FATJOE Blog

Get better at SEO and marketing with our guides, tutorials and videos.

SEO SOP Header
Agency Advice

What Is An SOP? Your Agency’s Roadmap To Consistency And Growth
How To Do Blogger Outreach Header
Link Building

How To Do Blogger Outreach: The Scalable Way To Get Backlinks
How To Use Google Search Console header
Agency Advice

How To Use Google Search Console For SEO: A Quickstart Guide
Outsourcing Video And Design header image
Content Creation

Outsourced Video Design: How Agencies Can Catch Clicks And Clients
How To Onboard New Clients Header
Agency Advice

How To Onboard New Clients: Set The Stage For Marketing Agency Success
How To Do An SEO Audit header
Agency Advice

How To Do An SEO Audit: Boost Your Agency’s Value Proposition
SEO Proposal header
Agency Advice

How To Write An SEO Proposal: Show Your Value And Convert Clients!
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Agency Advice

White Hat vs. Black Hat SEO Techniques: Don’t Be Taken In By SEO Cowboys
Should You Buy Backlinks Header
Link Building

Should You Buy Backlinks? Yes, But Only If You Do It This Way
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Content Creation

How To Write An Article For SEO: The Easiest Way To Create Quality Content
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Onsite SEO

What Is Technical SEO? Techy Tricks And Tips You Need For Better Rankings
SEO Project Management header image
Agency Advice

SEO Project Management Guide: The Top Strategies For Agency Efficiency
SEO Glossary header image
Agency Advice

SEO Glossary: SEO Acronyms, Abbreviations And Terms Explained
Youtube SEO header image
Agency Advice

Youtube SEO Guide: Watch Your Rankings Rocket In 2023!
How Much Does SEO Cost Header
Agency Advice

How Much Does SEO Cost In 2023? Understanding The True Cost
How To Use HARO For Digital PR header image
Link Building

How To Use HARO For Digital PR Links: Benefits, Tactics, and Tips
Header image The Agency Blueprint
Agency Advice

How To Start A Digital Marketing Agency in 2023: The Agency Blueprint
Cartoon illustration, lawyer, SEO.
Agency Advice

A Guide to SEO And Link Building For Lawyers: Unlock Better Rankings
SEO KPIs header image
Agency Advice

10 SEO KPIs You Should Track (And Why They Are Important)
Off-Page SEO header image
Link Building

Off-Page SEO: The Techniques You Need For Better Rankings
Outsource Content Writing header image
Content Creation

How To Outsource Content Writing And Fuel Agency Growth
Link Equity Header Image
Link Building

What Is Link Equity? How To Keep The Link Juice Flowing
Agency Advice

Rankings To Revenue: How To Measure SEO ROI
Onsite SEO

How To Stop Orphan Pages Sabotaging Your SEO
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Link Building

What Is Digital PR? The Latest Buzz For Marketers And SEOs
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Onsite SEO

Navigating Canonicalization in SEO: A Comprehensive Guide
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Onsite SEO

What Is Semantic SEO: How To Use Context To Control Your Rankings
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Onsite SEO

What Is Programmatic SEO? Scale Your Way To Success
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Link Building

What is Parasite SEO? Catch The Bug With This Winning Tactic!
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Keyword Research

Understanding Keyword Value: It’s More Than Just The Dollars
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Onsite SEO

Understanding JavaScript Rendering For SEO (+6 Easy Ways To Test!)
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Onsite SEO

What Is Crawl Budget And How Do You Optimize It for SEO?
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Content Creation

Keyword Cannibalization: Why It’s Bad for SEO and How to Fix It
A cartoon illustration that visually explains the concept of topical authority.
Onsite SEO

Topical Authority: What Is It And How Do You Establish It?
A man examining a page with a magnifying glass to explore search intent's significance.
Link Building

What Is Search Intent, And Why Does It Matter?
Illustration, woman.
Google Updates

Google I/O 2023: The Future Of SEO?
A couple sits in front of a machine, exploring different types of SEO techniques.
Agency Advice

The Different Types Of SEO Explained
A group of people standing next to a money machine, attracting more SEO clients.
Agency Advice

40+ Ways To Get SEO Leads & Win Clients in 2023
10 Times SEO Has Died
Google Updates

10 Times SEO Has “Died” (But It Still Isn’t Dead!)
A man working on a laptop with the latest Google announcement, Project Magi.
Google Updates

Project Magi: The Latest Google Announcement
A man using a magnifying glass to solve SEO problems faced by agencies.
Agency Advice

9 SEO Problems Agencies Face (And How To Fix Them!)
A black and white illustration of a woman holding balloons and a cat, celebrating FATJOE's 10th anniversary.
News & Fun

FATJOE is 10 today. Here’s 10 Things We’ve Learned:
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Google Updates

A Brief History of the $100 Billion SEO Industry
An illustration of a person working on a laptop, emphasizing the importance of Google's Content Guidelines for SEO.
Onsite SEO

E-E-A-T Your Greens: Google’s Content Guidelines Are Vital For SEO
An illustration of a man holding a phone with a rocket on it, showcasing the potential for growth in pricing your SEO services.
Agency Advice

SEO Pricing Model Guide: How to Price Your SEO Services
Seo vs aeo.
News & Fun

Answer Engine Optimization: Everything You Need To Know
A person showcasing professional voiceover skills at a desk with a microphone.
Tips & Tricks

Find Your Voice: How To Do A Voice Over Like A Pro
A logo featuring the Google Analytics man.
Agency Advice

Avoid GA4 With The 30+ Best Google Analytics Alternatives
A man investigates the impact of Yandex's data leak on their ranking factors.
News & Fun

The Yandex Leak: How Their Ranking Factors Affect You
Google Bard vs SEO.
Google Updates

Is Google Bard The SEO Killer?
An illustration of a person examining a magnifying glass.
Link Building

9 Better Questions Instead Of “How Many Backlinks Do I Need To Rank?”
An illustration of a person looking at a magnifying glass.
Link Building

Backlink Analysis Guide: Check Competitor Links (Then Steal Them!)
SEO and Marketing Events in 2023
News & Fun

Unmissable SEO and Marketing Conferences in 2023
FATJOE graphic showing Google vs OpenAI
Google Updates

Will Google be replaced by AI? (The Scary Truth)
An isometric image of a person standing in front of a screen showcasing 27 killer ideas for your next content marketing campaign.
Content Creation

27 Killer Ideas For Your Next Content Marketing Campaign
Link Indexing graphic
Link Building

6 Ways To Index Backlinks Quickly
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Link Building

How To Monitor Backlinks (And Why You Should!)
Google's Link Spam Update: Everything You Need To Know.
Google Updates

Google’s Link Spam Update (SpamBrain): Everything You Need To Know
A comprehensive guide on link building for ecommerce websites, utilizing a magnifying glass.
Link Building

Link Building for Ecommerce Websites: A Comprehensive Guide
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Tips & Tricks

How To Use Google Search Operators (+ Downloadable Cheat Sheet!)
outsource link building
Link Building

How To Outsource Link Building (For Agencies & Teams)
An isometric illustration of a computer screen displaying 21 awesome SEO tools.
Tips & Tricks

21 Awesome SEO Tools For Competitor Analysis
A group of people developing a scalable content strategy.
Content Creation

How To Develop a Scalable Content Strategy for SEO
A cartoon illustration of a man and woman engaging in conversation.
Content Creation

How To Write A Winning Press Release – Includes Template!
Create the perfect content brief with a free template.
Content Creation

How To Create The Perfect Content Brief (+ Free Content Brief Template)
Get creative strategies to acquire backlinks.
Link Building

How to Get Quality Backlinks: 18 Creative Strategies
A phone with the Google's Helpful Content Update (HCU) displayed.
Google Updates

Google’s Helpful Content Update (HCU)
Facebook Videos Ads Headers
Content Creation

How To Run Facebook Videos Ads In 2022
A man holding an element of a website about to add it to his on Page Optimization
Onsite SEO

On Page SEO Checklist: The Definitive Guide For 2022
A man in a rocket shooting up the search results with a timer
Tips & Tricks

10 SEO Tips To Improve Search Traffic For 2022
Page title tags - Google update - Blog Header
Onsite SEO

How To Write Title Tags For SEO (That Google Won’t Change)
How To Outsource SEO header
Agency Advice

How To Outsource SEO: The Ultimate Guide For Marketing Agencies
what are niche edits? niche edits service explained
Link Building

What Are Niche Edits? Niche Edits Service Explained [Product Spotlight]
How to find low competition keywords
Keyword Research

How To Find Low Competition Keywords In 6 Steps [Video]
Product descriptions header
Onsite SEO

How To Write Product Descriptions That Sell!
Content Marketing Strategy Header
Content Creation

How To Develop A Content Marketing Strategy For 2021 (Step-by-Step Guide)
what are backlinks and why are they important
Link Building

What Are Backlinks? How To Get Them In 2023
Man Riding A Rocket As He Creates Epic Blog Posts
Content Creation

How To Write Blog Posts For SEO
Ecommerce SEO header
Ecommerce SEO

Ecommerce SEO: Your Ultimate Guide to Ranking #1 In Google
Old Skool Boss Blog Post
News & Fun

50+ Stats to Convince Bosses Or Clients To Do SEO
Local SEO: a complete guide updated for 2021
Onsite SEO

Local SEO Guide: Find Your Way To Better Rankings In 2023
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Google Updates

Google’s New Ranking Factor: Page Experience
Link building under construction header
Link Building

What is Link Building & Why Is It Important For SEO?
What is Google Shopping & How Does It Work?
Google Updates

What is Google Shopping & How Does it Work?
Amazon Affiliate Program Alternatives
News & Fun

18 of The Best Alternatives to Amazon’s Affiliate Program
Google trends logo with an increasing trend graph
Keyword Research

How To Use Google Trends For SEO
What Is SEO header
Onsite SEO

What Is SEO? A Guide To Learn SEO For Beginners
A girl working remotely from the mountains
Agency Advice

5 Apps That Are Helping Us Become Remote and Flexy
Blue background, Fat Joe logo.
News & Fun

This is Making Us A Better Company
content gap analysis blog post
Content Creation

How To Do SEO Content Gap Analysis Like a Pro
Internal Linking Icon
Onsite SEO

Internal Linking for SEO (Best Practices In 2023)
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Link Building

7 Link Building Footprints You Should Avoid
A person using Google local search to show the updates google have made to local search
Google Updates

Google’s New Neural Matching Update in Local Search. What is it?
A graphic of a man using tools online to audit a website
Agency Advice

The 42 Best Free SEO Tools For Just About EVERY Purpose (2023)
BERT Google update
Google Updates

Google BERT: Everything you need to know about Google’s BIGGEST Update Since RankBrain
Nofollow, UGC and sponsored links highlighted through FATREL
Link Building

NoFollow, UGC and Sponsored Rel Tags (Here’s What You Need To Know)
long tail keyword mastery guide
Keyword Research

The Long Tail Keyword Mastery Guide for 2021: More Traffic, Less Competition
Schema Markup - How to use schema markup for SEO and better ranking
Onsite SEO

Everything You Need to Know About Schema Markup in 2023
A live calendar displaying Google's June 2019 Core Update release date.
Google Updates

Google June 2019 Core Update (Live updates as they happen)
A person pointing at a computer screen showing various different types of content
Content Creation

9 Types of Content That Google Has an ADDICTION For
SEO Metrics blog post
Link Building

The SEO Metrics Explained: Which Ones To Track & How To Use Them
3 people in construction clothing evaluating how to structure their URLs for their website to be able to rank better in Google
Onsite SEO

10 Essentials To Create The Most Effective SEO URL Structure
two developers working at Google on the monthly updates
Google Updates

Google August Update (EAT, YMYL or Medic) – What We Know + How To Fix
A person locking a website with a secure lock in a safe to represent https
Onsite SEO

Moving From HTTP to HTTPS For SEO’s
10 quick wins to get more clients
Agency Advice

10 Quick Wins For Your SEO Clients
A picture of a man and a woman.
Google Updates

Google Maccabees Update: What It’s Targeting And How To Fix It
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News & Fun

FATJOE visit NYC with lots of #FATJOESWAG
Three black t - shirts with cartoon characters on them available at SMX East NYC on Oct. 24-25 where you can win $1000 cash.
News & Fun

Meet Us At SMX East NYC, Oct. 24-25 & Win $1000 Cash
FATJOE Click Sexy Blog Titles
Content Creation

Create Click-Sexy Blog Post Titles In 60 Seconds Or Less (With Real Life Examples)
Refreshing Old Content For SEO Benefit
Content Creation

How Refreshing Old Content Could Be Your Quickest SEO Win
How to do keyword research: Complete SEO training guide
Keyword Research

How To Do Keyword Research For SEO: The Complete Training Guide
FATJOE How To Choose The Right Anchor Text
Link Building

Anchor Text Distribution Guide for Link Building (Includes Examples)
9 Outreach Hacks + 1000 Guest Post Sites (Updated for 2021)
Link Building

10 Outreach Hacks + 1000 Guest Post Sites (Updated for 2022)
Content Asset Ideas
Content Creation

6 Content Assets You Can Leverage For Link Building
FATJOE-What-Is-Nap
Link Building

What is NAP and how does it help local SEO?
FATJOE-The Google Fred Update
Google Updates

The Google Fred Update – What It’s Targeting And How To Fix it
A white web icon.
Google Updates

Has Google’s John Mueller Put An End To PBN’s With This Recent Statement?
A man is riding a bike up a steep hill.
Link Building

The Ultimate Link Building Manifesto For SEO Agencies
A red background with a penguin icon.
Google Updates

Google Penguin 4.0 Update Now Real-Time: Summary & Key Takes
FATJOE Link Building Tips Learnt From Clients
Link Building

15 Actionable Link Building Tips We’ve Learnt from Our Clients
A logo showcasing the winning #FastestSEO at BrightonSEO.
News & Fun

The Winner of the #FastestSEO at BrightonSEO Goes to…
Is SEO Worth It Header
Agency Advice

Is SEO Worth It In 2023? These Stats Prove It Is!
A man is riding a bike uphill.
Google Updates

R.I.P PageRank
A monochrome image of an airplane soaring above a blank canvas.
Content Creation

How To Create A Killer Infographic Campaign (With Actionable Steps)
A man is riding a bike uphill.
Link Building

‘Content Marketing, You Need Me’… Yours Sincerely, Link Building
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Link Building

A History Of Link Building: From Link Exchanges & Directories To Link Networks & Press Releases [Infographic]
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News & Fun

12 Apps That Make Us a Better Business
A man is riding a bike uphill.
Link Building

Stats to Convince Your Boss to Invest in Content Marketing [Infographic]
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News & Fun

Stand Up Desks: The Fat Joe DIY Solution & How it Can Change Your Life
A man rides a bike uphill.
Onsite SEO

If 50 Cent Was Your SEO Mentor, Here’s What He’d Teach You