See more articles

What Is White Label SEO? The Secret To Help Agencies Grow

Growing an SEO agency isn’t easy.

Keeping up with the demands of managing multiple clients and delivering consistent results can be overwhelming.

That’s where white labeling can help.

White labeling allows your agency to offer a wide range of SEO services without performing all the work in-house.

Becoming a white label SEO reseller can significantly ease your workload and help you scale your agency.

In this guide, we’ll explore what white labeling is and why we think it’s the ultimate solution for fast yet sustainable agency growth.

We’ll cover:

  • What white labeling is
  • The benefits of white label SEO
  • Services that can be outsourced with white labeling
  • How to choose the right white label partner
  • How to integrate white label services

What Is White Labeling?

White labeling is when one company produces a product or service that other companies rebrand and sell as their own. In the SEO industry, an agency can partner with a white label provider to deliver SEO services without doing all the work internally.

The white label provider handles the tasks, and your agency presents the deliverables to clients under your brand name.

White labeling can help you offer a more extensive range of SEO and digital marketing services, even if you lack the expertise or resources to complete the work in-house.

For example, if your team excels at content creation but lacks experience in link building, a white label provider can fill in the gap.

Your clients receive a more comprehensive SEO package, and your agency can offer more services and increase revenue.

Benefits of White Labeling for SEO Agencies

FATJOE graphic The Benefits of White Labeling for SEO Agencies

Partnering with a white label SEO provider can provide a bunch of advantages for a growing agency:


As you grow your client base, the demands placed on your team increase. That can stretch your internal resources.

White labeling allows you to meet this demand without hiring additional employees. If you land more clients or take on a large project, you can quickly scale your capabilities.


Hiring and training a full team of SEO experts can be expensive. A recent Backlinko study found that the average annual salary for an SEO is $60k:

SEO Annual Salary graph

And you also need to consider the cost of the hiring process, equipment, and training. Indeed currently estimates the cost of a new hire to be $4,000 – $20,000, excluding salary and benefits.

White labeling offers a cost-effective alternative. With minimal upfront costs, you can access a pool of experienced professionals.

You can invest the savings in marketing and client acquisition to help you grow your agency.

Access to Expertise

SEO is a broad industry with many specialized areas like technical SEO, content creation, and link building.

Hiring and retaining experts in all of these areas can be challenging. In a recent survey by Semrush, businesses ranked a lack of in-house expertise as the number one reason for outsourcing marketing activities:

Reasons behind marketing outsourcing

A white label provider can help you access SEO professionals with the specialized skills you need to deliver outstanding results for your clients. You can offer a high-quality service across all aspects of SEO.

Focus on Agency Growth

Outsourcing SEO to a white label provider allows you to focus on growth. Client management, strategy, and client acquisition are the tasks that will really make an impact on your agency.

With your white label partner handling deliverables, you can focus on growing your business.

Services That Can Be Outsourced Through White Labeling

Here are the key services that you should consider outsourcing through white labeling:

Keyword Research

Keyword research is an essential component of any SEO strategy, but it’s also one of the most time-consuming tasks.

A recent survey found that over 36% of SEOs spend most of their time performing keyword research:

How SEOs spend time graph

Outsourcing keyword research to a white label provider can help you reclaim that time.

The service provider will use SEO tools to analyze the search volume, competition, and relevance of keywords to your client’s business. You’ll get a detailed report like the example below:

FATJOE keyword research example

Outsourcing keyword research frees up your time while helping you target the most effective keywords for your clients.

Content Writing

Creating high-quality SEO content is a specialized and time-consuming task. That’s why it’s one of the most popular marketing tasks to outsource.

Content marketing outsourcing graph

Image Source

As your agency takes on more clients, the demand for content will increase.

White label content writing services can scale to meet your needs. Instead of overloading your in-house SEO team, you can outsource.

This can also help you access content writers specializing in your client’s industry.

Check out our guide on outsourcing content writing for step-by-step instructions on using a white-label content provider.

Link Building

Backlinks are essential for improving search engine rankings. They signal to search engines that your client’s site is credible and authoritative.

However, if you’ve worked on any link building campaigns, you’ll know that securing high-quality links is a challenge.

Link building is a task that many companies and agencies look to outsource to specialists.

Outsourcing link building stats graph

Image Source

White label SEO providers handle the process of reaching out to relevant sites, negotiating placements, and securing backlinks on behalf of your clients.

And many link building providers have established relationships with authoritative websites. They can help you secure links that offer real value much faster.

Check out our guide on how to outsource link building for expert tips on how to get quality backlinks for your clients.

Digital PR

Digital PR is all about building a brand’s online presence through media coverage, mentions, and high-quality backlinks – the stuff that Google loves.

But this type of SEO campaign requires a ton of resources and hard work. It’s something that many agencies struggle with.

A recent survey found that getting responses from journalists and a lack of resources are the biggest PR challenges that companies face:

PR comms graph

Outsourcing digital PR to a top white label agency can help you overcome these challenges.

Many providers have established relationships with publications. They also know how to craft compelling press releases and pitch stories to journalists that attract media attention and secure placements on high-authority websites.

Your agency can enhance your clients’ visibility without having to build these media relationships from scratch.

Local Citation Building

Outsourcing local citation building to a white label provider can save you time and resources while boosting your client’s visibility in local search results.

You can quickly get your client listed in relevant and authoritative local directories.

The provider will also make sure that your client’s business information (name, address, phone number, and website) is accurately listed across directories, review sites, and social media platforms.

This consistency is crucial for local SEO.

Check out our local SEO guide for more actionable advice on how to dominate local search results.

SEO Audits

An SEO audit is a crucial step in any search engine optimization project. It’s an evaluation of the SEO performance of a website.

This includes on-page elements like content quality, keyword usage, meta tags, and off-page SEO factors like backlinks, directory listings, and Google reviews. It also covers technical SEO aspects like site speed and mobile-friendliness.

You can outsource this task to white label SEO agencies. After completing the audit, they will deliver a detailed report.

The report should outline any SEO issues and provide actionable recommendations.


Infographics are a great way to communicate data and information in a visual and easily digestible format. They are also highly shareable.

That makes them super effective for link building campaigns.

If you don’t have the time or skillset to create these linkable assets in-house, you can outsource to a white label graphic designer.

Video Content Creation

Video content is an increasingly important part of digital marketing strategy. According to the latest data from Wyzowl, 91% of businesses now use video as a marketing tool.

However, you need equipment, editing software, and a skilled team to create video content in-house. That’s why only 7% of companies exclusively use internal resources for video marketing content creation:

Most effective video marketing resources

Partnering with a white label provider can be a faster and more efficient way to produce high-quality videos.

Here at FATJOE, we offer a 7-day turnaround for our video content services.

Discover more details on how to use white label video content in our comprehensive guide on outsourced video design.

How to Choose the Right White Label Provider

Here are the key things to keep in mind when you’re choosing a white label SEO partner:


Look for a provider with a proven track record in the SEO industry.

Ask about their experience handling the tasks you’re looking to outsource. You can also request case studies and examples of their previous work.

A provider with experience and a portfolio of successful projects is more likely to deliver high-quality work for your agency.

Testimonials and Reviews

Look for testimonials or reviews from other agencies that have used their services.

You can check their website and look for reviews on third-party platforms like Google and Yelp.

FATJOE reviews example

Keep an eye out for any recurring issues in the reviews. It’s unlikely that every review will be positive, but consistent comments about missed deadlines or poor communication are red flags.

Scalable Services

You want a white label SEO firm that can scale its services to accommodate your agency’s needs. As you increase your client base and take on more projects, you may want to outsource more work.

The provider should be able to keep up with the demand without compromising on quality.

Turnaround Times

Timely delivery is crucial for maintaining client satisfaction.

Make sure the provider can commit to meeting your deadlines without compromising the quality of their work.

For example, here at FATJOE, we offer a 48-hour turnaround for our content writing services.

FATJOE Content Writing services screenshot

Reliable turnaround times will help you keep your promises to your clients and maintain a strong reputation.

Flexible Contract Terms

Avoid signing any long-term contracts that lock you into a partnership with a white label SEO agency.

You don’t want to be stuck with a provider who fails to deliver work that meets your standards.

Look for flexible white label SEO packages that allow you to scale services up or down based on your needs.

How to Integrate White Label Services

Here’s a quick breakdown of how to integrate white label SEO services into your agency’s operations.

Check out our guide on outsourcing SEO for more in-depth advice.

Establish Clear Communication Channels

Communication is key to every working relationship.

You want to establish clear lines of communication right from the get-go. This means regular updates and feedback sessions with your white label provider.

Consider adding your white label partner to your project management tool. The provider might also have a dashboard or tool to help you track project progress.

For example, FATJOE customers can track all of their orders in a unified dashboard.

FATJOE dashboard screenshot

Set Clear Expectations and Deliverables

Before you outsource any projects, make sure you’ve clearly defined what you need from your white label provider. This includes the scope of work, deadlines, and specific deliverables.

The more detailed you can be, the less likely there will be any misunderstandings.

If you haven’t already, consider creating SOPs for the tasks you want to outsource.

Maintain a Strong Quality Assurance Process

You need to have a robust quality assurance process in place. It’s never a good idea to blindly pass on outsourced work to your clients.

In a recent survey, quality of work was ranked as the number one challenge when outsourcing:

Quality of work challenge graph

Image Source

Review and vet work before it lands in your client’s inbox.

This extra layer of scrutiny helps protect your client relationships and your agency’s reputation.

Provide Feedback

Constructive feedback can help the provider deliver work that consistently meets your standards. This is especially important at the beginning of the working relationship.

Give detailed comments about what you liked and what could be improved. And make it easy for the provider to ask questions and seek clarification if they have any issues.

This will help them understand your standards and what a successful project looks like.

Here at FATJOE, you can request your favorite writers as part of our Pro Blog Writing Service. It makes it easier to maintain consistency and build a collaborative relationship with your outsourced writing team.

Scaling Your Agency with White Label SEO

Partnering with a white label provider allows you to deliver a wide range of high-quality SEO services without handling every task in-house.

It’s a powerful strategy for agencies looking to expand their service offerings.

You can help your clients achieve the best possible results while you focus on client relationships and growing your marketing agency.

Joe Davies
Joe Davies

Co-Founder and CEO of FATJOE

View All Posts

Become a Pro at SEO

Join 65,000 others and learn the secrets to SEO success with our weekly blog posts.