The Best Digital PR Agencies In 2025

Digital PR agencies are booming right now, and it’s clear why.

Digital PR is the hot new thing in SEO and link building, and thousands of businesses want to get their newsworthy stories published.

However, for the average brand, it isn’t always clear which of these agencies offers the best digital press coverage and link building.

Who should you pick?

Luckily, we’ve explored them all and distilled our insights into this review guide. We cover the best digital PR agencies for various client categories so you can pick the best one for you.

We’ll cover:

• The best digital PR service for agencies
• The best digital PR agency for travel
• The best digital PR agency for law
• The best digital PR agency for healthcare
• The best digital PR agency for iGaming

Best Digital PR Service For Agencies – FATJOE

Top of our list is FATJOE as the top digital PR service for agencies and marketing teams.

No, we don’t mean we’re the best pick for agencies that need some PR (though we can absolutely help there) – we’re the top pick for agencies and teams looking to outsource digital PR work to cut costs and scale effectively.

We’re nearly every agency’s favorite digital PR service.

We’ve been meticulously creating high-quality digital PR work, from press releases to full digital PR link building campaigns for publishers for years.

But what sets us apart for agencies and teams?

PROS

Pro: Pricing

Our pricing is very reasonable, particularly given the quality of publications that publish our digital PR campaigns.

For example, our basic press release distribution services start from just £95. Media placement campaigns begin at only £375. If you want full Digital PR campaigns, including multiple links, high-DA websites with up to 100 million in traffic, and multiple stories, it’s just £3500. Compared to the cost and hassle of trying to bring the process in house, or build out your team yourself, we can’t be beaten on pricing.

Agencies love these facts about our pricing because they can pass on savings to clients or take chunkier margins.

Pro: Ease & Speed

Another benefit of using our digital PR services are the ease and speed with which they operate. Taking our PR campaigns service as an example, you simply order your digital PR campaign for your clients by providing us with the URL and name of the company. Then, we’ll handle everything for you to create the stories and use original data or expert commentary to secure coverage across premium outlets.

Pro: White Label + Reports

Finally, everything we do is white label, meaning you can use it for your clients without us being involved. It’s just a handy, extra service you can buy when needed – no strings attached.

CONS

Of course, our service has some drawbacks!

Con: No Consultations

One drawback is that we don’t offer consultations for digital PR. You provide us with a brief or a PR you’d like us to distribute, and our writers tailor it to your requirements.

Think of us as offering an off-the-shelf service, nothing more.

Con: Low Control Over Links

Furthermore, agencies can provide us with links to include with digital PRs, but we can’t guarantee them. Ultimately, publications decide the anchor text (usually the company name) and link targets – they retain full editorial control as we’re working with legitimate top-tier publications and distribution channels.

 

Ready? Build better digital PR campaigns with FATJOE.

 

Best Digital PR Agency for Travel – Minty

While they offer DPR services to multiple client types, Minty Digital is a favorite among standout travel brands. With offices in London, New York, and Barcelona, it has been crafting standout PR campaigns since 2015.

But where does Minty Digital shine?

PROS

Pro: Expertise In Travel-Related Topics

Minty’s primary appeal to travel brands is its expertise in travel-related topics. As a company, it gets it.

For example, Minty was responsible for iVisa’s World’s Happiest Cities campaign, which secured over 100 high-DA backlinks from outlets like Time Out and CNN.

The company also won the 2023 US Search Award for its travel and leisure SEO work, another feather in its cap.

Pro: Comprehensive Service

Minty also offers a comprehensive service combining data-driven press releases and campaign work with international media outreach. Stories are available in English and Spanish, generating more opportunities to drive traffic and brand buzz.

Many clients gain millions of impressions from their stories, meaning Minty isn’t afraid to go big.

Pro: Client Support

Finally, Minty offers substantial client support, with discovery calls to determine viability with their CEO and Head of Client Partnerships.

Many of its customers praise its responsiveness. The brand provides comprehensive campaign breakdowns, showing where things went well and where they didn’t.

CONS

Naturally, Minty isn’t the perfect digital PR outlet. Here are some downsides:

Con: Pricing Uncertainty

Minty doesn’t list prices upfront. Instead, clients must contact them first, slotting into their sales funnels.

It’s impossible to say exactly how much Minty charges per campaign, but it’s likely around $5,000 to $10,000.

Con: Unclear Deliverables

Their campaigns are undoubtedly top-quality, but their PR campaign services don’t have clear deliverables attached.

This can be fine if you negotiate bespoke goals and campaign aims but it can make reporting difficult and obscures potential comparisons to other services as they do not have clear deliverables set up from the outset.

 

Jetset off to better travel PR campaigns with Minty.

 

Best Digital PR Agency for Law – Hennessey Digital

Law firms wanting top-notch PR often turn to Hennessey Digital. It offers multiple services but, interestingly, focuses solely on digital PR for law firms (not something you see very often). Based in North Hollywood, CA, they’ve been in the business for over 20 years.

Here are the pros and cons of using them:

PROS

Pro: Legal Focus

Hennessey understands the legal grind and jargon, with writers who’ve been working on law-related content for years, like personal injury and family issues.

As such, they have knowledge that helps their campaigns outrank and outcompete competitors. The company provides tailored strategies that just work.

Pro: Holistic Approach

Another interesting facet of Hennessey is its holistic approach. They go beyond just digital PR, focusing on the supporting roles of social media, PPC, and SEO. It’s all client-ready, so agencies can pitch it as an in-house service, too. That’s super helpful.

Pro: Results + Insights

Finally, Hennessey offers thorough results reporting and insights to support its services. It provides the numbers to spot audit gaps while probing deeply into metrics like traffic, leads, and conversions.

CONS

Hennessey Digital’s PR service, of course, has a couple of downsides.

Con: Unknown Cost

Like Minty, Hennessey is reluctant to disclose its service costs. If you want to find out the pricing, you have to call the team and request a quote.

According to Google, legal keywords are some of the priciest its possible to compete on, so it’s not a surprise Hennesey’s pricing is likely equally daunting.

Con: DIY Control

Furthermore, Hennessey runs the show. Yes – you can provide the company with a brief. However, everything is in their hands once you hand over the reins, so there’s less control.

 

Lock up your legal digital PR with Hennessey.

 

Best Digital PR Agency For Healthcare – Bird

Bird marketing boasts top-rated and award winning healthcare digital marketing services, including digital PR.

So, how do they stack up?

PROS

Pro: Clear Medical Expertise

Bird boasts industry expertise and it’s clear to see with the full gamut of services they offer. They don’t just do digital PR as part of their packages, they offer healthcare specific marketing such as patient retention work.

Pro: HIPAA Compliant

This might not be a normal pick-out for a top marketing feature, but their dedication to ensure things like HIPAA compliance shows your digital PR work will be conducted with industry experts in a compliant wya that can then be shouted from the rooftops.

Pro: Social Media PR

Social is everything these days and Bird’s digital PR work extends to social media marketing, setting them apart from stodgy legacy competitors.

CONS

There are drawbacks with Bird, however:

Con: Premium Prices

Growth and Expansion SEO packages cost $299 to $499 per month and that’s before you get into any bespoke or noche-focused healthcare digital PR work. Those are hidden behind custom quoting, with public pricing info not available.

Con: Compliance Delays

Working within compliance frameworks can naturally slow work down – even though they’re specialists familiar with the space you can expect delayed deliverables, and therefore results, with a slower approach.

 

Nurse your healthcare digital PR back to health with Bird.

 

Best Digital PR Agency for iGaming – Awisee

Finally, Awisee stands out for igaming, casino, and gambling digital PR work.

Here’s our thoughts on Awisee’s igaming digital PR services:

Pros

Pro: Global Network & Industry Expertise

Awisee’s iGaming PR service harnesses its international connections and deep industry knowledge to secure impactful media placements and influencer collaborations. Their specialized team understands the iGaming market’s nuances—ensuring that every campaign resonates with your target audience.

Pro: Data-Driven, Comprehensive Strategy

The service is built on a robust, multi-faceted approach. From thorough keyword research and tailored media outreach to transparent performance tracking, Awisee ensures that your PR campaigns are both creative and measurable, driving engagement and sustainable growth.

Pro: Integrated PR Approach

Awisee doesn’t just focus on securing media mentions. Their holistic strategy combines digital PR with influencer partnerships, thought leadership, and SEO tactics to build long-term brand authority and a consistently strong online presence.

Cons

Con: Opaque Pricing Structure

Once again, pricing isn’t published upfront – potential clients need to book a call to receive a tailored quote. This lack of transparency can be a hurdle, especially for smaller companies or those with limited budgets.

Con: Long-Term Investment Required

Digital PR in the competitive and restricted iGaming space is inherently a long-term strategy. Results may take time to materialize, which might not suit businesses looking for immediate returns or quick fixes.

 

Don’t gamble on digital PR with Awisee.

 

Final Thoughts

Digital PR is one of the fastest growing industries, not just for SEO but for wider digital marketing right now.

There are some amazing companies springing up out there, but if you want real results you need to pick an established provider with experience in your specific niche.

Hopefully this post will help you grab headlines by partnering with the perfect digital PR agency.