Customer success means everything to us here at fatjoe, and we’re thrilled to be able to highlight it with our customer success stories and case studies.
Today, we’re breaking down the process behind our recent successful PR Campaign for Wolf River Electric.
We’ll cover both the process that led to securing exceptional coverage AND the great results they saw off the back of just one fatjoe PR campaign.
The Process
Step 1: The Stories
With a 20 link package we knew we had to go big.
Karim, Leah, and our digital PR team created 25 different newsworthy stories and angles to maximise potential coverage – we won’t stop pitching until we hit the link guarantee for the ordered package.
With a leading solar energy company like Wolf River Electric, there were plenty of topics we could go for – the fact that they offer both residential and commercial installations meant a lot of flexibility for coverage.
We went for ideas like:
- Urgent energy-security angles
- Green-positive renewables stories
- Budget-conscious energy and money-saving tips
And more.
Timely, interesting, and relevant angles like “These Are the States MOST at Risk for Summer Blackouts This Year” paired with classic media click-generators like “Keeping the home cool in the summer with these 9 tips” to get the coverage and the links flowing.
These angles allowed us to position Wolf River Electric as experts in their field with space for relevant quotes and advice throughout.
Did all 25 stories land? No, but that doesn’t matter – our creative team uses their limitless ideas to just keep going until we hit your link guarantees.
Data, Data, Data
What got the journalists hooked? Data.
No matter the story, our data team compiled available data to generate unique angles – often by introducing interesting local interest, or expert commentary – which really appeals to journalists and, vitally, their audiences.
Step 2: The Pitches
The heart of any good PR campaign is the pitching process.
The most interesting story in the world can die on the vine if it isn’t pitched to the right places.
We don’t brag about how many thousands of journalists we’ve contacted – that’s just an unfocused scattergun mess of a campaign.
We emphasise that we contact the right journalists.
It’s our targeted PR outreach process that meant we secured over 100+ links and mentions for Wolf River Electric from one 20+ link campaign.
Campaigns were given regional spins to appeal specifically to local or statewide journalists.
That successful topline states coverage earlier?
It did fantastically when broken down for local state interest – such as how Florida was ranked the most likely state to face summer power outages.
The Results
We could say the results speak for themselves – but we’d love to shout about them too.
100+ Links And Mentions
fatjoe’s relentless pitching and ideation meant that in total we secured over 100 placements generating links and brand mentions for Wolf River Electrical.
This coverage came from media behemoths like Yahoo!News, MSN, AOL, The Sun, and more, with a total of 80+ publications providing those 100+ placements.
85% Increase In Organic Traffic – And Counting
As a result of fatjoe’s PR campaign Wolf River Electric’s avg. Organic Traffic (per Ahrefs) has spiked from 2,417 last month to 4,469 this month – and it’s still increasing.
Spiking G Trends Interest
0-100 in 60 seconds (and one PR campaign).
Google Trends increase for their brand name “Wolf River Electric” has absolutely spiked in interest.
Follow-Up Coverage
The original angle didn’t land? Not to worry!
The client caught this journalist’s eye, and now they’re approaching our client for expert commentary.
fatjoe PR Campaigns – PR done-for-you.
The key takeaways here?
Forensically targeted, data-driven PR outreach has secured amazing results for Wolf River Electric – and it can for you too.
Going big on ideas doesn’t mean spraying and praying with unfocused media lists and swing-and-miss angles.
It means dedicated research to find out what will land for journalists AND our client.
Are you ready to replicate this kind of success for your clients, and yourself?
fatjoe’s done-for-you PR campaign service is ready and waiting!
We can’t wait to be reading all about your clients in fatjoe-secured coverage soon.
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