PR Campaign Case Study: Sustainable Brand, Sustainable Success with eComposite

13 Links. 21 Mentions. One 5-Link Sustainability Campaign.

We break down how fatjoe’s PR Campaign process turned seasonal gardening expertise into national authority coverage for eComposite Products.

The Headline Results At A Glance

Client: eComposite Products
Order size: 5 links
Delivered: 13 indexed high-tier links + 21 mentions
2.6x the original link target

Featured coverage across:

Mirror, Express, WalesOnline, Cambridge News, Daily Post, Somerset Live, KentLive, GloucestershireLive, EssexLive, AZ Big Media, Greenhouse Grower & regional sustainability press.

The Campaign Brief

eComposite Products operates in the sustainable landscaping and eco-building materials space.

The goal was to:

• Build authority in the sustainability & garden materials niche
• Move beyond trade-only visibility
• Earn lifestyle and home coverage that supports organic trust
• Secure 5 high-quality indexed links

The target: 5 links.
Delivered? 13.

The Digital PR Strategy

We focused on two high-demand editorial lanes:

Seasonal Gardening Problems (Mass Consumer Demand)

Spring garden prep is peak traffic season. Editors need expert-backed solutions.

We positioned eComposite Products as an authoritative voice on:

• “How to kill and prevent weeds properly”
• The one habit gardeners swear by after weeding to stop regrowth
• Sustainable garden planning tips
• Wildlife-friendly outdoor spaces

Why this works for the niche:

eComposite supplies eco-conscious landscaping products.

That naturally aligns with:

• Long-term garden maintenance
• Sustainable ground preparation
• Chemical-free or responsible outdoor care

So the brand wasn’t shoehorned in; it sat credibly within the advice.

Sustainability & ESG Rankings (Business + Property Angle)

We expanded into broader sustainability territory with:

• “Woking ranks fourth in England’s sustainable business rankings for 2026”
• Spring 2026 garden trends focused on sustainability
• Environmental planning & wildlife-friendly spaces

This allowed the brand to appear in:

• Business desks
• Property sections
• Sustainability trade coverage

This reinforces positioning beyond “gardening tips” into an eco-conscious industry authority.

Full Campaign Coverage Highlights

• Mirror (DR 89 | 46M) – Gardening experts share the most effective weed method
• Express (DR 88 | 40.2M) – How to kill & prevent weeds
• WalesOnline (DR 81 | 16M) – Expert gardening advice
• Cambridge News / Daily Post / Somerset Live / KentLive / GloucestershireLive / EssexLive – Syndicated across Reach’s regional network
• AZ Big Media (DR 77) – Spring 2026 sustainability trends
• Greenhouse Grower (DR 66) – Sustainability shaping horticulture

This isn’t just high-impact mainstream coverage; it’s also the kind of niche-specific high-authority coverage that really moves the needle and makes a real difference within the client’s dedicated niche.

Why This PR Campaign Worked For Journalists

1. Seasonality = guaranteed demand.
Spring gardening content performs every year.

2. Sustainability is no longer niche.
It sits across lifestyle, money, property and ESG conversations.

3. Expert-first positioning.
We led with practical advice — not product promotion.

4. Natural niche alignment.
An eco-materials brand speaking about sustainable gardening is credible.
There’s no disconnect.

The Campaign Summary

From a 5-link brief, eComposite Products achieved:

• 13 indexed high-authority links
• 21 brand mentions
• National lifestyle & regional network coverage
• Authority positioning in both gardening and sustainability conversations

Small brief.
Strategic angles.
Scalable coverage in a commercially relevant niche.