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What is Blog 2 Video?
For years we’ve worked with clients and agencies who want to get into video. However creating videos can be time consuming, expensive, and difficult. Without the right team, like a voiceover artist, scriptwriter, animator, and editor, it can be hard to produce engaging videos in-house.
We’ve spent months building a team to produce a service that converts blog articles to video at scale, meaning it’s affordable, scalable, and accessible!
Simply provide us with the URL of your blog post, and our team will do all the heavy lifting, converting the article to video in as little as 7 days.
Our scriptwriter will summarise the post, then our voiceover artist will eloquently and professionally narrate it. Once complete, our talented video editor will bring the script to life, turning your blog posts into clean, professional videos that can be shared on social media, on your YouTube channel, or on your own website as an accompaniment to the original post.
1. The Scriptwriting Stage
Once you’ve supplied us with the URL of your blog post, one of our writers will create a 1, 3 or 5-minute script. This may be a summary or more in depth depending on the video length ordered.
2. The Voiceover Stage
The script will then be passed on to our talented voiceover team. You can choose between male or female, US UK or AU artists. The voiceover will have a casual but professional and clear tone.
3. Video Creation/Editing
After the voiceover has been recorded, our video team will create a professional, branded video, highlighting important points with clean text overlays and relevant B-Roll footage.
Simply supply us with the URLs of the blog post, we do the rest.
Pro Stock Footage
We use professional royalty free stock footage to tell your blog story.
Voiceovers are recorded by real, professional voiceover artists.
Attract New Traffic
Tap into new traffic channels from video and social by repurposing existing content.
Scalable & Accessible
The scalable and accessible way to get brands into video, before it’s too late.
How to Write Product Descriptions That Sell (5 Minutes, Female Voiceover)
Tips for Working From Home: 10 Ideas to Help You Adjust (3 Minutes, Female Voiceover)
Who is Elon Musk? (5 Minutes, Male Voiceover)
5 SEO Myths Debunked (5 Minutes, Male Voiceover)
Joe Taylor, Co-Founder
Why Use A Blog 2 Video Service?
Video has quickly become one of the most popular ways users consume content, in fact, 55% of people now watch video content online daily. By turning your blog posts into videos, you can tap into a whole new traffic source and deliver content that will entice your audience. This is an accessible and scalable way to utilise your existing content to start getting traction on social media channels such as YouTube and Vimeo.
When used to complement existing content on your website, videos can also open up some big SEO benefits! In fact, pages with video are 50x more likely to rank on page 1 of Google. With this, you’ll also stand a greater chance of achieving video rich snippets which can boost your click through rate by up to 41% when compared to standard text listings, resulting in more web traffic.
Don’t be left behind, the future is video marketing, and your clients need it to compete.
Can I provide my own video scripts?
There is no need. Our voiceover artists will create a script from your blog post. The idea is this is a scalable hassle-free way for you to turn blog posts into video content in just a few clicks. If you want to create a custom video you might be better suited to our Explainer Video service.
Rest assured, there will be no surprises in the final script, we are simply taking elements of your blog post, and rewriting it in such a way that the voice over will sound short, snappy, and concise!
What will the video look like?
We use professional, royalty-free stock footage to tell your blog story. All video clips will be accompanied by simple and clean subtitles that pick out the best elements from your blog posts.
Videos will also be branded in the client’s colours and fonts.
See our examples above for a clear understanding of how it will look.
Videos will have a landscape 16:9 aspect ratio making them suitable for YouTube.
What will the voiceover sound like?
We offer a number of voiceover options including US, UK and Australian. You can select whether you want male or female during the order process and also the country you’d like. See the examples above to see how they sound.
Can I review the script before you create the video?
Currently, no. Again, we are trying to be as streamlined as possible with this service, as this keeps our costs low and turnarounds fast. Rest assured, there will be no surprises in the script, as we are simply taking key points from your already written blog post.
What is the word count for each video length?
The average word count for scripts/voiceovers is as follows:
- 1 minute – around 150 words
- 3 minutes – around 400 words
- 5 minutes – around 700 words
Our writers will ensure that the most important points highlighted in your blog posts are included in your final script.
What if I need changes?
Our Blog 2 Video service is designed to be hands-off, hassle-free, and predictable. All B-Roll footage used will be clean, professional, and above all, relevant. The wording will be taken from your pre-existing blog posts and all subtitles will be clear and concise. As a result of this, revisions are usually very rare, but if anything is unexpected, simply email our support with your order number and any changes and we will have the video updated for you.
Do you use royalty free footage?
All stock footage is royalty-free. Our animators will source videos relevant to your blog topic/niche.
Do you provide thumbnails for YouTube?
Each Blog 2 Video order will also feature a unique video thumbnail for YouTube uploads. This will consist of a still from the video along with the title of the video overlaid. This will be delivered in a Google Drive folder along with your final video.
Do you include subtitles?
Primarily we create videos with simple and clean subtitles included, picking out only key points from your article.
If you would like us to include subtitles throughout the video please let us know in your Project Brief when submitting your order.
What is the difference between Blog 2 Video and Explainer Video?
Blog 2 Video is designed purely for converting an existing article to video using high-quality B-roll footage, to drive traffic from video platforms and social channels.
Explainer Video is designed for delivering short-form, fully-branded videos which are used for video marketing or sales purposes. Videos may be used to highlight and explain how a product or service works, or to explain a concept or idea in a compelling and efficient way.
How long does it take to convert an article to video?
We’ve developed highly streamlined processes that help us to maintain a fast turnaround. We deal with volume from over 100 marketing agencies in 6 different countries and can convert articles to video in as little as 7 days with our Express Delivery option or 10 days with our Standard Delivery.
How many videos can I order?
As many videos as you like! Our services are completely scalable. If you wanted to bulk order videos to update your existing blog pages, that’s perfectly fine.