Perplexity AI Stats November 2026: Uses, Users, Market Share, and More.

Perplexity is still the AI company where the numbers point in two directions at once – and in November, both directions got more extreme.

Its revenue run-rate has passed $750 million, and share filings now point to a new funding round at a $30 billion valuation. On the web, though, perplexity.ai fell 26 places in Similarweb’s global rankings in October, and its share of AI web traffic is still under 1%.

The surprise is Statcounter, which shows Perplexity’s share of AI chatbot referral traffic jumping to 15.04% in October – more than triple its August level. Here are the latest Perplexity AI stats available as of November 2026.

Key Perplexity AI Stats – November 2026

• Perplexity’s annualised revenue passed $750 million in August 2026 (latest reported figure), up from $450 million in March
• Share filings point to a Series F round at a $30 billion valuation, though Perplexity hasn’t announced it
• Perplexity processes 1 billion+ search queries a month
• It has around 45 million monthly active users on its core answer engine, and 100 million+ across all products
• Its share of global AI web traffic is 0.9% (Similarweb, September 2026), and perplexity.ai fell 26 places to #392 among the world’s most-visited websites in October
• Its share of AI chatbot referral traffic jumped to 15.04% in October 2026, from 4.31% in August (Statcounter)
• Perplexity Computer now runs inside Microsoft 365, and Perplexity powers Bixby on Samsung’s Galaxy S26
• CEO Aravind Srinivas says Perplexity will IPO in 2028

According to most market research firms, Perplexity is holding up – About half the market share of Gemini (Obviously not including AI Overviews with the custom flash model)

MAUs are up to nearly 40 million from 26.2M start of the year..

And significantly ahead of Chinese models, at least by western adoption standards.

It’s also a piece of piss to manipulate, so the ROI potential is actually quite huge!! Not enough people spinning up satellite sites or subs for specific model targeting rn 🔥

— Charles Floate 📈 (@Charles_SEO) October 5, 2026

Perplexity Revenue & Valuation Stats

$750 million+ in annualised revenue (August 2026). Reuters, citing The Information, reported the figure in late August – up from under $250 million at the start of the year.

Takeaway: Perplexity’s revenue has tripled in about five months, the fastest growth spurt in its history.

Date	Annualised Revenue
August 2026	$750 million+
March 2026	$450 million
Start of 2026	Under $250 million
September 2025	$200 million
March 2025	$100 million

Takeaway: Perplexity has grown revenue 7.5x in 17 months – it’s monetising a small audience exceptionally well.

A $30 billion valuation in the filings. Nvidia was reported in August 2026 to be in talks to invest in a new round valuing Perplexity above $30 billion. Perplexity’s latest certificate of incorporation, tracked by Forge Global, now lists Series F-1 and F-2 shares at a $30 billion post-money valuation, though Forge notes it hasn’t found independent confirmation that the round has closed, and Perplexity hasn’t announced it. Its last confirmed round valued it at around $20–22 billion.

Takeaway: Perplexity’s valuation looks set for a roughly 50% step up – but treat $30 billion as reported until the company confirms it.

Roughly 27–40x revenue multiple. At ~$750 million ARR, the old valuation implies around 27x revenue, and a $30 billion round would put it closer to 40x – down from 100x+ at the September 2025 round.

Takeaway: Perplexity’s valuation is now grounded in real revenue rather than pure hype.

$1.72 billion raised across 11 funding rounds, per Gradually AI, with backers including Nvidia, SoftBank, IVP, Accel and Jeff Bezos.

Takeaway: Perplexity has raised a fraction of what OpenAI and Anthropic have, which makes its revenue efficiency more impressive.

IPO planned for 2028. Srinivas told CNBC in June that the timeline holds regardless of what OpenAI and Anthropic do.

Takeaway: Perplexity is in no rush to follow the giants onto public markets.

Perplexity User & Query Stats

~45 million monthly active users on the core answer engine, more than double the 22 million it had at the start of 2025, per Airefs.

Takeaway: Perplexity has a fraction of ChatGPT’s 900 million weekly users, but it keeps growing in absolute terms.

100 million+ monthly users across all products (web, Comet browser, mobile apps and API-embedded usage), per Sacra’s estimate.

Takeaway: much of Perplexity’s reach now comes through surfaces that don’t show up in web traffic data.

1 billion+ monthly search queries, up from 780 million in mid-2025 and just 3,000 a day at launch in 2022.

Takeaway: query volume is growing faster than the user base – existing users are using Perplexity more.

85–90% of users return within 30 days, with average sessions of 4–12 minutes depending on the source.

Takeaway: Perplexity’s audience is small but loyal.

170–179 million monthly website visits.

Takeaway: visits have plateaued – the growth is happening in queries and revenue, not traffic.

Perplexity Market Share Stats

This is where the picture gets less rosy.

0.9% of global generative AI web traffic (September 2026). Similarweb’s latest full breakdown puts Perplexity last of the seven tracked platforms, down from around 2% a year earlier (via OfficeChai). In October, perplexity.ai fell 26 places to #392 in Similarweb’s ranking of all websites worldwide (via FourWeekMBA).

Takeaway: Perplexity’s share of AI web traffic has more than halved in a year, and its website is still sliding down the global rankings.

AI Platform	August 2026	September 2026
ChatGPT	55.5%	56.4%
Gemini	25.6%	25.0%
Claude	9.3%	9.6%
DeepSeek	3.4%	3.4%
Grok	2.4%	2.3%
Copilot	1.6%	1.5%
Perplexity	0.9%	0.9%

Source: Similarweb, published October 12, 2026 (via OfficeChai). Similarweb’s October update, published November 10, put Claude at 11.5% (via FourWeekMBA).

Takeaway: Perplexity is now the smallest of the seven tracked AI platforms by web traffic.

15.04% of AI chatbot referral traffic (October 2026). Statcounter measures which chatbots send clicks to other websites. Perplexity jumped from 4.31% in August to 15.04% in October, behind ChatGPT (51.58%) and Gemini (28.86%); in the US it’s 10.34% (via The Digital Elevator).

Takeaway: a huge swing that Statcounter hasn’t explained – and one that doesn’t match Perplexity’s falling web traffic. Watch whether it holds before shifting your AI search strategy.

~2% of US mobile chatbot daily users. Apptopia data shows Perplexity’s US mobile DAU share dropping from around 6% in October 2025 to about 2% by March 2026.

Takeaway: on mobile, Perplexity has lost around two-thirds of its share in five months.

Perplexity Product & Distribution Stats

Comet browser: ~18 million monthly users by end of Q1 2026, up from around 3 million early in the quarter (third-party estimates). Its iOS app hit #3 on the US App Store within 48 hours of launch.

Takeaway: Comet is one of Perplexity’s strongest growth channels, and a big reason its total reach exceeds its web traffic.

Perplexity Computer is now built into Microsoft 365 (Word, Excel, PowerPoint, Outlook and Teams).

Takeaway: Perplexity is betting on being embedded where work happens, not on being a destination.

Perplexity powers Bixby on the Samsung Galaxy S26, making it the first non-Google company with OS-level assistant access on a Samsung flagship.

Takeaway: distribution deals like this are how a smaller player competes with Google’s Android advantage.

2,400+ publishers in the Perplexity Publisher Program, including CNN, Condé Nast and The Washington Post.

Takeaway: Perplexity is trying to stay on the right side of publishers even as copyright lawsuits from News Corp and Britannica continue.

Who Uses Perplexity?

55% personal, 30% professional, 15% educational use, with productivity and workflow queries making up just over a third of searches (Cornell University study).

Takeaway: Perplexity is a work-and-research tool more than a casual chatbot.

60.19% of visitors are male; 29.46% are aged 25–34.

Takeaway: the core audience is young, professional and male-leaning.

Country	Share of Perplexity Traffic
United States	20.09%
India	11.01%
Germany	5.36%
Russia	4.65%
France	4.25%

Source: DemandSage / Similarweb, 2026

Takeaway: the US and India account for almost a third of all Perplexity traffic.

Perplexity AI Stats November 2026: A Summary

As of November 2026, Perplexity is still a small platform with a big business. It holds less than 1% of AI web traffic and its website is falling down the global rankings, yet it’s generating three-quarters of a billion dollars in annualised revenue, and filings point to a $30 billion valuation.

The one surprise is Statcounter’s October referral data, which has Perplexity sending far more clicks to websites than before. If that holds, Perplexity matters more to publishers and SEOs than its traffic share suggests. If not, the strategy stays the same: be embedded in Microsoft 365, Samsung phones and its own Comet browser, and win on revenue per user rather than reach – while ChatGPT, Gemini and Claude push their own agents.

After more stats on other AI platforms? See our AI Usage Statistics round-up, plus ChatGPT Stats | Claude AI Stats | Google Gemini Stats | Grok AI Stats | Meta Muse Stats.

Sources: Forge Global – Perplexity · FourWeekMBA – Similarweb rankings · OfficeChai – Similarweb data · The Digital Elevator – Statcounter data · Airefs – Perplexity Statistics (Sep 28, 2026) · Reuters · Statcounter · Gradually AI · CNBC