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We publish weekly, actionable digital marketing tutorials on our YouTube channel.

We cover everything you need to know to improve your organic visibility in the search results.


Unlock the secrets to dominating your competition with our easy process for analyzing and leveraging your competitors' backlinks. Discover powerful backlink analysis methods and find out which tools can help identify high-quality link prospects. This is a must-watch for boosting your SEO and taking your link building skills to the next level! Check out the full blog post here: https://fatjoe.com/backlink-analysis-... Find us on: Instagram - https://www.instagram.com/fatjoewho/ Facebook - https://www.facebook.com/fatjoewho LinkedIn - https://www.linkedin.com/company/fat-... Twitter - https://twitter.com/fatjoewho Subscribe to our YouTube channel - / @fatjoewho #FATJOE #SEO #linkbuilding #fatjoewho #searchengineoptimization #backlinks #competitoranalysis

How to steal your competitor's backlinks!

122 views
May 19, 2023 9:38 am

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLkh4OU5sTmRxWHpR




In this video, we're going to show you how to analyze your competitors backlinks... and then steal them! Every SEO needs to understand how to get good backlinks that will provide value. From conducting keyword research to comparing link profiles you'll learn how to turn your competitors wins into your success. If you're trying to figure out how your competitors secure their backlinks, this is the video for you. ⏰TIMESTAMPS 0:00 Intro 0:31 The Importance of Competitor Analysis 1:21 How to Conduct a Backlink Analysis 3:06 The Best Tools 3:33 Gap Analysis 3:50 How To Secure Those Important Links 4:35 Full Blog Post 💡LEARN WITH US Detailed how-to guides, packed full of useful advice and info to boost your business: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ Check out the full blog post here: https://fatjoe.com/backlink-analysis-guide/ ⚡️WHO WE ARE FATJOE provide on-demand digital marketing services. https://fatjoe.com/ Find us on: Instagram - https://www.instagram.com/fatjoewho/ Facebook - https://www.facebook.com/fatjoewho LinkedIn - https://www.linkedin.com/company/fat-joe/ Twitter - https://twitter.com/fatjoewho Subscribe to our YouTube channel - https://www.youtube.com/@fatjoewho #FATJOE #SEO #linkbuilding #fatjoewho #searchengineoptimization #backlinks #competitoranalysis

Revealed: How To Get All Of Your Competitors' Backlinks Instantly!

349 views
May 9, 2023 2:49 pm

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In this video, we're going to tell you about the history of the $100 Billion SEO Industry! ------ ⏰ TIMESTAMPS 00:00 Intro 00:35 When Did SEO Originate? 01:24 What Changed When Google Was Created? 02:22 The First Algorithm Update 02:37 How To Rank Well 02:54 Introduction Of Google Analytics 03:19 Introduction Of Featured Snippets 03:40 Content Marketing 04:36 CMO Survey ------ ⚡️WHO WE ARE FATJOE provide on-demand digital marketing services. https://FATJOE.com/ ------ 💡LEARN WITH US Detailed how-to guides, packed full of useful advice and info to boost your business: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ ------ 🙌🏽LATEST BLOG POST https://fatjoe.com/history-of-seo/ ------ Subscribe to our channel: / fatjoewho Find us on on social media: @fatjoewho #seo #100billion #linkbuilding #searchengineoptimization

Learn How the SEO Industry Grew Into a 100 Billion Dollar Empire!

317 views
March 31, 2023 4:14 pm

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Things in our office that ✨just make sense✨ #officelife #digitalmarketing #office #officespace

879 views
March 31, 2023 8:53 am

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Spend the day with us at the Digital Women’s event in Birmingham🙌🏽 #digitalmarketing #seo

155 views
March 23, 2023 1:15 pm

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Spend the day with me at the FATJOE office😊 #worklife #workdayinmylife #dayinthelife #officelife

182 views
March 8, 2023 5:03 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLnlJbWhCbXpsYXNr




We’ve got you covered! In this video I'm going to give you 4 tips to create awesome click-worthy blog post titles that will generate you more traffic. Want more Copywriting or Marketing Tips? Go to FATJOE.com/blog #blogwriting #copywriting #contentwriting #contentcreator #contentmarketing #seoagency

SUCK at writing blog post titles? 🤔

332 views
June 21, 2022 2:05 pm

YouTube Video VVVmbjhhNHdpM1JhNlpiUk9RSVZ2NmtBLjVpZXJ4U2JHbEx3




In this video, I'm going to show you 4 ways (with Examples) of how to create click-worthy blog post titles to get more clicks. * I'll focus on how to maximise intrigue and click-through rate by showing you how to create blog post titles that make people click. * I'll show you examples of how this will make you stand out in Google search results and social media feeds, help increase your engagement rate and ultimately lead to more website traffic. * I'll show you FATJOE's FREE Blog Title Generator that will help you create tons of click-worthy blog post titles in just a few seconds. ------ ⏰ TIMESTAMPS 00:00 Intro 00:27 Why Titles Matter 01:07 4 Ways To Create Titles 04:52 Bonus Tips 05:37 FREE Blog Title Generator Tool ------ WATCH another content related video 👇 How to refresh old content for BIG SEO wins ► https://youtu.be/LhCvaaXTpIc ------ ⚡️WHO WE ARE FATJOE provide on-demand digital marketing services. https://FATJOE.com/ ------ 💡LEARN WITH US Detailed how-to guides, packed full of useful advice and info to boost your business: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ Subscribe to our channel: https://www.youtube.com/user/fatjoewho Find us on on social media: @fatjoewho #blogtitle #contentwriting #blogwriting #clickbait

4 Ways To Hack Your Blog Titles To Get More Clicks (+ FREE Tool)

976 views
May 19, 2022 12:40 pm

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In this video, I'm going to show you 5 ways to get good backlinks for your website for free that will help improve your SEO and ranking. 📚 RESOURCES Other link building strategies to improve your SEO ► https://youtu.be/wf0PLFc3UxE 👆GET BACKLINKS FOR FREE The first way to get quality quality backlinks for free is to ultimize HARO Link Building. It’s a trending tactic for 2022 and certainly something you should be looking into doing if you’re not already. You need to dedicate a lot of time to this strategy to see much, if any, success. But every marketing strategy requires resources, in this instance; time. It’s well worth it, though. The next tip to get backlinks for free is to reach out to anyone, whether this is a person or business, that you’ve mentioned in the content. They may then choose to share a link to the content on their social channels or add a natural dofollow backlink to their own website. The best part about this next tip for getting good quality backlinks for free is that you already have all the skills to do it. All you need is time. Reverse outreach is when you create a post that others will want to link to. It’s publishing a post that’s full of stats and answers that surround commonly asked questions on that particular topic. People will go straight to the post whenever they need specific statistics. This makes it a great post to backlink to. You also have Broken Link Building, which is the process of finding web pages that are no longer live, re-creating a resource that was similar and ideally better than that original and then reaching out to webmasters who used to link to the old broken resource to link to your new version. The final tip to build quality backlinks for free is to find which domains already link out to your competitors websites but aren’t linking to your own.If they’re already linking out to websites similar to your own then it’s more likely that they’ll link to yours too. Check out this video to explore all the other link building strategies you should explore to get even more backlinks to any website and give it a sound SEO boost up the search results! ► https://youtu.be/wf0PLFc3UxE ⏰ TIMESTAMPS 00:00 Intro 00:42 HARO Link Building 02:11 Reach Out To Mentioned influencers 03:12 Reverse Outreach 04:16 Broken Link Building 05:48 Steal Competitors Backlinks ⚡️WHO WE ARE FATJOE provide on-demand digital marketing services. https://FATJOE.com/ 💡LEARN WITH US Detailed how-to guides, packed full of useful advice and info to boost your business: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ Subscribe to our channel: https://www.youtube.com/user/fatjoewho Find us on on social media: @fatjoewho #getfreebacklinks #seo #backlinks

5 Ways To Get Good Backlinks For Free [Boost SEO And Rank Higher In Google]

2.4K views
April 20, 2022 1:00 pm

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Meta has actually made it easier to manage Facebook video ads and reach more people. In this video, I tell you exactly how to do just that! 📚 RESOURCES An inexpensive & time-saving way to create Facebook video ads ► https://fatjoe.com/video-ads/ 👆FACEBOOK VIDEO ADS The Apple Privacy Policy update has given users the option to opt out of being tracked across platforms. Facebook used to be able to track the movements you made on other apps and websites, but this is no longer the case. In this video, we tell you how to get around this update. There is still a way to deliver ads to a specific, potentially high-converting target audience, and it actually requires less work from you. // Facebook Loves Facebook The first big tip is to make sure that your converters stay within Facebook. If you want your users to ‘convert’, whatever that may mean to your business, you want to do your best to complete this conversion on the Facebook app. So it's time to turn your attention to creating Facebook lead generation ads. // Use The Lead Generation Ad Facebook used auto-fill the email address using the address users used to sign up to Facebook. However, this is no longer the case. Now you can build your email list and drive conversions directly from the ad, making tracking much easier to manage. // Facebook Video Content Let’s be honest, video is the standard. Videos are ideal for use as ads because they perform better and you want to put your precious budget against the content that’s going to be the most engaging and ultimately, deliver. Creating videos for Facebook ads doesn’t need to be an expensive & time consuming task. [Check this out ► https://fatjoe.com/video-ads/] In this video, we talk through the most important tips for creating video ads. // Stories & Reels vs Feed Facebook Video Ads Of course, the length of the video depends really on where the video is intended. For example, if you create a portrait 15 second video, you can use this video across both stories and reels. You’re also going to get further reach for less money because Meta is experimenting with these types of videos. As the head of Facebook says, ‘Instagram is no longer a photo sharing app’. For example, unlike stories, Reel ads aren’t defined in terms of where they’re shown. Story ads show up between our community’s stories. However, reels show in both the reels feed and general news feeds which means even more reach. With this in mind, you have the option to run 1 ad and tick to show this as a Reels ad, Insta story and Facebook story, meaning one video can go much further. // Running Engagement Ads If you’ve created a video that you know will generate great engagement among your target audience this could be an ideal ad. It could be anything from tips and tricks videos to educational content. // Targeting & Retargeting Facebook Ads Although you can’t be as descriptive with your target audience since the Apple update, the Facebook algorithm is built to optimize your ads to reach as many relevant people as possible, regardless of whether they can track users across other platforms or not. All it means is that you want to expand your audience. It’s easier for you because the Facebook algorithm now knows more about your target audience than you do, simply by using their ‘Meta’ or Facebook activity as a guide. As well as targeting new customers, you can run retargeting campaigns to target those people who are already engaging with your brand. You can run an ad against anyone who’s been on your website, or anyone who has engaged with your content across Meta platforms. This means targeting anyone who has liked, commented and shared your content as these people are more likely to convert. Contrary to popular belief, Facebook video ads have actually become easier to manage, as you can invest more time into the as content, and less into really clearly pinpointing the exact target audience. All to get more reach and conversions! Stay on top of the latest digital trends and find out more ways to leverage your digital presence this year to drive even more leads and clients ► https://youtu.be/BFbM29bWf6A ⏰ TIMESTAMPS 00:00 Intro & Facebook Updates You Need To Know 01:32 Facebook Loves Facebook 02:45 The ‘New’ Lead Generation Facebook Ad 04:01 Creating Facebook Video Ads 05:45 Stories & Reels vs Feed Facebook Ads 06:33 Running Engagement Ads 07:13 Running Facebook Targeting Ads 09:25 Running Facebook Retargeting Ads ⚡️WHO WE ARE FATJOE provide on-demand digital marketing services. https://FATJOE.com/ 💡LEARN WITH US Detailed how-to guides, packed full of useful advice and info to boost your business: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ Subscribe to our channel: https://www.youtube.com/user/fatjoewho Find us on on social media: @fatjoewho #facebookads #facebookvideoads #socialmedia

Facebook Ads In 2023: The Best Video Ads To Run & Pro Tips [How To Increase Reach & Pay Less]

633 views
April 6, 2022 1:00 pm

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Here are our top tips to get your videos ranking at the top of YouTube and Google. These are all techniques we use to get more traffic and increase the watch time of our YouTube videos. 📚 RESOURCES Write fully SEO optimized content for your YouTube description ► https://youtu.be/XbR8F5bbZGE SEO Training Playlist ► https://www.youtube.com/watch?v=vuEICYvsrrE&list=PL-dU7lsGK2D6mz-YHKQwfgJbVTisBZmI5 👆YOUTUBE SEO Millions of people use YouTube search every day to find information. Is simply adding a couple of tags and posting your videos on a tiny social account going to make your videos soar? No. But don’t worry because this video is not simply a step by step guide to publishing a video: it includes all the little ‘note to self’ comments I have next to us whenever we plan, record, edit and publish a new YouTube video. YouTube ranks videos based on a number of key indicators, one of the most prominent being the content quality. To create good quality content, you need to know which search terms your target audience are searching for. If you already have a channel with public videos, you can utilise your existing analytics and find out how your viewers found your current videos. Also, don’t forget about optimizing the video’s title, description and tag which can massively boost the video’s visibility in both Google and YouTube’s search results. The best metric that YouTube can use to decide how engaging your videos are, is overall watch time. Not only that but if you’re planning to monetize your videos you need to hit that all-important milestone of 4,000 minutes of public watch-time. In this video, I tell you exactly how to increase the watch time in your videos. Ultimately, you want to make sure that you’re not only creating engaging content, but that you’re fully optimizing every element of your video. Find out exactly how to write fully SEO optimized copy that will work for your YouTube descriptions here ► https://youtu.be/XbR8F5bbZGE ⏰ TIMESTAMPS 00:00 Intro & Why Optimizing Videos Is Important 01:21 #1 Researching Content 02:50 #2 Answer The Search Intent 03:50 #3 Titles, Descriptions & Tags 06:02 #4 Increase Watch Time ⚡️WHO WE ARE FATJOE provide on-demand digital marketing services. https://FATJOE.com/ 💡LEARN WITH US Detailed how-to guides, packed full of useful advice and info to boost your business: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ Subscribe to our channel: https://www.youtube.com/user/fatjoewho Find us on on social media: @fatjoewho #youtubeseo #youtube #seo

How To Rank YouTube Videos [5 Simple YouTube SEO Tips To Get More Views & Increase Watch Time]

473 views
March 30, 2022 1:00 pm

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Here’s how to use press releases to increase online mentions, create more backlinks and greatly boost brand awareness. In this guide to press release distribution, we show you how to use a variety of free and paid tools to do a basic backlink analysis on your competitors’ websites. 📚 RESOURCES Press Release Writing [On-Demand Service] ► https://fatjoe.com/press-release-writing/ Press Release Distribution [On-Demand Service] ► https://fatjoe.com/press-release-distribution/ The Truth Behind Nofollow Backlinks ► https://youtu.be/5HHsfGcJXSU Other backlink strategies you should be using to boost SEO ► https://youtube.com/playlist?list=PL-dU7lsGK2D5YzJSm3RPzaBkzg-Qa7s1K 👆PRESS RELEASE DISTRIBUTION // What is press release distribution? A press release is written text about specific news or an event that’s happening within your business, or has recently happened. So press release distribution is the process of sharing your press release with journalists and media outlets so they can write their own piece and publish it online. // Can press release distribution help my SEO? With press release distribution, you should be aiming to provide content that will get journalists and news publications to talk about your business and the information you have provided. Sometimes the release may be picked up by a media outlet that allows follow links, but it’s rare. The links you really want are those that are created by the journalists who have transcribed your story. They’ll likely be high quality, natural, relevant and authoritative. As quality backlinks are a very important ranking factor, every website wants these included within their backlink profile. // How does press release distribution work? You need to write an engaging, newsworthy press release first. Without this, the distribution will be unsuccessful. If you choose to distribute your press release yourself, you may find that the conversion rate is super low. However, you could use a service like ours, everything will be done for you. Press release writers will craft an engaging press release to get your news across in a professional manner. // How to incorporate press release distribution into your strategy Firstly you need to consider what your press release will be about. The topic needs to be engaging enough to be picked up by journalists and stand out from the crowd. You also need to consider when to distribute your press release. The best times are those when your recipients are most active. In the video we reveal the most effective times to send out a press release, according to the experts. // Press releases have been abused over time. Rather than writing press releases in an effort to get a story written by a journalist, marketers have flooded press release platforms with low-quality and spammy content purely for the single backlink that comes from posting it to the platform. However, it can be a really beneficial tool for your SEO strategy. ⏰ TIMESTAMPS 00:00 Intro 00:39 What is press release distribution? 01:12 Can press release distribution help my SEO? 03:10 How does press release distribution work? 04:48 How to incorporate press release distribution into your strategy ⚡️WHO WE ARE FATJOE provide on-demand digital marketing services. https://FATJOE.com/ 💡LEARN WITH US Detailed how-to guides, packed full of useful advice and info to boost your business: FATJOE Academy: https://fatjoe.com/academy/ FATJOE Blog: https://fatjoe.com/blog/ Subscribe to our channel: https://www.youtube.com/user/fatjoewho Find us on on social media: @fatjoewho #pressrelease #pressreleasedistribution #SEO

What Is Press Release Distribution? [How To Use Press Releases To Boost SEO]

3.3K views
March 23, 2022 2:09 pm

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Basic SEO Guides

What is SEO? A Beginners Guide to SEO

 
  1. What is SEO?
  2. How Search Engines Work
  3. How to do SEO Basics
Read Guide

How to do Keyword Research

 
  1. Don't Guess Keywords
  2. Primary Keyword Data
  3. Secondary Keyword Data
  4. Generic & Long-Tail
Read Guide

What is Local SEO & How to do it

 
  1. What is Local SEO?
  2. Search Engine Listings
  3. Local Citations
  4. On-Page SEO Tips
  5. Reviews & Credibility
Read Guide

How To Create an SEO Friendly URL Structure

 
  1. Making URLs Great
  2. 10 URL Tips
  3. URL Summary
Read Guide

Anchor Text Guide For Link Building

 
  1. Introduction to Anchor Text
  2. What is a Natural Anchor
  3. What is Exact Match
  4. Ranking Without Keywords
Read Guide

Advanced SEO Guides

How To Do SEO Content Gap Analysis

 
  1. What is Gap Analysis
  2. The Process
  3. Tools To Use
  4. Doing it for Free
Read Guide

Internal Link for SEO (Best Practices)

 
  1. What is an Internal Link
  2. Google Loves Internal Links
  3. 5 Internal Link Tips
Read Guide

7 Link Building Footprints To Avoid

 
  1. Over Optimised Anchors
  2. Content Lengths
  3. Don't Graffiti
  4. Author Boxes
  5. Link Quantities
  6. Link Networks
  7. Link Types
Read Guide

The Long-Tail Keyword Mastery Guide

 
  1. Defining Long-Tail
  2. Common Myths
  3. Long-Tail in the Wild
  4. Finding Long-Tail
Read Guide

An Introduction to Schema Markup

 
  1. What is Schema
  2. Schema vs Rich Snippets
  3. How To Implement
  4. Schema Data Types
  5. Schema in Emails
Read Guide

Content For SEO

How To Create Click-Sexy Blog Titles

 
  1. Why Titles Matter
  2. What is Click-Sexy
  3. The Bad vs Good
  4. Finding Inspiration
  5. Title Cheat Sheet
Read Guide

Quickest SEO Win: Refresh Old Content

 
  1. Choosing Pages
  2. Tips to Improve
  3. Faster Indexing Tips
Read Guide

Which Content is Google Addicted To?

 
  1. 9 Types of Content
  2. Summary
Read Guide

Content Assets You Can Use for Link Building

 
  1. What are Content Assets?
  2. 6 Examples
Read Guide

How to Create an Infographic Campaign

 
  1. What is an Infographic
  2. Some Examples
  3. Infographic Benefits
  4. Ideas for Infographics
  5. Designing Infographics
  6. Starting the Promotion
Read Guide