------------- Finding more clients in any consulting business is not always easy. We’ve compiled this VERY ACTIONABLE list of ideas that takes you through how to get more clients for your business. ---------------------------------------------- USEFUL RESOURCES:: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ FATRANK Keyword Rank CheckerTool: https://fatjoe.com/fatrank-keyword-rank-checker/ Infographic Embed Code Generator: https://fatjoe.com/embed-code-generator/ Blog Post Title Generator: https://fatjoe.com/blog-title-generator/ ---------------------------------------------- #1 Offer Free SEO Audits #2 Hold Local Marketing Training Events #3 Attend Trade Shows (Not Just In Your Industry) #4 Create a Business Marketing Facebook Group #5 Write a Free Downloadable eBook #6 Offer Generous Free Trials #7 Offer Guarantees and Be Outrageous #8 Introduce a Tell-a-Friend Referral Scheme #9 Create Valuable Videos #10 Be an Opportunist by Identifying Website Issues #11 Build a Resource for Business Owners #12 Start a ‘Local Marketing’ Alliance #13 Offer a ‘White Label’ Service #14 Get Accredited with Google Partners #15 Become a Public Speaker #16 Make Friends with Your Competitors #17 Do free SEO work for Charities #18 Publish Results Based Case Studies #19 Gather Testimonials (Video if Possible) #20 Participate in Business Forums & Social Media Groups #21 Sponsor Marketing and Business Events #22 Create Free Tools #23 Publicly Audit a Large Brand’s Website What’s your favourite way to attract the attention of new clients? Share yours in the comments below. ---------------------------------------------- 00:00 Intro 00:18 How To Get More SEO Clients 00:32 20+ Ways To Get More Customers 09:28 Outro #seo #digitalmarketing #seometrics ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

20+ Ways To Get More Clients For Your SEO Agency – How To Get More Customers

416 views
June 2, 2021 3:19 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLmloV1YtVy1XNHo4




In this video, you’ll learn what a content marketing strategy is, the benefits of a content marketing strategy and exactly how to create a content marketing strategy in 10 steps. For even more detail: 👉 https://fatjoe.com/content-marketing-strategy/ #contentmarketing #contentmarketingstrategy #createcontent ---------------------------------------------- A strong Content Marketing Strategy is the KEY to growing your business online. A content marketing strategy is WHY you’re creating the content you’re creating & HOW you’re going to do it. So it ultimately informs the direction of your content. // The 3 Elements of Content Distribution There are 3 elements of content distribution which refers to how you’ll promote your content to your audiences across all your media channels. These are: paid, owned and earned. It’s also important to note that some channels fit under all 3 distribution channels. PAID Paid media distribution pretty much does what it says on the tin: it’s when you pay for your content to be put in front of an audience. Paid media can include pay-per-click (PPC), social media ads, retargeting ads or tv ads, basically anything you would consider to be an advert. OWNED Next we have owned media, which is the content that you control. As mentioned, this is where you distribute content through channels you own, such as your website, social media accounts, blog, microsite or newsletter. This distribution channel gives you total control over the content you create. EARNED On the other end of the scale; earned media. This is the content that you have absolutely no control over. This is content that is created by your customers, the media, social media users or anyone else outside of your business. The benefits of earned media can be considerable, often outstripping owned and paid media combined. // The 10 Steps To Developing A Content Marketing Strategy Step 1: Know Your Audience Step 2: Set Your Goals Step 3: Assess Your Current Position Step 4: Solve An Issue Step 5: Research Content Channels Step 6: Resources Step 7: Decide On The Content Types Step 8: Create A Content Calendar Step 9: Create Content Step 10: Measure Your Results // What To Do If Your Content Strategy Isn’t Working Sometimes your data will tell you that your current approach isn’t driving you towards your goals. If so, you can return to step 3 of this content marketing guide and work back through it. // You should now understand what a content marketing strategy is, why you need a good content marketing strategy to rank in Google, and how to create one. If you want full details on exactly how to create a content marketing strategy, check out our detailed how-to guide on our website: https://fatjoe.com/content-marketing-strategy/ ---------------------------------------------- Timestamps: 00:00 Intro 00:29 What Is A Content Marketing Strategy 01:13 The 3 Types Of Content Distribution 03:42 The 10 Steps To Developing A Content Marketing Marketing Strategy 03:49 Step 1: Know Your Audience 05:47 Step 2: Set Your Goals 06:54 Step 3: Assess Your Current Position 07:35 Step 4: Solve An Issue 08:27 Step 5: Research Content Channels 09:14 Step 6: Resources 09:35 Step 7: Decide On The Content Types 09:56 Step 8: Create A Content Calendar 10:54 Step 9: Create Content 11:23 Step 10: Measure Your Results 13:08 Final Thoughts ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe {Link: Read Guide https://fatjoe.com/content-marketing-strategy/}

How To Develop A Killer Content Marketing Strategy For 2021 (Step-by-Step Guide)

242 views
May 25, 2021 10:52 am

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLmFXbVJBM0pUMXNj




In this video, you'll learn what Link Building is & why Link Building is important for SEO. For even more detail: 👉 https://fatjoe.com/link-building-guide/​ ---------------------------------------------- If you’ve done any research into SEO, you’ll have come across link building. In this video, you’ll learn exactly what link building is and how it works. We’ll also go through the various link building strategies you can apply to greatly boost your SEO and improve your ranking in the search results. // What Is Link Building & Why Is It Important? Link building is a type of off-site SEO and is the conscious act of getting other websites to link back to yours, so the act of building backlinks. By building backlinks from other relevant and authoritative websites, you can improve your relevance and authority on any given subject in the eyes of Google. This is vital if you want to rank well in the search results. // Follow & Nofollow links When someone adds a link to their website, it’s “dofollow” by default. However, they have the option to set it as “nofollow”. Google uses its own intelligence to decide the value or a nofollow link, rather than simply throwing down a blanket statement of “let’s ignore all nofollows”. Both nofollow and dofollow links are both an important part of a healthy link profile. // 3 Types Of Link Building Now let’s explore the 3 types of link building that’ll make a difference to your ranking: - Natural Editorial Link Building - Outreached Link Building - Self-Created, non-editorial link building // 10 Link Building Strategies There are 10 link building strategies being used as of right now. - Blogger Outreach - Guest Posting - Niche Edits - Skyscraper Outreach - Infographic Outreach - Broken Link Building - Content Syndication - Local Business Citations - Press Release Distribution - Natural Link Building // Measuring The Value Of A Link You can measure the value of a link in many ways using tools such as Moz and Ahrefs. You’ll want to ensure that you’re targeting websites with a range of DA or DR scores, focusing on the highest quality possible of course. If you want to know more about the link building strategies mentioned in this video, head over to https://FATJOE.com/link-building/ 00:00 Intro to Link Building Strategies 00:30 What Is Link Building & Why Is It Important? 02:19 Dofollow & Nofollow Links 04:54 3 Types Of Link Building 06:35 10 Link Building Strategies 11:25 Measuring The Value Of A Link 12:33 Outro #linkbuildingforbeginners #linkbuilding #backlinks ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/​ FATJOE Blog: https://fatjoe.com/blog/​ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho​ ---------------------------------------------- WEBSITE: http://FATJOE.com/​ INSTAGRAM: https://www.instagram.com/fatjoewho/​ FACEBOOK: https://www.facebook.com/fatjoewho​ TWITTER: https://twitter.com/fatjoewho​ LINKEDIN: https://www.linkedin.com/company/fat-joe​

What Is Link Building & How To Do It | Complete SEO Link Building Guide For Beginners

136 views
April 25, 2021 8:12 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLkF4R3lqVGJvQlJB




In this video, you’ll learn what makes a good keyword, how to do keyword research and how to analyze keywords to ensure that your website is properly optimized for the search results. For even more detail, check out our how-to guide to keyword research 👉👉 https://fatjoe.com/how-to-do-keyword-research/ --- Other useful resources mentioned: Local SEO: A Complete Guide For 2021 -- https://fatjoe.com/local-seo/ ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/​ FATJOE Blog: https://fatjoe.com/blog/​ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho​ ---------------------------------------------- WEBSITE: http://FATJOE.com/​ INSTAGRAM: https://www.instagram.com/fatjoewho/​ FACEBOOK: https://www.facebook.com/fatjoewho​ TWITTER: https://twitter.com/fatjoewho​ LINKEDIN: https://www.linkedin.com/company/fat-joe​ #KeywordResearch​​ #SEO​ #HowToDoKeywordResearch ---------------------------------------------- // What Are Keywords? Keywords are words or phrases that users type into search engines, like Google, to find the content they want. The aim of keyword research is to discover the keywords and phrases customers type into search engines when looking for particular products, services and content. // What Makes A Good Keyword? Relevance, Authority & Search Volume. // How To Find Keywords Start by brainstorming words and phrases related to your business. These topics should revolve around your goals and could include anything related to your company, services, content, blog, whatever it is you’re trying to promote. You’ll then need to expand your list even further to be able to find those gems to include within your SEO strategy. Next, sort the list you’ve just generated into two categories of keywords: 1. Those that are relevant to your target audience. 2. And those that are not. By understanding user search intent, you can establish which keywords are relevant to your target audience. // Long Tail Keywords. The term “long tail” refers to the specific or niche search phrases with a low keyword difficulty score. You may find that in targeting numerous long tail keywords, you’ll drive the same if not more traffic than targeting those seed keywords we spoke about earlier. & the traffic will be more valuable! // Analyzing Keywords Aside from user search intent, how else do you know which keywords to target? There are 6 key things you should focus on. - Keyword Difficulty - Search Volume - Cost Per Click - Organic Clicks - SERP Features - The Current SERP Results If you would like even more detail on how to do keyword research, check out our Keyword Research guide 👉 fatjoe.com/how-to-do-keyword-research/ Please like 👍 and subscribe 🔔 if you enjoyed this video! 00:00 Intro 00:21 What Is Keyword Research? 00:48 What Makes A Good Keyword? 01:40 How To Find Keywords 06:47 How To Analyze Keywords 10:09 Competitor Research 10:43 Outro

How To Do Keyword Research: The Complete SEO Training Guide For 2021

906 views
March 23, 2021 10:44 am

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLjJBck9rMGRLdGU4




In this ecommerce SEO guide, you’ll learn how to use ecommerce SEO to get more traffic and sales on your website and rank your product and category pages in the Google search results. You’ll learn the difference between ecommerce SEO and regular SEO. We’ll take you through each of the 3 types of ecommerce SEO; not only what to optimise but HOW. The key topics we include: ► What's The Difference Between Ecommerce SEO & Regular SEO? ► The 3 Types Of Ecommerce SEO ► How To Optimize Onsite SEO ► How To Optimize Technical SEO ► How To Optimize Offsite SEO ► Content Marketing For Ecommerce Websites ► Targeting Rich Snippets ► Local Ecommerce SEO Content Marketing plays a significant role in developing a good ecommerce SEO strategy. You’ll learn why and how to boost your content and incorporate it into your ecommerce website or online store. Something many ecommerce websites forget when working on their ecommerce SEO strategy is targeting the rich snippets within the search results. We’ll tell you exactly what these are and how to optimise for them. And finally, we focus on how local ecommerce businesses can optimise their ecommerce websites for Local SEO, attracting audiences within a particular geographic location. Check out our detailed how-to guide to Ecommerce SEO for even more detail 👉 https://fatjoe.com/ecommerce-seo/ ------------- 00:00​ Intro 00:26​ What Is SEO? 00:49 What's The Difference Between Ecommerce SEO & Regular SEO? 01:13 The 3 Types Of Ecommerce SEO 01:19 How To Optimise Onsite SEO 02:49 How To Optimise Technical SEO 04:13 How To Optimise Offsite SEO 05:09 Content Marketing For Ecommerce Websites 06:48 Targeting Rick Snippets 07:56 Local Ecommerce SEO 09:05 Outro #ecommerceseo #seo #howtoguide ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your website and your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/​ FATJOE Blog: https://fatjoe.com/blog/​ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho​

Ecommerce SEO: How To Get More Traffic & Sales To Your Online Store

559 views
March 5, 2021 12:52 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLlFCZ3Q1T0QtNFUw




In this video, you’ll learn what backlinks are, why backlinks are so important and exactly how to get them. For even more detail: 👉 https://fatjoe.com/backlinks/ #backlinks #howto #seo ---------------------------------------------- Backlinks play a significant role in Google ranking. So, if you want to rank right at the top, then you’re going to need backlinks. // What are backlinks? A backlink is a hyperlink from a third-party website to yours. Google uses backlinks as ranking signals that measure the validity, relevancy and authority of your website. Generally, the more backlinks you have - and the better their quality - the further up search results you’ll appear for the target keyword. // Why do you need backlinks? Websites need backlinks for 2 reasons: - To improve rankings - To increase discoverability // How do you get backlinks? There are 3 ways to get backlinks. - Earn Backlinks - Manual Outreach - Use Backlink Services // What about Keywords & Anchor texts? When it comes to choosing your anchor texts, you have a few options. - Exact-match anchors are carbon copies of the title of the original page. So, for instance, if you have a product section called “shoes,” the exact-match anchor would also say “shoes”. - Partial-match anchors are those that include some variation of the original link page title. So, in the above example, you might have “red shoes” as the anchor. - Branded anchors are using your business name as the anchor text. So, for FATJOE, the anchor would be “FATJOE”. It’s as simple as that! One last thing to note: you need to ensure that your existing pages can convert. You need a strong website infrastructure. You need to offer a great user experience on whichever page it is you’re building backlinks to. // You should now understand what backlinks are, why you need backlinks to rank in Google, and how to get them. If you want full details on exactly how to get backlinks, check out our detailed how-to guide on our website: https://fatjoe.com/backlinks/ 00:00 Intro 00:24 What Are Backlinks? 01:25 Why Do Websites Need Backlinks? 01:53 How To Get Backlinks 07:07 One Last Tip 07:44 Outro ---------------------------------------------- WHO ARE WE? Deliver Better SEO With Link Building & Content Services Done-For-You. Rank your clients with link building and content creation services at your fingertips. FATJOE SEO Services Are Designed For Agencies & Marketing Teams; Built To Be Resold. ---------------------------------------------- CHECK OUT OUR BLOG: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ---------------------------------------------- Subscribe to our channel: https://www.youtube.com/user/fatjoewho ---------------------------------------------- WEBSITE: http://FATJOE.com/ INSTAGRAM: https://www.instagram.com/fatjoewho/ FACEBOOK: https://www.facebook.com/fatjoewho TWITTER: https://twitter.com/fatjoewho LINKEDIN: https://www.linkedin.com/company/fat-joe

What Are Backlinks? How To Get Them In 2021

4.1K views
February 11, 2021 1:35 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLndmMFBMRmMzVXhF




Load More…


Subscribe

Basic SEO Guides

What is SEO? A Beginners Guide to SEO

 
  1. What is SEO?
  2. How Search Engines Work
  3. How to do SEO Basics
Read Guide

How to do Keyword Research

 
  1. Don't Guess Keywords
  2. Primary Keyword Data
  3. Secondary Keyword Data
  4. Generic & Long-Tail
Read Guide

What is Local SEO & How to do it

 
  1. What is Local SEO?
  2. Search Engine Listings
  3. Local Citations
  4. On-Page SEO Tips
  5. Reviews & Credibility
Read Guide

How To Create an SEO Friendly URL Structure

 
  1. Making URLs Great
  2. 10 URL Tips
  3. URL Summary
Read Guide

Anchor Text Guide For Link Building

 
  1. Introduction to Anchor Text
  2. What is a Natural Anchor
  3. What is Exact Match
  4. Ranking Without Keywords
Read Guide

Advanced SEO Guides

How To Do SEO Content Gap Analysis

 
  1. What is Gap Analysis
  2. The Process
  3. Tools To Use
  4. Doing it for Free
Read Guide

Internal Link for SEO (Best Practices)

 
  1. What is an Internal Link
  2. Google Loves Internal Links
  3. 5 Internal Link Tips
Read Guide

7 Link Building Footprints To Avoid

 
  1. Over Optimised Anchors
  2. Content Lengths
  3. Don't Graffiti
  4. Author Boxes
  5. Link Quantities
  6. Link Networks
  7. Link Types
Read Guide

The Long-Tail Keyword Mastery Guide

 
  1. Defining Long-Tail
  2. Common Myths
  3. Long-Tail in the Wild
  4. Finding Long-Tail
Read Guide

An Introduction to Schema Markup

 
  1. What is Schema
  2. Schema vs Rich Snippets
  3. How To Implement
  4. Schema Data Types
  5. Schema in Emails
Read Guide

Content For SEO

How To Create Click-Sexy Blog Titles

 
  1. Why Titles Matter
  2. What is Click-Sexy
  3. The Bad vs Good
  4. Finding Inspiration
  5. Title Cheat Sheet
Read Guide

Quickest SEO Win: Refresh Old Content

 
  1. Choosing Pages
  2. Tips to Improve
  3. Faster Indexing Tips
Read Guide

Which Content is Google Addicted To?

 
  1. 9 Types of Content
  2. Summary
Read Guide

Content Assets You Can Use for Link Building

 
  1. What are Content Assets?
  2. 6 Examples
Read Guide

How to Create an Infographic Campaign

 
  1. What is an Infographic
  2. Some Examples
  3. Infographic Benefits
  4. Ideas for Infographics
  5. Designing Infographics
  6. Starting the Promotion
Read Guide