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Video Ads Explained
Unlike standard videos which users can share across social media, the video ads we create are designed specifically for use within paid placements on Facebook and Instagram. This service is ideal for businesses or brands with a specific target audience they want to reach in addition to having clearly defined goals such as driving conversions, increasing brand awareness and boosting engagement with your brand.
With eye-catching visuals, engaging music/sound and a short bite-size duration, video advertising campaigns grab attention in a way that static images and banners simply can’t. Don’t get left behind, a well-executed video ad campaign can give you a powerful lead over your competition.
1. Easy To Order
It’s really easy to order and manage our video ads service using your dashboard. Simply enter your project brief, select your preferred voiceover style and leave the rest to us!
2. Voiceover Recording
Our incredibly talented voiceover artists will then create a script, emphasising key points to help you to achieve your desired goal. Voiceovers will be short and snappy to grab attention!
3. Video Production
Once the voiceover is approved, our animators will create a fully branded, scroll-stopping video using slick motion graphics and animations, perfect for stories and in-feed placements!
Increase brand awareness and attract new traffic with eye-catching video content.
Cut through the noise with video ads designed to drive conversions.
We match colours and fonts to make the video ad seamless with your website.
Get engaging, stunning video ads that won’t cost you the earth.
We can deliver video ads for Facebook and Instagram in just 7 days!
Keyword Research Instagram Video Ad (15 Second, Female Voiceover)
Link Building Facebook Video Ad (15 second, Male Voiceover)
Design & Build Instagram Video Ad (30 second, Female Voiceover)
Explainer Video Facebook Video Ad (15 second, Female Voiceover)
Thinking about trying our service for the first time?
We pride ourselves on offering the most scalable and cost-effective video creation services, which is why agencies switch to us every day. In fact, we believe in our service that much that we’re prepared to make your first order completely risk free. Place an order for one video ad and if you’re not totally satisfied, we’ll give you all of your money back. No questions asked, no hard feelings.
Joe Taylor, Co-Founder
Why are Video Ads so effective?
Video ads have become incredibly popular across social media platforms such as Facebook, Instagram, Tik Tok and YouTube, and it’s no surprise as to why! Through a combination of captivating visuals and engaging music/sound, a short video ad can grab attention in a way that static images simply can’t. Unlike text or image-based ads, video content enables you to create emotional connections and share information in a few seconds.
If you’re working with the right creative talent and you tailor your ad campaigns to a highly targeted audience, you can deliver scroll-stopping videos that increase awareness, increase conversions, and help you to attract new potential customers and traffic to your website.
Don’t get left out, the future is video, and your clients need it to cut through the noise on social media.
Which social channels can I use your video ads on?
Currently, we offer Facebook video ads and Instagram video ads. As ad specifications vary by placement across Facebook and Instagram, our videos are specifically designed for use as in-stream ads and within stories and are square. Additional placement types and social media platforms will be available in the future.
In stream video ads can help you to deliver targeted brand messages.
Story ads can be hugely powerful, allowing you to weave your brand, product or service seamlessly into a user’s story viewing experience.
Do I need to place separate orders for Facebook videos ads and Instagram video ads?
No, when you place an order, you will receive 2 versions of the video. The files provided will cover in stream video ads and a stories ads. The videos will be compatible for use on both Facebook and Instagram.
Why should I use a professional video service instead of a DIY video maker service?
Outsourcing the creation of your social media video ads can be hugely beneficial as not only will it save you time and resources but you can rest assured that you’ll receive professional social ads which are perfectly formatted for your chosen channels and placements. Whilst you can use an online video ad maker or pre-built video ad templates, choosing to work with a specialist ad creator can work wonders for your video marketing campaigns.
Our animators specialise in creating successful video ads that engage and persuade users, which is exactly what you need if you want your target audience to move through your funnels and convert.
With our video ad service, you can rest assured that each video will be error-free, and tailored to your tone of voice whilst also following the latest specifications for perfect ad placement.
Can I provide my own script?
Of course. Due to the short duration of the ads, we welcome pre-written scripts to ensure that your key points are included.
- A 15-second video ad will feature up to 35 words
- A 30-second video ad will feature up to 75 words
When submitting your order you will be asked to provide a Project Brief and Script/Voiceover Brief, pre-written scripts can be pasted here.
Please note that during the voiceover recording stage, our voiceover artists may revise your script slightly to ensure that it fits your chosen video length perfectly.
Can I make changes to the script before video production begins?
Yes once the voiceover is recorded you’ll be sent an email notification asking you to review the script/voiceover. If you’d like any changes made, you’ll be able to request amendments via your dashboard. Any changes will be sent directly to your voiceover artist. Scripts will only be passed onto our video production team once it has been approved.
What is the word count for each video length?
The average word count for our social video ad packages is as follows:
- 15 seconds – up to 35 words
- 30 seconds – Up to 75 words
What will the final video look like?
Whilst there are a variety of different styles to choose from when it comes to creating video ads, we specialise in creating videos with motion graphics and branded animation. The final video will feature:
- Fast, smooth transitions
- Stylish and consistent motion graphics
- Pop-out words from the script to emphasise key points
- A strong call-to-action to drive enquiries, leads and conversions
In-stream videos will have a 1:1 aspect ratio whilst Story videos will have a 9:16 ratio. We will deliver both videos in a Google Drive folder.
What will the voiceover sound like?
We offer a number of voiceover options including male voiceovers in the US, UK and Australia and female voiceovers in the UK and Australia. You can select whether you want M or F during the order process and also the country you’d like.
As a rule, we do not use AI voiceovers for our video ads. This helps us to ensure that every voiceover recording sounds natural, friendly and above all, professional!
Once your voiceover has been created, you’ll be notified via email and asked to approve the final version.
What if I don't like the final video?
Our video ad service is designed to be hassle-free, and predictable. Animations will be clean, professional, and branded, and the wording will be taken from your script.
Based on this, revisions are usually rare, but if anything is unexpected visually, simply contact our Support team with your order number and we will have the video updated for you.
What makes you different to other video advertising companies?
Unlike specialist video advertising companies, we deal with volume from over 100 marketing agencies in 6 different countries. As a result of this, we have extremely streamlined processes which help us keep costs down and pass those savings onto you. This allows us to create high-quality video ads that won’t cost the earth and in a fraction of the time.
Simply put, you get to work with specialist creatives on-demand with no contracts and no hassle.
How long does it take to create a short video ad?
Whereas other video advertising companies may spend weeks on a project, we’ve developed highly streamlined processes that help us to maintain a fast turnaround. We deal with volume from over 100 marketing agencies in 6 different countries and can deliver short video ads in as little as 7 days with our Express Delivery option or 10 days with our Standard Delivery.
Will you include my company branding?
Yes, each video ad will be fully branded, incorporating your company logo, colour scheme and fonts. We will use your website/social media channels as a reference unless you provide specific details within your project brief when submitting your order.
Can you include photos or video clips of my product?
Our video ads are primarily animation and motion graphic based. If you have a specific requirement and would like your product featured, please provide further details when filling in your project brief. Our Support team will review your order and contact you if required to discuss your requirements.
Can I resell your video ads?
Sure! All our video services are built to be resold at any time. Each video ad will be completely white labelled so your clients will never know that FATJOE was involved!