SEO For SaaS: The Ultimate Guide For Tech Brands

SEO is just as critical for software-as-a-service (SaaS) companies as it is for local pizza shops.

Just because you’ve spooled up a commission-hungry sales team doesn’t mean you can neglect SEO – in fact, it’s vital for lead acquisition to set your sales attack dogs on.

But, of course, many firms in this sector don’t use agencies. Instead, they rely on in-house efforts, believing they have the technical expertise to make it work.

This approach is a mistake in our opinion. At fatjoe, we see SaaS companies missing out on opportunities to grow daily because they aren’t using professionals like us to refine their SEO.

That’s why we’ve created this guide. After reading this, you should understand why you need SaaS SEO and how to leverage it.

We’ll cover:

• Why SEO is critical for SaaS enterprises
• When SEO won’t work for SaaS companies
• The services fatjoe provides for SaaS

Why Is SaaS SEO So Essential?

Compounding Returns

via GIPHY

First, SaaS SEO offers compound returns. While it starts slow, it generates enormous benefits later on as organic traffic multiplies.

The reason for this relates to SaaS business models. Enterprises like yours benefit from SEO due to zero marginal cost of supply.

Building software products is expensive because it requires teams of developers and thousands of hours of coding.

However, SEO reduces payback time by increasing awareness over time. Audiences searching for your solutions on Google can more easily find them.

Trust Building

SEO for SaaS also builds trust. Ranking higher in search results is a proxy for quality, encouraging more clicks.

Remember, most prospective clients don’t know you when they first encounter you. But if you rank high in Google, they are more likely to click on your pages and explore further. Some will even buy there and then.

Without SEO for SaaS companies, that won’t happen.

There’s a lot of customer churn and burn in SaaS, particularly in new and emerging markets and niches.

Doing everything you can to establish brand rep and trust – and yes that’s part of SEO – is vital for your brand to stand out and convince customers.

Lower Customer Acquisition Costs

Finally, SEO tailored for SaaS enterprises can lower your customer acquisition costs (CAC). It makes you less reliant on display ads.

Most software-as-a-service businesses try to make a splash by purchasing pay-per-click (PPC) ads and using those to gain immediate traction.

But, as you probably know already, these force up CAC, reducing margins significantly.

With SaaS-focused SEO, that dynamic changes. Search engine optimization keeps working in the background, driving free organic traffic for years. That’s why we love it so much here at fatjoe.

Ultimately, SaaS SEO drives familiarity. Audiences are more likely to recognize your band the more prominent you become. Simply being consistently visible is often enough to beat the competition.

Will SEO Always Help SaaS Businesses?

We think that SEO is the keystone to a successful SaaS strategy. If you’ve made good decisions, these services will make a difference.

However, SEO isn’t a cure-all for SaaS enterprises. It won’t help every software-as-a-service idea succeed.

For example, it won’t work if you try to sell a product nobody wants. No amount of visibility will help you if you lack a market.

Plus, it won’t help if you need customers tomorrow. SaaS SEO compounds over time and doesn’t work immediately.

For that, you need PPC.

SEO for SaaS isn’t fast. It’s a compounding channel. Start now, reap later.

— udemezue John (@_udemezue) May 17, 2025

How fatjoe Helps SaaS Enterprises With SEO

So how can you improve SEO as a SaaS company?

Fortunately, fatjoe has a raft of services you can use. These:

• Get you links on relevant websites
• Place discussions of your innovative digital products on media publisher websites
• Research relevant keywords
• Help you generate more content for your site

What’s more, you can get SaaS SEO services in bulk when you choose us. This approach lets you dominate your niche and become more visible when audiences search for you.

Blogger Outreach

Blogger Outreach is our most popular service at fatjoe, and something we’ve been developing since 2012 for SaaS enterprises. Think of it as a shortcut to high-quality, niche-relevant guest blogging, without the hassle.

How it works is simple. You tell us the anchor text and link you want, and we place it on high-domain-authority blog sites in our network. It’s as simple as that. You can order as many links as you want with domain authorities ranging from DA10+ to DA50+.

Blogger Outreach is effective for SaaS enterprises because:

• We manage the relationships with blog sites for you, saving you time and energy
• We publish links on tech and business sites where audiences are interested in your SaaS products and want to click on do-follow links to your site
• You can scale your link building over time with productized links with fixed costs
• We avoid duplicate links (we keep order histories so new links always appear on different domains)

Don’t worry if you can’t provide anchor texts. Our writers can create them for you, linking back to your product pages, home page, or landing pages.

Digital PR

We also highly recommend you use our digital PR services – especially our PR campaigns service, something we’re extremely proud of here at fatjoe. Digital PR services are the hottest SEO services on the internet right now.

They drive campaigns that win in regular SEO (amazing high-authority links), traditional PR (look who mentioned us!) AND AI SEO as the coverage feeds LLM perceptions of your brand.

Win. Win. Win.

Digital PR works for SaaS brands because it lets you describe what you do in more detail in front of audiences who care. It also builds some of the most high-powered links possible (which Google loves).

This service works by spreading information about your software and cloud-based products on high-profile publishers and media sites like Newsbreak and Yahoo! Simply tell our writers what you want to publish or provide a ready-made campaign for our team and we do the rest. If you want us to include quotes or technical information about your products, you can.

What’s nice about digital PR is that it raises the likelihood of high-value links from top sites, which provide massive SEO juice. Once you have links from these pages, your website visibility can take off quickly.

Niche Edits

Niche Edits are another tool you can use to spearhead your tech firm’s visibility. These are affordable links you apply to existing blogs.

Our team doesn’t apply these randomly (which is a problem with many services). Instead, we add links to relevant blogs only.

For example, suppose your SaaS enterprise sells business intelligence software. Our writers will only place links on business and technology websites that already have posts relevant to this audience.

Here are some of the reasons SaaS brands love using our niche edits service:

• We place links on relevant sites where audiences want to read about SaaS-related content and products
• Links can provide additional traffic to your site when users click through to read more about what you do
• Bloggers can add SaaS links to existing posts quickly, often within hours
• We can generate dozens of niche edit links in a short period, lowering lead times
• Niche edits can scale across hundreds of sites as your SaaS offering grows

Keyword Research

As an SEO agency for SaaS, keyword research is another service we think is essential. This takes the guesswork out of keyword research, providing up to 1,000 keywords per topic for you to use.

This service is valuable for SaaS because:

• You can find the keywords your customers are actually using, not the technical keywords you think they’re using
• You can boost your commercially-relevant keyword deployment
• You can boost conversions by creating content using language your audience understands
• You can gain a competitive edge over other SaaS firms who may not be using the right keywords according to Google and Bing

Don’t worry: fatjoe doesn’t use AI for keyword research. We manually look for keywords in your SaaS niche, ensuring you get the most actionable content.

We can also combine our keyword planning and content writing services for SaaS. This approach helps you enhance your website’s blog and sales copy.

Content Planning

As an SEO company for SaaS, fatjoe can assist with content planning, too. This service takes the legwork out of creating your blog post calendar.

Content planning for SaaS is complicated because topics are hard to define. You might understand the technical nature of your business, but your audience may not.

That’s where proper planning helps. Our Basic plan gives you a year’s worth of content with SEO-optimized titles, content briefs and structures, and semantic secondary keywords for you to use.

With these services for your SaaS enterprise, you can:

• Build authority on topics your B2B customers care about, like business intelligence, AI, CRMs, or productivity tools
• Reduce your spending on expensive ad campaigns that raise your CAC
• Create targeted posts that will provide value to your business audience
• Avoid wasting time on content that won’t serve your SEO objectives

Content Writing

Finally, you can combine content planning with content writing for SaaS from fatjoe. This service lets you create blogs for your website pages that speak to your audience directly.

For example, suppose you want to create content around client case studies.

All you need to do is send our writers a brief and the case report and they will create marketable “social proof” content for you.

You can also use our content writing services for SaaS guides. Our skilled writers can create high-value, high-relevancy content for your audience.

These pieces highlight your SaaS’s problem-solving capabilities and underlying value.

Here’s the result one of our customers got after using our content writing services:

Ultimately, content writing is our most flexible service for SaaS firms. You choose what you want us to write. Simply provide us with resources you want us to use to create product-led and website content.

SEO For SaaS: Massive Untapped Potential

Overall, we think SEO for SaaS has massive untapped potential.

Even as tech-forward as they are, brands in this space still aren’t using it as much as they should.

Fortunately, fatjoe has rafts of services in this niche for companies like yours to use.

With us, you can generate links, get your story out to high-value B2B publications and media sites, and create content that overcomes audience pain points – all completely white label and contract-free.

SEO doesn’t need to be a pain in the SaaS.