We recommend 5-20 per month (depending on competitiveness of niche and the brand you are promoting).
Typically, websites in low competing keyword niches like ‘Miami Plumber’ would need less links compared to websites competing for terms such as ‘Car Insurance’. This is because big brands (usually financially backed or aged) dominate more national country wide results whereas local business have an opportunity to compete against other local business.
We strongly recommend changing links quantities for blogger outreach each month simply because it ensures a more natural trend in your clients link profile. An example of a month by month quantity for a mildly competitive niche would be: 7,10,13,4,11,5 etc. These example quantities ensure there is no pattern or link building footprint within your link profile.
Typically, the more competitive the niche, the more authority the sites should have that you are getting mentions from, but we highly recommend to mix DA levels up in each order. You wouldn’t expect all of your links to come from one level of authority.
For example, local sites would have more DA10 placements, but within an order it should be common practice to include a DA20 or even a DA30 into the mix. The same goes with a competitive niche like car insurance. DA30 should be the majority, but within the order a few DA20 and 10’s should be used.
Like quantity, there is no hard and fast rules or processes for varying your DA, keep it random.
Of course you will want your homepage and money pages to rank – as this is where you want visitors to land – but don’t be so hasty to build only links to homepages and money pages. Typically, bloggers link to other blog posts, to guide the reader to more useful information about a subject.
We recommend building out content assets. These could be:
Google would expect these types of pages to receive lots of regular links from bloggers – but it wouldn’t expect your money pages like products or services to receive lots of regular links unless it was from ads/affiliate recommendations, which these are not.
We recommend a split roughly like this:
- Homepage: 30%
- Money Pages: 20%
- Content Assets (blog posts, infographics etc): 50%
This is just a rough guide and you may want to get slightly more aggressive with your money page targetting depending on the sector you’re in. If you don’t have any content assets it may be worth creating some blog posts or infographics for your campaign.
Anchor text should be kept very natural. Keep keyword anchors to an absolute minimum. 20% is a safe maximum for keyword anchors.
- When linking to your homepage use Brand and URL anchor text.
- When linking to your money pages use a mix of partial match anchors and keyword anchors.
- When linking to content assets use the title of the asset, but keep it mixed and natural.
Please note – we cannot accept geographical anchor text as this appears unnatural within the flow of content and typically bloggers do not want to have unrelated locations within their blog. For example a blog may be based in Boston, but the anchor text in question is ‘Plumber Delaware’.