Google Gemini Stats May 2026 – Market Share, Users and More.

Daniel Trick
May 19, 2026
9 min read

Daniel Trick

Head of Content

Gemini is the grouped name for Google’s AI Assistant and LLM, and over the past year it has become the clearest second-place force in AI behind ChatGPT – and arguably the platform with the largest total consumer reach when you factor in AI Overviews.

Previously known as Google Bard, Gemini’s app now has over 750 million monthly active users as confirmed by Google’s Q4 2025 earnings, and analysts at Tech Insider predict it’ll pass 1 billion MAU by Q3 2026. The platform’s growth has accelerated even further in Q1 2026, with Google’s consumer AI subscriptions having their strongest quarter ever and Gemini Enterprise paid seats growing 40% quarter-on-quarter.

In January 2026, Apple confirmed a multi-year partnership with Google under which the next generation of Apple Foundation Models – and a more personalised Siri – will be built on Gemini. Google Cloud has since publicly reaffirmed the deal is on track for a 2026 launch. Reported to be worth around $1 billion per year to Google, the Siri integration could put Gemini in front of more than two billion active Apple devices before year-end.

It looks like the go-to LLM at the moment, so let’s take a deep dive into the key Google Gemini usage stats for May 2026.

Top Google Gemini Usage Stats May 2026

750 Million Monthly Active Users in the Gemini App (Q4 2025)
Approximately 2 Billion Monthly Users for Gemini AI Overviews
100 Million+ monthly active users in AI Mode in the US and India alone
~25% U.S. mobile DAU share (stable since December 2025)
~25% global AI web traffic market share (up from 5.7% a year ago)
Gemini API now processes over 16 billion tokens per minute
120,000+ enterprises now use Gemini, including 95% of the top 20 global SaaS companies
Google’s consumer AI subscriptions had their strongest quarter ever in Q1 2026

Gemini surpassed Yahoo!, Yahoo! Japan, and Yandex over the last month and is getting closer to Wikipedia. pic.twitter.com/khJIrEIjj1

— Similarweb (@Similarweb) May 18, 2026

Information About Gemini’s Monthly Usage

Gemini has only been around for two years, yet it now sits comfortably as the second-largest standalone AI chatbot in the world – and the broadest in raw reach when AI Overviews are counted.

At Google’s Q4 2025 earnings call on February 4, 2026, CEO Sundar Pichai announced that the Gemini app had crossed 750 million monthly active users – a 100 million increase from Q3 2025 and roughly double the 350 million the company disclosed in April 2025.

To put the trajectory in one chart:

April 2025: 350 million MAU
May 2025 (Google I/O): 400 million MAU
Q2 2025: 450 million MAU
Q3 2025: 650 million MAU
Q4 2025: 750 million MAU

That’s roughly 350 million new MAUs added in eight months – making Gemini the fastest-growing standalone LLM on the market in absolute terms.

The launch of Gemini 3 in late 2025 was the major accelerant. Pichai called it “a positive driver” for the company’s growth, and Google has continued to iterate quickly. Q1 2026 saw the company expand its Personal Intelligence feature across AI Mode in Search, the Gemini app, and Gemini in Chrome.

AI Overviews and AI Mode

The deeper story for Gemini, though, is what happens outside the standalone app:

AI Overviews – Gemini-powered AI summaries inside Google Search – now serve 2 billion users every month across more than 200 countries and territories. Technically that makes Gemini AI Overviews the second-most-used AI surface in the world, behind only ChatGPT
AI Mode – Google’s newer, more conversational search experience – now has over 100 million monthly active users in the U.S. and India alone
AI Mode queries are around 3x longer than traditional Google searches
Nearly 1 in 6 AI Mode queries are non-text (voice or image)

Add the standalone app, AI Overviews, AI Mode, the Gemini-powered Circle to Search feature across 580 million Android devices, and Gemini’s eventual integration into Siri across 2 billion+ Apple devices, and Gemini’s total reach is on track to be larger than any other AI platform in the world by the end of 2026.

How Most People Use Google Gemini

Like most AI, Gemini comes with multiple uses, which is what attracts so many people to the platform.

When looking solely at the Gemini App, we can see reports from DemandSage that showcase the most popular use case is “Research and Information Seeking” – with 40% of users opting to use Gemini for this purpose.

The complete list of use-cases can be viewed below, along with the percentage splits:

Research & Information Seeking: 40%
Creative Writing & Content Creation: 30%
School or Work Assistance: 20%
Entertainment: 10%

Two key things to take from these stats: they’re approximations, and the categories are broad. This is because there’s a lack of granular data showing exactly how people use Gemini. It’s too difficult to split all the different uses up, so bundling them into general categories is the next best thing.

Regardless, it shows that the majority of people are using Gemini for either research or creative purposes – and the fact that AI Mode queries average 3x the length of traditional searches suggests users are leaning on Gemini for genuinely complex tasks, not quick lookups.

Gemini Demographic Stats – Who Uses Google Gemini?

Unsurprisingly, Gemini is used throughout the world by all kinds of people.

Before we dive into things, let’s break the Gemini demographic stats into three key sections:

Age Groups
Sex
Geographical Location

Which age groups use Gemini the most?

You may be slightly shocked to see that Gen Z isn’t the most active user base on Gemini.

Instead, millennials in the 25-34 bracket account for around 30% of users – consistent with most recent Similarweb analyses.

This analysis looks at users on both mobile and desktop versions of Google Gemini:

25 to 34: 29.66%
18 to 24: 22.41%
35 to 44: 19.98%
45 to 54: 13.83%
55 to 64: 8.55%
65 and over: 4.89%

What’s interesting about the age distribution is that it pretty much follows the trend of older generations using Gemini less than younger ones – apart from that 25 to 34 group at the top. This also means that over half of all Gemini users are under the age of 35.

However, if you look back through the historical data, you’ll see that the 35 to 44 age group has been the fastest-growing of all groups over the past year. While it’s not the majority now, the trend suggests adoption among mid-career professionals is accelerating.

Which sex uses Gemini the most?

Male Gemini Users: ~58%
Female Gemini Users: ~42%

There’s a consistent gender skew towards male users across all major AI platforms. Some studies, including a Harvard Business School paper, suggest women are more cautious adopters of AI tools due to mistrust and ethical concerns.

Where do most Gemini users come from?

When you take a look at where most Gemini users access the site from, there’s a real mixed bag of countries.

The United States takes the top spot with 14.99% of users – which isn’t surprising – but some of the other countries in the top five might not have been on your radar:

United States: 14.99%
India: 6.46%
Japan: 6.38%
South Korea: 6.22%
Brazil: 5.30%

Compared to last year, Japan and South Korea have both significantly increased their share – Gemini is available in 249 countries and supports more than 40 languages. That diversification of usage is part of what makes Gemini the strongest non-U.S.-centric AI platform.

How do these top countries compare to ChatGPT? Below you’ll see a fresh comparison:


Gemini Top Countries	ChatGPT Top Countries
United States: 14.99%	United States: 15–16%
India: 6.46%	India: 9.84%
Japan: 6.38%	Brazil: 4.54%
South Korea: 6.22%	United Kingdom: 4.33%
Brazil: 5.30%	Japan: 3.87%

Gemini is now considerably stronger in East Asia than ChatGPT – particularly in Japan and South Korea – likely a reflection of Google’s deeper ecosystem integrations in those markets.

Gemini Market Share vs Other AI Platforms

This is where the picture has changed most dramatically since the last version of this post. A year ago, Gemini sat at around 5.7% web traffic market share. By March 2026, that figure had risen to ~25.5% – nearly a fivefold increase.

AI Platform	Global AI Web Traffic Share (March 2026)
ChatGPT	56.7%
Google Gemini	~25.5%
Grok	~6%
Claude	~6%
DeepSeek	3.7%
Perplexity	2.0%
Copilot	1.1%

Source: Similarweb data via investor Rihard Jarc’s April 2026 analysis.

This isn’t Google taking ChatGPT’s share by accident – it’s the most strategically significant share shift of the AI era. ChatGPT has shed roughly 30 points of web traffic share in fourteen months, and the majority of that has flowed directly to Gemini.

On mobile, the picture is similarly strong but more stable. Apptopia’s April 2026 data brief shows Gemini at roughly 25% of U.S. AI chatbot DAU share, where it’s held steady since December 2025 – making it the only major chatbot app whose share hasn’t moved dramatically in either direction during a turbulent quarter. As Apptopia put it: “Gemini’s biggest advantage remains Android distribution, where it reaches users who never download a standalone app.”

AI Subscription Revenue

Google generated $1.2 billion from Gemini subscriptions in 2025, and Q1 2026 was “the strongest quarter ever for our consumer AI plans,” according to Pichai’s shareholder letter – primarily driven by Gemini app adoption. The launch of the more affordable Google AI Plus tier at $7.99/month appears to have meaningfully expanded the paying user base.

Gemini in the Enterprise

This is the dimension that most AI stats roundups under-cover, but it’s arguably where Gemini’s lead is most defensible.

Gemini Enterprise has sold over 8 million paid seats across 2,800+ companies
120,000+ enterprises use Gemini in some capacity
95% of the top 20 global SaaS companies are Gemini customers
Paid Gemini Enterprise MAU grew 40% quarter-on-quarter in Q1 2026
Notable customers added in Q1 include Bosch, Citi Wealth, Merck, and Mars
Revenue from products built on Google’s generative AI models grew nearly 800% year-on-year in Q1 2026
9x year-on-year growth in both partner-sold seats and partner internal usage

These numbers are why Google Cloud became Alphabet’s primary cloud growth driver for the first time in Q1 2026, with revenue up 63% YoY to $20 billion. Google Cloud’s backlog of contracted future revenue almost doubled in a single quarter to over $460 billion.

Gemini Developer and API Usage

The development side of the story is similarly explosive.

Gemini API now processes more than 16 billion tokens per minute as of Q1 2026, up 60% from the previous quarter
For context, the same figure was around 5 billion tokens per minute in late 2025
13 million developers have built with Google’s generative models
The total Google Gemini API volume hit 85 billion requests in January 2026 – a 142% year-on-year increase from 35 billion the prior March
2.4 million monthly active developer users on the Gemini API – up 118% from 1.1 million in March 2025

For context on what this means: Gemini’s API throughput is now broadly comparable to OpenAI’s (which hit 15 billion tokens/minute in early Q2 2026), making it one of only two AI APIs operating at trillion-tokens-per-day scale.

The Apple Partnership: The Sleeping Giant

The deal that will shape the second half of 2026 for Gemini wasn’t announced in this post’s original edit, but it’s now official. On January 12, 2026, Apple and Google issued a joint statement confirming a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Gemini.

Key facts about the deal:

Worth approximately $1 billion per year to Google
Built on a custom 1.2 trillion parameter Gemini model
Will power a more personalised version of Siri set to launch later in 2026 (likely with iOS 27 in September)
Google Cloud is now Apple’s “preferred cloud provider”
The new Siri will run on a tiered system: simple tasks on-device with Apple’s own models, moderate tasks on Apple’s Private Cloud Compute, and the heavy reasoning layer on Gemini infrastructure
The deal is not exclusive – Apple’s existing OpenAI/ChatGPT integration is unchanged for now

If executed on time, Gemini will be the AI brain behind Siri on roughly 2 billion+ Apple devices by Q4 2026 – the single largest AI distribution event since ChatGPT’s launch.

The Biggest Takeaways From Our Google Gemini Usage Stats

2025 was a remarkable year for Google Gemini. 2026 is shaping up to be even bigger.

The Gemini app has gone from 350 million MAU to 750 million in eight months. Its web traffic share has roughly quintupled in twelve months, going from 5.7% to over 25%. Gemini API throughput has more than tripled in a single quarter to 16 billion tokens per minute. Gemini Enterprise paid seats grew 40% quarter-on-quarter. And the Apple deal, when it ships, will put Gemini in front of two billion more devices.

ChatGPT is still ahead in raw weekly active users (900M+ vs 750M MAU) and revenue per user, and Claude has overtaken Gemini in some narrow-but-important growth metrics on mobile in March. But on total reach – app users + AI Overviews + AI Mode + Circle to Search + Android + soon-to-be-iOS – Gemini is already arguably the most-used AI platform in the world.

Between Google’s dominance of traditional search, the Apple partnership, and the sheer breadth of distribution it controls, it’s clear that all AI SEO and AI marketing is going to focus heavily on visibility in Gemini moving forward.

After more stats on other AI platforms and competitors? We’ve got more AI stats roundups here: