40+ Ways To Get More SEO Leads & Win Clients in 2022

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How to target new SEO clients and generate new SEO leads

(Updated for 2022)

We’re going to tell you how to find SEO clients for your agency.

Finding SEO clients in any consulting business is not always easy.

Having years of experience running an SEO agency a few years ago, we set out on a mission to find out how to get SEO clients consistently.

We’ve compiled this VERY ACTIONABLE list of ideas you and your agency can implement today to get more clients.

We can almost guarantee that there are many that you haven’t tried before, or even thought about.

Check out our video summary:

Contents show

#1 Offer Free Social Business Page Creation

This is something we’ve seen other agencies do to great effect and works particularly well with local clients. Setting up all of the basics like claiming the brand name, creating a cover photo, implementing a profile picture and setting up opening hours. It’s pretty straight forward for us savvy marketers to set these up and they can be up and live within 30 minutes. Once a potential client sees how awesome you are, it’s just a case of you introducing them to the plethora of other services you offer.

A Screenshot of a Facebook business account

#2 Offer Free SEO Audits

Give potential targeted clients real valuable actionable data and as well as highlighting areas for improvement tell them what they are doing right, they’ll love you for it. Giving them a call and really going out your way will also help infuse trust and confidence. 80-90% of companies won’t follow up begging you for an SEO contract, but that odd one or two that do, will really be worth your time. In past agency experience, we found a 3 step process of sending, following up with a call/email and then trying to arrange a meeting works best.

an example of a website health score from Ahrefs

#3 Hold Local Free Marketing Training Events

You can do this at your local bistro or even at your office, if you’re able to, of course! Alternatively, these can be held virtually via Zoom or Google Hangouts. Give out free marketing advice, actionable marketing tips and company-branded literature. Companies will look at you as an authority on marketing and will get in touch when they need help. Some may even ask you to manage their marketing right there on the spot, this happens more than you might think.

Free marketing event to get more SEO clients

#4 Attend Trade Shows (Not Just SEO)

This is one for post-pandemic! However, don’t just attend the SEO Events where there are umpteen other SEO Agencies. Think outside the box a little, most ‘business conferences’ about startups, accounting, HR etc are all places where you can mingle and network with your target audience. Even having a trade show stand at these events will put you at the forefront of business looking for ways to improve their company.

A photo of FATJOE attending a trade show to get more SEO clients

#5 Send Out Cakes, Donuts, or Branded Sweets

FATJOE did this in our early days and new SEO clients love them, who doesn’t? Now we send out branded swag packs filled with all kinds of FATJOE merchandise and tasty treats!

A photograph of the latest FATJOE swag box

#6 Create a Business Marketing Facebook Group

Create the go-to social place for business owners and marketers to ask questions and learn. Share ideas, create content and shamelessly include links to your SEO agency as the creators of the page, but don’t overdo it.

Facebook Login Page for getting more SEO clients

#7 Write a Free Downloadable eBook

Don’t be afraid of giving great things away to potential SEO clients for free. Most of your target audience probably won’t actually implement any advice, you’ll find they need someone to do it for them, and this will put you in a good position for being approached. Make sure you use this to collect contact details so that you can get in touch with invested engagers. You can plug this online, via Adwords, via Facebook, Twitter, LinkedIn, and even your local seminars and Facebook Groups you’ve just set up 😉

A graphic showing someone downloading an ebook from a business looking to get more SEO clients

#8 Build a High-Quality Business Directory

Just like Yell, but maybe smaller. Give businesses the opportunity to list themselves for free then follow up with advice on how to market their business more effectively locally. You can make directories as big as you like or as targeted as you like, maybe just for your local area. With very little marketing behind it, they often magically attract business listings. A good tip would be to include ‘Free Business Directory’ in your title tag and target around these keywords for organic visibility.

A list of Business Directories in the Google SERPs

#9 Offer Generous Free Trials

Let clients try your service on low competing or local keywords. Show the clients results in the short term and then negotiate a longer-term contract once you have proved yourself. Be bold!

A screenshot of the SEMrush homepage with CTA buttons to a free trial

#10 Offer Guarantees and Be Outrageous

Even though there are no guarantees in the world of Google, this is not music to old school bosses’ ears. Make a guarantee anyway, and cut your losses if it doesn’t work out. Broader guarantees such as a 20% increase in organic website traffic or 10% of your keywords on page 1, work better than guaranteeing ‘keyword x’ will be at position 1 in 2 weeks time. Business owners want to see how such a service will affect their bottom line so offer a realistic and achievable guarantee that will mean something to them.

A graphic showing a businessman offering a guarantee and positive results

#11 Introduce a Tell-a-Friend Referral Scheme

Who do business owners know? Other business owners. Encourage them to talk about you and your services. Don’t just offer money off or free services, give something away that will excite them, an iPad, a free weekend away, or a free meal at a fancy restaurant. Referrals go a long way; the more selling you can get your clients to do, the more time you can spend on keeping clients happy and getting results.

A group of friends working together at a coffee shop

#12 Create Valuable Marketing Videos

Follow the lead from Moz Whiteboard Friday and give away some of your secrets and generate some interest. Videos really help to engage with your potential audience especially in a market where some businesses might not truly understand the concept of SEO. Remember to feed the video traffic back to your website.

A screenshot of the video created by FATJOE about link whisper

#13 Write a Weekly Blog

But don’t blog about boring or generic SEO stuff. Come up with a concept for your blog (Like 5 Nugget Friday) and be consistent with it. For example, some companies write once a week and release that on a particular day. Don’t forget to push the content across your various marketing avenues. Spend only 30% of your time creating the blog and 70% or more promoting it. The more you promote it the more traffic you’ll get and the quicker it will organically grow. You might even land a few links 🙂

A screenshot of FATJOE's blog

#14. Make Friends in Your Local Area

On a personal level, get to know other people in your local area and in online business communities. Help them with marketing and web issues where possible and you’ll quickly find that the more you help, the more they’ll talk about you to their executive friends. It’s something you see in forums all the time. Encourage your staff to represent your brand in this way. In fact, allocate them each an important business forum to help out in and see how competitive they get.

3 people working together in a coffee shop

#15 Be an Opportunist (Identify Website Issues)

Why not randomly browse through the web and genuinely help businesses out. Found any duplicate content? Missing title tags? Let the site owner know as a friendly member of the Internet community. Again, this method may not always have a direct effect on getting clients, but being nice has magical effects on word of mouth and karma if you believe in that stuff!

Graphic showing a businessman presenting a website audit

#16 Be One of the First for Breaking SEO News

New Google update? New Google SEO tool? Has a Google representative said something vaguely useful again? Be the first to write about it and comment on it. This could get picked up on by savvy business owners who may take a liking to you.

Breaking News Videos & Blog Posts on the FATJOE website, Social & Youtube channels

#17 Build a Resource for Business Owners

A marketing resource for business owners could really give you the edge over other marketing agencies – a place where they can learn to do simple things like creating a Facebook page’, submitting to Google Places or changing their title tags will gain a lot of interest from your target market.

A GIF of the FTAJOE Agency Academy for educating new SEO clients

#18 Start an Affiliate Program

Pay commission on client referrals. This will encourage other websites and bloggers to refer your SEO services to their reader base or customers. If you know a lot of people in business who have a crossover market for SEO, this will definitely be what you need to put in place to give a little reward to referrers.

A screenshot of the overstock affiliate program

#19 Hookup with Local Web Designers

The thing is, web designers are obviously great at web design but not always great at SEO. Web designers get asked all the time about SEO. Wouldn’t it be great if you hooked up with some local web designers so that you could service their clients SEO needs once their site had been built?

a graphic of web designers

#20 Start a ‘Local Marketing’ Alliance

Get your local ‘offline marketer’ (the leaflet guy), your local web designer, and your graphic designer. Get a signs and graphics guy. Add yourself, and you have an ‘alliance’. Within this alliance you can refer customers to each other, host marketing meetups (virtual & in-person), share ideas in a mastermind group, or even start a super-site with a collective investment, where together you can serve every marketing need in your local target market.

Friends forming an alliance to create a group of marketers to attract more clients

#21 Offer a ‘White Label’ Service

A lot of web designers and even other SEO companies might be interested in white labeling your services if they’re scalable and yield results just in the same way FATJOE is a White Label SEO Reseller to SEO Agencies. This is beneficial to you because a) You won’t have to deal with the customer directly or sell direct to them and b) They won’t have to do the work, or train staff or keep up to date with the latest best practices.

An Example of FATJOE offering white label products

#22 Get Accredited (Google Partners)

Accreditations go a long way. There are few that are ‘credible’ in the SEO world, but Google Partners is an ideal one, and there are a few more around which you may want to consider doing to get a few little badges of professionalism on your site. Look out for business accreditations too as these will induce trust from other business owners.

An example of an accreditation you can get to get more SEO clients

#23 Become a Public Speaker

Speaking at SEO conferences, marketing ones, and business seminars will get you noticed, give you authority, and get people talking. In a world where gatherings are few and far between, many conferences are heading online so the opportunity still exists! You’ll have to apply to speak, and there may be a fee, but the return in clients, (should you have an interesting presentation), will be infinitely valuable.

Public Speaker conference

#24 Make Friends with other SEO Companies

Make your ‘competitors’ your friends, not enemies. Take this example from Xbox; just look at the number of retweets and likes that this ‘friendly’ post received:

A screenshot of a twitter post from Xbox to Playstation which went viral

It’s amazing how much each SEO company varies and how some will only take on certain types of clients. Some may only service certain areas, while others only want to service low-level “package SEO” clients. By having an alliance with various SEO agencies across the country, you can refer each other for your ‘specialist’ kind of work. While it may not happen often, there are many other benefits to having friends from other SEO Agencies such as being able to share ideas, knowledge, and secrets to success.

#25 Do free SEO work for Charities

Taking on a local or national charity as a new SEO client and offering free SEO and social work on their site is not only a lovely and noble thing to do, but it will also project a certain amount of ‘good vibes’ to potential clients. Remember to ask for a link or badge on their website and write case studies about your work with them.

A graphic showing a marketer offering a charity free SEO services

#26 Offer More Than Just SEO

Sometimes your potential clients won’t know they’re looking for SEO. Old school bosses may refer to a more holistic marketing service. There are a few things you can do. Either talk about other services you could offer such as social page creation, pay per click advertising or you could repackage your services and simplify the terms you use to ‘Internet Advertising’ or ‘Web Marketing’. This might capture those ‘old skool’ bosses that just don’t get SEO yet.

A screenshot of the Google SERPs showing a variety of digital marketing agency PPC ads

#27 Get News & Press Coverage (Locally or Nationally)

If you are doing great things for local businesses, or some charity SEO work, or even just something awesome in general, you can call the papers and try and get a story. Generally, local papers will run a local story if it’s interesting enough and even if it isn’t, make it sound interesting! Once you get a feature, use those news company logos and mentions on your website and in your literature and this might make you stand out! If you’re looking for some tips on how to prepare your Press Release take a look at our blog post on How to Write a Winning Press Release.

FATJOEs press release distribution service which can help you get more SEO clients

#28 Write Guest Posts on Business Websites

Don’t just publish topics on SEO blogs, try Guest Posting on other business blogs about general business marketing advice. Guest posting is a great way to become an authority in your niche but becoming an authority in a general business niche is much more likely to yield your client interest.

Guest posting diagram to further explain how guest posting works

#29 Display Clientele Logos on Your Website

Ask your clients if you can put their logos on your website. This will work wonders for your ‘social proof’.

An example of Moz deploying their clients on the homepage of their website to attract new clients

#30 Publish Results Based Case Studies

With the permission of your clients, publish case studies on successful SEO campaigns, and reveal everything from start to finish. While gaining respect from fellow SEO professionals, you will also generate a lot of interest from potential clients in similar situations and niches. This material will make it easier for your sales teams and executives to attract new clients.

A screenshot of the case studies on Hubspot

#31 Gather Up Testimonials (Video if Possible)

Video testimonials are absolutely awesome! It’s a well known fact that videos are more engaging than written content. This applies to testimonials, too. However, if videos aren’t possible to gather, written ones, signed by the Owner, CEO, or an authoritative person in that company will go a long way to giving your company some ‘Social Proof’, and you can always include them as part of another video by having a voice artist read them out over the clip. Testimonials could be the decider when a potential client is viewing your website or marketing content.

An Example of a video testimonial created for FATJOE

#32 Offer a One-Off No-Commitment SEO Service

Sometimes you need a loss leader. An easy to understand, one-off price product. You could offer a ‘local booster’ in which you submit the site to Google Local and a handful of directories for a fee. Or maybe you could offer a Free Press Release Service. Whatever it may be it will serve as a loss leader to your SEO contract plans.

A screenshot of Google My Business

#33 Run Online Competitions with Prizes

Running competitions socially (on Facebook, Twitter, and your own blog) will generate some interest around your brand. You can ask technical SEO questions on Social Networks and the correct answers get entered into a prize draw. All this will help build your brand, be recognised as an authority, and generate interest in the subject of SEO.

A photograph of the latest FATJOE swag box

#34 Write a Book and Get it Published

This one is certainly a long-term investment, but an investment nonetheless. Getting a book published is easier than ever nowadays with self-publishing options available with very little investment. Write a book with your team, about SEO or marketing and get it on Amazon and similar bookstores. This immediately thrusts you into the realms of SEO authority and business owners will want to work with you. Brag about your book on your Agency website.

A screenshot of the SEO books available on Amazon

#35 Offer to Create Free Content

Offer to create free content for potential clients and explain the benefits of blogging and how content creation can have a positive impact on their SEO efforts and Brand.

Building links, brand awareness, establishing the business as a thought leader in their industry, social interaction, etc, sell these benefits and then let them know you can handle all of that for them.

an example of a FATJOE blog post

#36 Participate in Business Forums & Social Media Groups

Truth is, this is where a lot of business owners hang out and seek answers to their business questions. You will be surprised by the amount of marketing advice required in such forums and groups.

A graphic showing people chatting in forums

#37 Sponsor Marketing and Business Events

Another one for a post-pandemic world, this can be pretty expensive for small agencies but well worth it in the long term. You are getting your brand under the noses of thousands of hungry business buyers. Go to conferences where your target audience will be.

A photo of FATJOE attending a trade show to get more SEO clients

#38 Create Free Tools Useful for Business Owners

Similar to what we did with our FATRANK keyword checking tool, Infographic Embed Code Generator, and Blog Post Title Generator. Find out what tools may be useful for your target market and create one for free. If it’s the software you create, collect contact details and email addresses for your mailing list.

An example of tools available for potential new clients

#39 Send Postcards with Useful Information

For example, send a postcard picture of your team or brand to a potential client and tell them where they rank for their most relevant keyword. If they are interested in ranking higher, you may get back a handful of enquiries. Branded postcards are cheap to make these days so you don’t have to spend a fortune to get noticed.

An example of a branded postcard

#40 Publicly SEO Audit a Large Brand’s Website

Thanks to Martijn Oud @ Inktweb.nl for this one. The principle here is to show off your SEO Auditing Skills publicly by analysing all the SEO problems and loop-holes in a large brand’s website. You can audit all of this information including providing solutions in a public blog post. This will show potential customers what you are made of and hey, may even land you the company that you audited in the first place. You can do this as a monthly or weekly series and in time its popularity may grow online.

A computer showing an seo audit on Ahrefs

#41 Become a LinkedIn Leader

If you’re wondering how to get SEO clients on linkedin, here’s exactly how. LinkedIn is absolutely huge for online business networking and you should encourage your entire workforce to set up profiles and use it as a platform to spread marketing advice and share your company blogs. To gain traction your team should like and comment on each other’s posts. Engage with one another as much as possible to build that social traction. Eventually your posts will get traction on their own. Being a thought leader will attract the right kind of SEO clients.

A screenshot of Steven Barlett's LinkedIn Profile as a LinkedIn influencer

#42 Good Old Fashioned Cold Email

Email potential companies who would be a good fit as one of your clients. This post from Lemlist puts an interesting spin on cold emailing that could increase reply rates massively!

A blog post with a good email template


Have some more ideas on how to get SEO clients? We’d love you to email them to us and you might just even get a mention 😉


How to sell SEO once you have the leads?

Selling SEO is just the same as selling any service. Our favourite way is to educate, and teach them as if they were going to do it theirselves. Paradoxically, revealing all your cards and being transparent attracts great clients who will just prefer you to do all this hard work.

How to get local SEO clients?

Local SEO clients are no different to national SEO clients. You may need a slightly different proposition that focuses more on local listings, but the premise is the same.

How to get your first SEO client?

Getting your first SEO client can prove tricky if you have no previous case studies. We’d recommend working with someone you know, maybe a family member or a friend, and doing the work for free. Get a good testimonial and case study and use this to get your next clients with the methods above.

How to get SEO clients without cold calling?

You can get SEO clients without cold calling by attracting clients with your marketing. Consider writing blog posts, doing seminars and networking. Cold calling is pretty soul destroying and we believe very much in ‘attracting’ clients rather than hard selling them. You don’t need to sell SEO over the phone.

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