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What is Explainer Video?
Sell products or services, explain complex concepts or address your target audience’s pain points in a creative and memorable way using our Explainer Video Service. Complete with scriptwriting, human voiceover and slick animation, our explainer videos will give your sales pages the conversion power they need.
We’ve spent months building a team to produce a service that is affordable, scalable, and accessible. Simply provide us with your website URL, a script brief and a design brief, and our team will do all the heavy lifting, creating explainer videos to showcase your products, services or brand in as little as 7 days.
1. The Scriptwriting Stage
Once you’ve supplied us with a Project Brief, one of our talented writers will create a compelling script to fit your chosen video length.
2. The Voiceover Stage
The script will then be passed on to our voiceover team. You can choose between Male or Female and US, UK or AU voiceover artists.
3. The Animation Stage
Once the voiceover is approved, our team will work their magic creating a fully-branded animated video to showcase your product, service or topic perfectly.
Simply supply us with your project brief and we’ll take care of the rest.
Professionally created animated explainer videos with real human voiceovers.
We’ll match colours and fonts and include your logo for seamless branding.
Visitors that watch your explainer video are 64% more likely to convert*.
Boost Page Rank
Websites with video are 50x more likely to be ranked on Google’s first page.
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Thinking about trying our service for the first time?
We pride ourselves on offering the most scalable and cost-effective explainer videos, which is why agencies switch to us every day. In fact, we believe in our service that much that we’re prepared to make your first order completely risk free. Place an order for one explainer video and if you’re not totally satisfied, we’ll give you all of your money back. No questions asked, no hard feelings.
Joe Taylor, Co-Founder
What is an Explainer Video?
Explainer videos are short videos, typically less than 2 minutes in duration, that are used for marketing and sales purposes.
Through a combination of creative visuals and engaging audio, explainer videos allow you to break down complicated ideas and communicate how products or services work in a clear, concise and memorable way. Easy to digest, especially when compared to skimming through written content, a well thought out explainer video can also help you to address your target audience’s pain points, enabling you to highlight your product or service as the solution to their problem.
Why are Explainer Videos so effective?
Explainer videos are so effective because they help potential customers quickly learn about a brand, product or service in a creative and engaging manner. Complicated concepts or processes can be broken down into easy to digest chunks whilst data can be presented in a way that engages viewers. The end result? You stand a greater chance of increasing your conversions, reducing bounce rates, growing brand awareness, and potentially reducing time spent answering customer queries – all this from one piece of video content!
By incorporating explainer video production into your digital marketing strategy, you can also open your business up to a completely new traffic source, gaining traction on social channels and video platforms such as YouTube.
Video content also holds some big SEO benefits, helping to send signals to Google that your web page contains rich content which is relevant to a user’s search query. In fact, pages with video are 50x more likely to rank on page 1 of Google. With the right content, you’ll also stand a greater chance of achieving video rich snippets which can boost your click-through rate.
How can I use Explainer Videos?
With our Animated Explainer Video service, you can quickly create and share fully branded marketing videos to:
- Educate customers, helping them to get a better understanding of how your product, service or process works
- Describe the key features and benefits of a new product or service
- Explain how to use a product, service, piece of software or application – this type of content is fantastic for answering specific user queries in search results and may even help to reduce time spent answering customer service based questions
- Break down a complex ideas or concepts
- Promote your brand or story
Explainer videos can be uploaded to your landing pages, blog posts, social channels and video platforms to drive traffic, increase awareness and understanding amongst your target audience, and boost those all-important conversions!
What makes a good explainer video?
A well written script forms the foundations of any effective explainer video. Choosing to outsource your video script creation can work wonders for your business, allowing you to gain a fresh perspective on how to explain your product, company or service in a way that someone detached from your business will understand.
Keeping your video short and sweet also helps to ensure that points are easy to digest and recall in the future.
Finally, it’s important to have a bit of fun when making explainer videos! Some of the best explainer videos are the most creative, breaking down ideas, concepts or tutorials in engaging and memorable ways.
With our animated explainer video service, we combine all of the above to deliver custom videos to help your brand to stand out online.
Can I provide my own script?
Sure! When submitting your order, you’ll have the opportunity to provide a video script/voiceover brief. Here you can provide instructions/notes to guide our writing/voiceover team. You can also share pre-written scripts via Google Drive links, Dropbox files or WeTransfer links.
If you provide your own video script, our voiceover team will review your script once received, making revisions where necessary to ensure that the voiceover will fit your chosen video duration. Once complete, you’ll be asked to approve the final version before we record the voiceover audio.
If you don’t provide a script, our voiceover artists will review your Script/Voiceover Brief before creating one for you.
Can I make changes to the script before video production begins?
Yes, once the script has been created you’ll receive a notification asking you to review and approve the copy. If you’d like any changes made, you’ll be able to request amendments via your dashboard. Any changes will be sent directly to your voiceover artist.
Once you have approved the script, our voiceover team will then record the audio before passing your project on to our animation team.
What will the explainer video look like?
We specialise in creating animated videos with high-quality motion graphics. The finished video will be fully branded, featuring your logo, company colours and fonts which will be taken from your website or the design brief provided when submitting your order.
Transitions will be smooth and we’ll also pick out the important text to emphasise key points through stylish annotations.
Each video will also have a landscape 16:9 aspect ratio which is suitable for YouTube.
See the explainer video examples above for a clear understanding of how it will look. Please note that we do not offer whiteboard explainer videos or live action videos. We can however include screencasts where possible.
What will the voiceover sound like?
What if I don't like the explainer video? Can I request changes?
Our explainer video production is designed to be hassle-free, and predictable. Animations will be clean, professional, and branded, and the wording will be taken from your pre-approved script/voiceover.
Based on this, revisions are usually rare, but if anything is unexpected visually, simply contact our Support team with your order number and we will have the explainer video updated for you.
How much do your animated explainer videos cost?
We currently offer 2 explainer video durations:
- 30-seconds at £150 per video
- 1-minute at £200 per video
Each package includes scriptwriting and approval, real voiceover recordings and branded animation.
What makes you different to other explainer video companies?
We have designed our service to be completely hands-off, hassle-free, and predictable. With a creative team on board and a highly organised explainer video production process, we’re able to deliver custom videos in as little as 7 days. There are no design consultations, storyboarding sessions or long drawn out post-production stages, simply provide us with your script and design brief and we’ll get to work, creating awesome explainer videos to take your digital marketing strategy to the next level!
Simply put, you get to work with specialist creatives on-demand with no contracts and no hassle!
How long does it take to create an animated explainer video?
Whilst a specialist explainer video company may spend weeks on a project, we’ve developed a highly streamlined process that helps us to maintain a fast turnaround. We deal with volume from over 100 digital marketing agencies in 6 different countries and can deliver an animated explainer video in as little as 7 days with our Express Delivery option and 14 days with our Standard Delivery.
What is the word count for each explainer video package?
The average word count for our explainer video packages is as follows:
- 30 seconds – 50-75ish words
- 1 minute – 100 – 150ish words
Will you include my company branding?
Yes, each explainer video will be fully branded, incorporating your company logo, colour scheme and fonts. This will be taken from your website unless you provide specific details within your project brief during the order process.
What is the difference between Explainer Video and Blog 2 Video?
Our Blog 2 Video service is designed purely for converting existing blog posts to video using high-quality B-roll footage, the aim is to attract new traffic from video platforms and social channels.
Explainer Video is designed for delivering short-form, fully-branded animated videos which are used for marketing or sales purposes. Explainer videos may be used to highlight and explain how a product or service works, or to explain a concept or idea in a compelling and efficient way. You can also use this service to produce short bite-size educational videos.
Can I resell your explainer videos?
Sure! Our explainer video service is built to be resold at any time. Each video will be completely white-labelled so your clients will never know that FATJOE was involved!