Let us start by saying this. ‘The headline leads everything.’

What we mean by that is, a stand-out headline will drive clicks, readership but most importantly will inspire you to create that awesome blog post!

Start with the keywords and work your way outwards

Your keywords will not only play a huge part in getting your post ranked on search engine results pages, they’ll also be responsible for helping readers decide if the post is relevant to them. As such, it’s a good idea to start with some keyword research before you even write your blog post. No idea where to start with keyword research? Don’t worry, we’ve got you covered! Once you’ve established the winning keywords you can usually reverse engineer a compelling title from them. 

Get to know “the formula”

Did you know that there’s actually a formula for generating blog titles and headlines? While it’s not completely bulletproof, it helps to ensure that your title is checking all the right boxes in terms of what drives readers to click. 

The formula is as follows;

Number + Adjective + Keyword + Rationale + Promise= A winning post title!

So for example- 7 Awesome Movies That Will Make You Miss The ‘80s might be a compelling title for a film blogger who wants to take their readers on a journey back in time. 

Draw inspiration from blogs you follow

If you feel the creative well is running dry, it might be worth taking a look at the post titles of blogs you follow yourself. Do they follow a set formula or do they have anything in common? Are there any indicators that certain posts perform better than others (e.g. more social shares or comments)? Typically the following blog title types tend to perform well with audiences;

“How To” blog titles

“Scarcity” blog titles (e.g. 10 Little Known Tricks To Boost Your SEO)

“Big Promises” (e.g. The Ultimate Guide To Link Building)

Number headlines. They give readers a rough idea of what to expect and how long the post will be.

Try out multiple blog titles for every post

Struggling to come up with an idea? You can drive yourself to distraction trying to come up with one perfect blog title. So instead, why not try coming up with several titles that you’re kind of happy with and choose the one you like best. You can even AB test different titles and keep an eye on your analytics to see which gets the most traction. 

Or just use our Blog Title Headline Generator

Still, pulling your hair out trying to come up with compelling blog title ideas? Fear not! We’ve done the hard work, so you don’t have to. Simply use our Blog Title Generator Tool above and get killer, clickable titles in seconds and say goodbye to your blog post title frustrations forever!