How To Use Our Services
We’ve created this handy guide for you to get the best from our services.
Every link building service we offer is designed to give natural link mentions of your website and mimic natural viral distribution. These link mentions are used as signals of trust by search engines like Google to determine how visible your web pages should be within search results. Our services are all sold individually meaning you control the variables like links quantities, anchor texts, target URL’s and other granular details. This will ensure you have full control over the kind of link building profile you build for your website.
Before you get started with our link building services ensure you have the below basics of onsite SEO covered.
SEO Friendly URL’s – URL’s which include the keyword or words of what your page is about
User-Friendly Title Tags – Include the keyword. For example ‘Link Building Services for SEO’s | FATJOE’
On Page Headings – Again include your keywords naturally without stuffing them in
Responsive Website Design – This is a must to ensure search visibility on mobile
Site Speed – A slow site speed will decrease your rankings in Google
Internal Links – Internal links help user to navigate and help search engines to understand linked pages
Keywords Within Content – Include your keywords in content without stuffing
Include Rich Media – Rich media such as images and videos are favourable with users and search engines
Blogger Outreach – Our Flagship Service
Visit our blogger outreach service page to view pricing.
Blogger outreach is the process of forging relationships with blog owners to collaborate for the purpose of promoting content, a business, product or service. With our service, we create a piece of content in collaboration with a blog owner to get them to mention your website, product or service editorially within the flow of content. This provides a positive link mention and signal to search engines which in conjunction with all other SEO factors, should help improve your visibility within search results.
See Examples Below:
How many blogger outreach links should I build?
We recommend 5-20 per month (depending on competitiveness of niche and the brand you are promoting).
Typically, websites in low competing keyword niches like ‘Miami Plumber’ would need less links compared to websites competing for terms such as ‘Car Insurance’. This is because big brands (usually financially backed or aged) dominate more national country wide results whereas local business have an opportunity to compete against other local business.
We strongly recommend changing links quantities for blogger outreach each month simply because it ensures a more natural trend in your clients link profile. An example of a month by month quantity for a mildly competitive niche would be: 7,10,13,4,11,5 etc. These example quantities ensure there is no pattern or link building footprint within your link profile.
What DA range should I choose?
Typically, the more competitive the niche, the more authority the sites should have that you are getting mentions from, but we highly recommend to mix DA levels up in each order. You wouldn’t expect all of your links to come from one level of authority.
For example, local sites would have more DA10 placements, but within an order it should be common practice to include a DA20 or even a DA30 into the mix. The same goes with a competitive niche like car insurance. DA30 should be the majority, but within the order a few DA20 and 10’s should be used.
Like quantity, there is no hard and fast rules or processes for varying your DA, keep it random.
What pages should I link to?
Of course you will want your homepage and money pages to rank – as this is where you want visitors to land – but don’t be so hasty to build only links to homepages and money pages. Typically, bloggers link to other blog posts, to guide the reader to more useful information about a subject.
We recommend building out content assets. These could be:
- Blog Posts (like our popular post here on the Fred Update)
- Infographics (like our infographic here proving SEO’s worth)
- Online Tools (like our Blog Title Generator)
- Apps, chrome extensions (like our FATRANK extension)
Google would expect these types of pages to receive lots of regular links from bloggers – but it wouldn’t expect your money pages like products or services to receive lots of regular links unless it was from ads/affiliate recommendations, which these are not.
We recommend a split roughly like this:
- Homepage: 30%
- Money Pages: 20%
- Content Assets (blog posts, infographics etc): 50%
This is just a rough guide and you may want to get slightly more aggressive with your money page targetting depending on the sector you’re in. If you don’t have any content assets it may be worth creating some blog posts or infographics for your campaign.
What anchor text should I use?
Anchor text should be kept very natural. Keep keyword anchors to an absolute minimum. 20% is a safe maximum for keyword anchors.
- When linking to your homepage use Brand and URL anchor text.
- When linking to your money pages use a mix of partial match anchors and keyword anchors.
- When linking to content assets use the title of the asset, but keep it mixed and natural.
Please note – we cannot accept geographical anchor text as this appears unnatural within the flow of content and typically bloggers do not want to have unrelated locations within their blog. For example a blog may be based in Boston, but the anchor text in question is ‘Plumber Delaware’.
Infographic Outreach
Visit our infographic outreach service page to view pricing.
Infographic outreach is the process of forging relationships with blog owners to encourage them to share and publish infographic content. Infographics are visual content assets design to educate on a topic related to your industry. If you don’t have an infographic you can use our infographic design service here. With this service, we’ll outreach to blog owners related to your niche and get them to share and publish an infographic you have created and include a branded mention in the form of a credit link at the bottom of the infographic like ‘Infographic Created by FATJOE.’
See Examples Below:
How many should I build?
The number of infographic outreach placements should coincide with the freshness of the infographic.
If you create an infographic today on a ‘hot topic’ you could expect to achieve more link placements and shares in the first month than you would in the third month. This is because just like news, content can get old and you should mimic this type of natural viral distribution effect to ensure your link profile looks natural.
An example of the number of links you could build to mimic this would be:
- Month 1 – Purchase 19 Infographic Placements
- Month 2 – Purchase 12 Infographic Placements
- Month 3 – Purchase 5 Infographic Placements
The above example would be typical for a low to medium niche however you could extend over 6 months if you like. If the infographic outreach campaign was for a larger national or international brand you could significantly increase the above numbers and then length of promotion to a 12 month cycle.
What DA range should I choose?
Typically, the more competitive the niche, the more authority the sites should have you are getting mentions from, but we highly recommend to mix DA levels up in each order. You wouldn’t expect all of your links to come from one level of authority.
For example, local sites would have more DA10 placements, but within an order it should be common practice to include a DA20 or even a DA30 into the mix. The same goes with a competitive niche like car insurance. DA30 should be the majority, but within the order a few DA20 and 10’s should be used.
Like quantity, there is no hard and fast rules or processes for varying your DA, keep it random.
What pages should I link to?
Infographics will typically link to the home page of the creator of the infographic as the credit link at the bottom of the infographic. For example your link would usually appear like this ‘Infographic Created by FATJOE.’
What anchor text should I use?
Typically as you will get mainly credit type links, these will usually be in the form of a brand anchor variation like FATJOE, Fat Joe, fatjoe.co or something similar. This is a great way to naturalise an unnatural anchor text link profile.
Local Citation Building
Visit our local citation building service page to view pricing.
Local business citations are submissions in Directories like Yell, Yelp, ThomsonLocal and FourSquare. Around half of the submissions provide a link back, and of those that provide a link back, around half will be dofollow.
Local Business Citations will solidify a businesses NAP profile, meaning they will perform better in local listings. The links will also provide a nice healthy baseline for any link profile at the start of a campaign.
See Examples Below:
How many should I build?
Business Citations can be ordered in 25, 50 and 100 submission packages. You could drip feed a submission process by starting with 25 per month or you can get away with doing all 100 in one month as its perfectly natural to expect a website owner to want to list their business in directories without any benefit from local SEO. There are a lot more than 100 website directories for each country however the majority are low quality and possibly not referenced by the big search engines. We tend to focus on the most popular top 100.
What pages should I link to?
Consistency is the #1 priority with business citations therefore we always recomend to only link to your homepage.
Press Release Distribution
Visit our press release distribution page to view pricing.
Press Release Distribution submits a newsworthy press release to multiple media outlets resulting in links back to your website. Releases may get republished over and over for months and even years to come.
Although most if not all of the links are NoFollow, these links provide good diversification to your link profile.
See Examples Below:
How many should I build?
We recommend you do no more than 2 press releases per year for any company. Any more than this could look like a deliberate attempt of link manipulation.
What pages should I link to?
We highly recomend linking to a home page or to the original press release on your website. This will ensure the press release looks natural and not designed to promote a particular web page for the purpose of rankings. The value of the links and mentions will still be passed through the flow of your internal link architecture.
What anchor text should I use?
We only allow URL link or the brand name will be linked in some outlets.