Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy.
They can convey a brand’s message in a way that looks great and resonates with audiences.
In the era of content marketing, demand for these services is soaring with 91% of marketers planning to use video in their campaigns in 2023.
But consistently producing high-quality video and design in-house can be challenging.
That’s why you should consider outsourcing video editing and design to help you grow your services and meet increased client demand.
In this article, we’ll cover:
- The benefits of outsourcing video and design
- How to outsource effectively
- How to incorporate these services into SEO packages
Why Should You Outsource Video Editing, Production and Design
Video is fast becoming the most-consumed content format.
The world’s second most visited website is YouTube:
If your clients haven’t added video to their marketing mix, they’re missing out. It’s one of the best ways to connect with audiences and drive brand awareness.
Here are a few key video marketing stats:
- 72% of consumers prefer to watch a video about a product than read a product description.
- 90% of consumers say that video has “helped them make purchasing decisions.”
- Video has the highest ROI of any media format:
In short, video content is awesome. And your clients should be using it.
Whether you are an established marketing agency, or are starting your own digital marketing agency, it’s vital that you offer video services to your clients to ensure they don’t miss out!
But, meeting client demand for high-quality video content and design can be challenging.
It’s Difficult to Scale Video and Design Services In-House
There are several reasons why scaling video production and design in-house isn’t easy.
First, you need to hire people with the necessary expertise.
Design and video production encompasses a wide range of specialized skills. You’ll need editors, graphic designers, animators, and other specialists to produce videos.
Finding professionals with expertise in these areas can be challenging.
Even if you put together a great small team, these creative processes often involve numerous post-production revisions. That can make it difficult to meet deadlines across multiple projects.
When demand surpasses your capacity, it can lead to missed opportunities and potential loss of clients.
The only SEO agency model that scales:
👉 Link Building
— Joe Davies (@fatjoedavies) July 14, 2023
Expand Capacity And Offer New Dimensions
Collaborating with external specialists can help you take on projects that may be beyond the scope of your in-house team.
Video and design aren’t the only services you can outsource. You might want to consider outsourcing link building, content writing, and other creative services.
There’s also more flexibility with outsourcing. Whether you need video content for a seasonal campaign or a series of designs for a new product launch, you can scale up capacity when needed and scale it back during quieter periods without issues.
Offering Clients A Comprehensive Content Marketing Strategy
A successful content marketing strategy involves more than just written blog posts.
According to Wyzowl’s latest video marketing survey, 96% of businesses see video as an important part of their marketing strategy:
Adding video production and design can help you create a more comprehensive content marketing strategy for your clients.
Video content can support your marketing goals through each stage of the sales funnel.
At the top of the funnel, explainer videos are a great way to simplify complex concepts. You can educate audiences and build brand authority.
Further down the funnel, you can create testimonial videos featuring satisfied customers sharing their experiences. This content can be a persuasive tool to build trust and boost conversions.
Video content can accompany your content and customers at every stage of the sales funnel to help promote brand awareness, push brand values and services, and secure sales.
How To Outsource Video and Design
Outsourcing video and design can help you scale your agency exponentially. Here’s how to make the outsourcing process as smooth as possible:
Find Reliable Vendors
Look for vendors with a proven track record of consistently delivering high-quality work and meeting deadlines.
Pay attention to their past work and the industries they have experience in.
Ideally, you want to see past video projects similar to the ones your agency typically handles. This will help you judge how well their style and approach align with your client’s needs.
Remember, a clear brief can help bridge the gap between the vendor and your client’s industry. Focus on ensuring they can deliver the style you want with the right leadtimes.
Client testimonials and reviews can help judge a vendor’s reliability and performance. Look for evidence of strong communication skills, ability to meet deadlines, and the overall quality of their deliverables.
Set Clear Deliverables
Once you’ve found a vendor, the next step is to set clear deliverables.
Two of the biggest challenges businesses face when outsourcing are missed deadlines and failure to follow instructions.
Make sure everyone is on the same page regarding project expectations. Providing specific guidelines minimizes the risk of miscommunication.
Here’s how to set clear deliverables:
Specify Project Scope
Outline the specific video or design tasks that need to be completed. That includes the type of content required and the desired outcomes.
Establish Timeline and Milestones
Set realistic timelines for the project and establish milestones for key stages of the creative process. You can set milestones for script approval, storyboard development, rough drafts, and final delivery.
This will help you track progress and deliver the project to the client on time.
Define Revisions Policy
Revisions are rare if you have a clear project brief. But it’s important to establish how many revisions are allowed for each deliverable.
The last thing you want is endless back-and-forth with a client with what you hoped would be a consistent and scalable service.
Be clear and consistent with your revision policy
Set a Clear Briefing Process for Consistency
Consistency is key to maintaining your clients’ brand identity across all your marketing efforts and channels.
A recent survey found that 68% of businesses say brand consistency has contributed to 10% or more revenue growth.
Before sharing project details, gather comprehensive information about your client’s brand, target audience, industry, and marketing goals. Face-to-face meetings and questionnaires can help you understand their brand voice and unique selling points.
With this information, you can create a comprehensive creative brief that outlines all the essential details of the project.
The brief should include:
Provide a summary of the project, its purpose, and the desired outcomes. This should include the type of content required and the platform where the content will be used.
Some platforms have specific requirements that your content will need to meet.
Describe the target audience demographics, interests, and pain points.
Share your client’s guidelines on logo usage, color palette, typography, and other visual elements.
Establish a set of guidelines for the tone of voice. Is your client’s tone professional or informal?
It’s also important to define the pace and energy level of the content. Should it be fast-paced and energetic or calm and contemplative?
Examples and references can help communicate the desired style of the content. You can share past content or competitors’ content that reflects the style your clients want to achieve.
How to Build Design And Video Services Into SEO Packages
Adding design and video creation services to your SEO packages can help you improve campaign performance and delight your clients.
Here’s how to do it:
And it’s easy to do.
Choose a popular existing blog post and send the URL to your video vendor. They will convert the blog post into a short script and create a video based on the content.
In some cases, you can shoot the raw footage yourself and outsource video editing services.
Then, you can add the video to the blog page and post it on YouTube and other platforms.
This will enhance the overall quality of content. It can also improve search engine rankings.
Google often shows videos in search results. If you can claim a spot in the video section of the search engine results page (SERP), you can maximize your visibility for relevant keywords.
Just remember, there is a whole world of platform-specific Youtube SEO that you’ll have to navigate to get your videos on top within Youtube’s own results. From there you’ll likely then see them appearing highly for related terms within Google’s search results.
You can also enhance blog posts with eye-catching visuals and infographics. These elements make the content more shareable on social media.
Smaller graphics can also be picked up in featured snippets, helping your clients catch searcher’s eyes.
Consider bundling these additional services together to create packages with different price points. This allows clients to choose the package that best suits their needs and budget.
Create ‘Shareables’ for Organic and Built Links
Creating shareable infographics and video content can be a super effective way to attract backlinks and shares on social media.
Video has become the most used form of content marketing. Statistically people are twice as likely to share video with others more than any other type of content. It’s word of mouth Marketing’s new bestie.
— Beyoncé Of Marketing✨ (@JunaeBrown) June 13, 2020
You can create educational videos, industry insights, corporate videos, or compelling storytelling that resonates with the target audience.
Dollar Shave Club is a great example.
In 2012, their first video ad went viral, making the brand a household name overnight.
The video broke the expectations people have about shaving commercials.
As of 2023, the video has attracted over 28 million views and over 9.3K backlinks from 3.5K domains.
You can encourage users to share your visual content by adding social sharing buttons and calls to action.
Grow Your Agency By Outsourcing Video And Design
Video content creation and design should be part of your client’s digital marketing strategy. You’re losing out on revenue if you’re not offering those services.
You can add value to your service offerings, deliver better results, and claim a bigger chunk of your client’s marketing budget.
We get it, though; it’s tough to pivot to offering video and design services, especially if you’re primarily an SEO agency or focus on traditional marketing instead.
It can involve hiring brand-new teams, onboarding new people, and even then, it can be too clunky and slow to scale in the face of increased demand.
The solution is instead to outsource to a company like us here at FATJOE. We’ve set up clear product packages to produce clear deliverables that you can resell with confidence.
If you haven’t already got one, just create a free account and start ordering our scalable video and design services today!
Head of Content
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