How To Use Our Services

We recommend 5-20 per month (depending on competitiveness of niche and the brand you are promoting).

Typically, websites in low competing keyword niches like ‘Miami Plumber’ would need less links compared to websites competing for terms such as ‘Car Insurance’. This is because big brands (usually financially backed or aged) dominate more national country wide results whereas local business have an opportunity to compete against other local business.

We strongly recommend changing links quantities for blogger outreach each month simply because it ensures a more natural trend in your clients link profile. An example of a month by month quantity for a mildly competitive niche would be: 7,10,13,4,11,5 etc. These example quantities ensure there is no pattern or link building footprint within your link profile.

Typically, the more competitive the niche, the more authority the sites should have that you are getting mentions from, but we highly recommend to mix DA levels up in each order. You wouldn’t expect all of your links to come from one level of authority.

For example, local sites would have more DA10 placements, but within an order it should be common practice to include a DA20 or even a DA30 into the mix. The same goes with a competitive niche like car insurance. DA30 should be the majority, but within the order a few DA20 and 10’s should be used.

Like quantity, there is no hard and fast rules or processes for varying your DA, keep it random.

Of course you will want your homepage and money pages to rank – as this is where you want visitors to land – but don’t be so hasty to build only links to homepages and money pages. Typically, bloggers link to other blog posts, to guide the reader to more useful information about a subject.

We recommend building out content assets. These could be:

• Blog Posts (like our popular post here on the Fred Update)
• Infographics (like our infographic here proving SEO’s worth)
• Online Tools (like our Blog Title Generator)
• Apps, chrome extensions (like our FATRANK extension)

Google would expect these types of pages to receive lots of regular links from bloggers – but it wouldn’t expect your money pages like products or services to receive lots of regular links unless it was from ads/affiliate recommendations, which these are not.

We recommend a split roughly like this:

• Homepage: 30%
• Money Pages: 20%
• Content Assets (blog posts, infographics etc): 50%

This is just a rough guide and you may want to get slightly more aggressive with your money page targetting depending on the sector you’re in. If you don’t have any content assets it may be worth creating some blog posts or infographics for your campaign.

Anchor text should be kept very natural. Keep keyword anchors to an absolute minimum. 20% is a safe maximum for keyword anchors.

• When linking to your homepage use Brand and URL anchor text.
• When linking to your money pages use a mix of partial match anchors and keyword anchors.
• When linking to content assets use the title of the asset, but keep it mixed and natural.

Please note – we cannot accept geographical anchor text as this appears unnatural within the flow of content and typically bloggers do not want to have unrelated locations within their blog. For example a blog may be based in Boston, but the anchor text in question is ‘Plumber Delaware’.

The number of infographic outreach placements should coincide with the freshness of the infographic.

If you create an infographic today on a ‘hot topic’ you could expect to achieve more link placements and shares in the first month than you would in the third month. This is because just like news, content can get old and you should mimic this type of natural viral distribution effect to ensure your link profile looks natural.

An example of the number of links you could build to mimic this would be:

• Month 1 – Purchase 19 Infographic Placements
• Month 2 – Purchase 12 Infographic Placements
• Month 3 – Purchase 5 Infographic Placements

The above example would be typical for a low to medium niche however you could extend over 6 months if you like. If the infographic outreach campaign was for a larger national or international brand you could significantly increase the above numbers and then length of promotion to a 12 month cycle.

Typically, the more competitive the niche, the more authority the sites should have you are getting mentions from, but we highly recommend to mix DA levels up in each order. You wouldn’t expect all of your links to come from one level of authority.

For example, local sites would have more DA10 placements, but within an order it should be common practice to include a DA20 or even a DA30 into the mix. The same goes with a competitive niche like car insurance. DA30 should be the majority, but within the order a few DA20 and 10’s should be used.

Like quantity, there is no hard and fast rules or processes for varying your DA, keep it random.

Infographics will typically link to the home page of the creator of the infographic as the credit link at the bottom of the infographic. For example your link would usually appear like this ‘Infographic Created by FATJOE.’

Typically as you will get mainly credit type links, these will usually be in the form of a brand anchor variation like FATJOE, Fat Joe, fatjoe.co or something similar. This is a great way to naturalise an unnatural anchor text link profile.

Business Citations can be ordered in 25, 50 and 100 submission packages. You could drip feed a submission process by starting with 25 per month or you can get away with doing all 100 in one month as its perfectly natural to expect a website owner to want to list their business in directories without any benefit from local SEO. There are a lot more than 100 website directories for each country however the majority are low quality and possibly not referenced by the big search engines. We tend to focus on the most popular top 100.

Consistency is the #1 priority with business citations therefore we always recomend to only link to your homepage.

We recommend you do no more than 2 press releases per year for any company. Any more than this could look like a deliberate attempt of link manipulation.

We highly recomend linking to a home page or to the original press release on your website. This will ensure the press release looks natural and not designed to promote a particular web page for the purpose of rankings. The value of the links and mentions will still be passed through the flow of your internal link architecture.

We only allow URL link or the brand name will be linked in some outlets.